#Audience related marketing articles

What Is Klaviyo? Core Features, Pricing, and Shopify Details

Klaviyo now provides four core platforms: Klaviyo Marketing, Klaviyo Analytics, Klaviyo Service, and Klaviyo Data. Learn how to connect them with Shopify.

What AI means for paid media, user behavior, and brand visibility

AI is collapsing funnels and changing how ads are discovered. Staying relevant means evolving how campaigns, content, and brand connect.

Digital Marketing 2025: Smart Strategies That Work

How to grow online with proven digital marketing trends

Amy Poehler, Marques Brownlee, Sean Evans, and Dario Amodei to headline INBOUND 2025 in San Francisco

INBOUND goes west, bringing together visionaries at the intersection of AI, business, and creativity to help companies of all sizes grow better

Getsitecontrol Launches Advanced Email Deliverability Tools With Real-Time Sender Reputation Monitoring

Getsitecontrol introduces new deliverability tools to help merchants monitor sender reputation, track campaign performance in real-time, and prevent emails from landing in spam folders.

Four AI Action Plans to Supercharge Your Marketing Team’s Impact

Four areas in particular can reap rewards from the application of AI: sifting customer feedback for hidden insights; uplevelling your team’s industry knowledge and expertise; driving more creative output; and improving communications with the C-suite.

Snap’s new app ad formats aim to lower cost per acquisitions, drive reach

Snap’s new app ad formats aim to lower CPAs, drive reach

Direct Email Marketing Guide: How To Do Direct Email Marketing

Direct email marketing allows you to target different potential customers with the content that is most likely to engage them.

Top ways to use Zapier MCP server and LLMs to boost marketing performance

Zapier’s MCP server connects LLMs to thousands of apps, making marketing automation smarter and more efficient.

Free Keyword Research

Find high-value keywords from the 26.6B terms people actually search.

What is 10x content? How to create content that ranks

10x content outperforms the competition. Learn what makes content 10x better, how to craft it, and why it’s key to dominating search and earning trust.

Is Digital Marketing a Good Career Choice in 2025? A Practical Guide for Beginners

If you scroll more than you sleep, you already understand why digital marketing.

The 5-Step Process To Setting Crystal Clear PPC Goals

From business models to sales bottlenecks, here’s how top media buyers align paid campaigns with what clients care about most.

Affiliate Email Marketing: Strategies for High Conversions and Revenue

Affiliate email marketing enables bloggers and influencers to earn commissions by promoting products through targeted, personalized campaigns that leverage trust, segmentation, and storytelling for high conversion rates.

5 things to consider before starting your ABM journey

Your ABM launch shouldn’t be trial and error. These five steps will set up sales alignment and measurable wins from day one.

Unlocking brand potential with next-generation domain names

Many businesses cling to the familiarity and effectiveness of traditional domain names. After all, legacy domains have enabled marketers for decades to build recognition and trust with customers, offering a reliable way to convey what a brand is all about.

Top Email Marketing Strategies for E-commerce in 2025

Email marketing remains vital for e-commerce in 2025, adapting to stricter rules with precision, personalization, and segmentation to drive engagement and conversions. Experts emphasize compelling subject lines, automation, urgency, A/B testing, AI tools, and value-driven loyalty programs. These strategies foster enduring customer relationships and boost sales.

7 Digital Marketing Strategies to Grow Your Global Brand in the American Market

These seven digital marketing approaches can help your global brand grow its footprint and attract loyal American customers.

How to make email automations work as hard as you do

Plan, build and maintain effective email journeys that drive revenue, nurture customers and outperform basic automations.

The future of email marketing: what’s working in 2025

In 2025, email marketing is still just as prevalent as in previous years - and the good news is that it’s still just as effective as it’s always been. Email marketing plays a critical role in the success of your business, but it can be hard to know where to start or what’s going to work for your audience.

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