How the Rise of Streaming is Democratizing TV Advertising
As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad channel in the U.S., accounting for one in every 10 dollars spent on digital advertising, according to Emarketer. In fact, U.S. brands alone spent more than $28 billion on CTV advertising last year, making up one-third of the total amount of money spent on TV advertising as a whole.
How to integrate SEO into your broader marketing strategy
SEO alone isn’t enough in 2025. Learn to integrate search into a full-funnel marketing strategy to reach, engage, and convert your audience.
Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement
In 2025, B2B marketing continues to evolve, shaped by shifting trends and emerging technologies including generative AI. A well-executed email marketing strategy remains a cornerstone of successful digital marketing efforts. But what separates a high-performing email campaign from one that falls flat? The key lies in cultivating a robust, dynamic B2B email marketing database by building trusted relationships.
How to Automate Email Marketing with AI and Personalization Tools
Email marketing: the never-ending struggle of crafting the perfect message, only to see it ignored like last year’s New Year’s resolution. But fear not! AI and enrichment tools like Clay are here to save the day, helping you send emails that actually get read (and maybe even replied to). Say goodbye to manual labor and hello to automation magic!
Six Digital Marketing Trends for 2025 Every Small Business Should Know
Entering 2024, the marketing world was abuzz with concerns about AI and its potential to upend our industry. From fears of job displacement to the looming "cookie apocalypse," marketers scrambled to adapt. Now, as we approach 2025, it's clear: while technology is evolving, so are opportunities, says Syldrey Mombo, Digital Marketing Manager at 11th House Digital Marketing.
Exponential Growth Expected for Healthcare Digital Marketing Market With Complete SWOT Analysis by Forecast From 2025 to 2032
The healthcare digital marketing market is estimated to be valued at USD 2.53 Billion in 2024 and is expected to reach USD 13.1 Billion by 2031, growing at a compound annual growth rate (CAGR) of 26.5% from 2024 to 2031.
Marketing Expert Esha Persad on the 2025 Digital Marketing Trends to Watch
Marketing is an ever-evolving landscape, especially in the digital age, and staying ahead of trends is critical for success. Marketing expert Esha Persad from Seminole, Flordia who has spent over a decade executing impactful campaigns across industries, offers a compelling look at what to expect in 2025.
Who’s using AI the most? The Anthropic Economic Index breaks down the data
AI is reshaping the modern workplace, but until now, its impact on individual tasks and occupations has been difficult to quantify. A new report from Anthropic, the AI startup behind Claude, offers a data-driven view of how businesses and professionals are integrating.
How India’s SaaS brands can create, scale and supercharge global growth
Indian SaaS companies, which derive more than 70% of their sales from international markets, are expected to double revenues to $50 billion between 2025 and 2030. This growth will be driven by higher spending from companies worldwide on software that boosts productivity and cybersecurity.
15 Interview Questions To Ask Your Next Digital Marketer Candidates
Hiring for digital marketing positions this year? Ask these 15 essential interview questions to get insights on their skills, strategy, and culture fit.
4 ways to optimize Performance Max campaigns
Maximize your Performance Max campaigns with Adthena’s insights to gain full visibility, cut wasted spend, and boost ROI.
Sociable: Reddit posts solid Q4 revenue growth
Revenue grew 71% year over year, mostly driven by expansion of the platform’s ad business.
Akia launches new email and SMS marketing tools for hotels
The suite's features include email and SMS marketing tools with customisable templates and a drag-and-drop editor.
5 Ways to Improve Your Digital Marketing Strategy in 2025
The world of digital marketing is a continually evolving landscape, and if you want to stay ahead of the game then you’ll need to use 2025 to leverage new strategies.
How LLMs Are Transforming Digital Marketing and Content Creation
LLMs can analyze customer data and generate human-like responses, making it easier for businesses to connect with their audience. They can also provide valuable insights through sentiment analysis, helping businesses anticipate customer needs and tailor content accordingly. Companies that adopt LLMs early will have a competitive edge by delivering a more personalized and efficient experience, which can boost customer loyalty and brand trust.
Future of Mobile Marketing: $57,850 Million Market Opportunity Fueled by Digital Commerce Trends
The growing reputation of on-demand businesses, rise in omnichannel shopping adoption, and demand for customization drive the global mobile marketing market.
Amazon offers ad tech to retailers in retail media land grab
Amazon offers ad tech to retailers in retail media land grab
TikTok ‘What’s Next’ Report: 10 Takeaways For Marketers
TikTok's "What's Next" report reveals key trends shaping social media marketing in 2025.
The 4 principles of modern marketing
Joshua Spanier, VP of marketing at Google Media Lab, and Bethany Poole, Google’s senior director of product solutions marketing, are the hosts of Think with Google’s “Modern Marketers” podcast. In this piece, they share what they’ve learned from top industry leaders about modern marketing. Listen to the full season now on YouTube, Apple, Spotify, or wherever you get your podcasts.
Email Reactivation - Strategies to Win Back Dormant Customers
Acquiring new customers will always be a goal but focusing on retention is key