LinkedIn Alerts You When Posts Drive Profile Views & Followers
LinkedIn notifications now alert you when posts drive profile views & followers. Learn how these real-time analytics can help.
AI-Powered Search: Adapting Your SEO Strategy
Win visibility by focusing on relevance, brand authority, and meeting users on platforms like YouTube, Reddit, and Google AI Overviews.
Sociable: Google expands its use of AI to detect invalid ad traffic
Enhanced abilities around analyzing ad placements could reduce ad costs and help advertisers reach more of their target audience.
Google rolls out its most powerful Gemini model yet
Deep Think is now available to AI Ultra subscribers for $250 per month.
44 best ChatGPT prompts for SEO
Discover powerful SEO prompts for ChatGPT. Optimize content, keywords, audits, and more with ready-to-use prompts built for SEO pros in 2025.
Operationalizing generative AI for marketing impact
Turn AI adoption into a strategic marketing advantage with streamlined workflows, connected systems, clear roles and measurable results.
18 Top Digital Marketing Tools in 2025 Based on Category
From social media management tools to SEO and email aides, there are plenty of options to improve your digital marketing.
What Google’s AI Mode means for your B2B paid search strategy
The old keyword-based approach is breaking down. Shift your B2B PPC approach to match Google’s AI-first direction – without overspending.
How tiered strategies and smart tech are reshaping influencer marketing success
The influencer landscape has shifted dramatically. What began as an industry built on authenticity has grown at lightning speed, bringing incredible opportunities but also challenges like inflated metrics, rising costs and audiences that are harder to engage.
4 CTV challenges for B2B and how to overcome them
Few B2B brands use CTV — which is exactly why you should. See how smart targeting and creative can build brand and drive pipeline.
Affiliate Email Marketing: Strategies for High Conversions and Revenue
Affiliate email marketing enables bloggers and influencers to earn commissions by promoting products through targeted, personalized campaigns that leverage trust, segmentation, and storytelling for high conversion rates.
5 things to consider before starting your ABM journey
Your ABM launch shouldn’t be trial and error. These five steps will set up sales alignment and measurable wins from day one.
Facebook upgrades Professional Dashboard with new insights
The revamped dashboard equips creators with deeper insights, streamlined tools, and cross-device flexibility.
MessageGears wins “Best B2C Email Marketing Solution” in 2025 MarTech Breakthrough Awards Program
Prestigious international annual awards program recognizes standout marketing, advertising, and sales technologies around the world
Google Ads API adds new targeting options in Performance Max
You can now fine-tune Performance Max campaigns with long-awaited controls over devices, keywords, and age targeting.
Anthropic takes on OpenAI and Google with new Claude AI features designed for students and developers
Anthropic is launching new “learning modes” for its Claude AI assistant that transform the chatbot from an answer-dispensing tool into a teaching companion, as major technology companies race to capture the rapidly growing artificial intelligence education market while addressing mounting concerns that AI undermines genuine learning.
Best email marketing platforms in 2025: top free and paid options
We considered platforms that can help you create, send, and track campaigns confidently, allowing you to focus on scaling your business. Keep reading to find out more about them!
Microsoft Advertising expands remarketing list sources to 20 campaigns
Microsoft Advertising expands Impression-Based Remarketing, giving advertisers more flexibility and cross-campaign reach for stronger audience targeting.
The most underrated B2B channel? Your newsletter
Turn your B2B newsletter into a high-impact, audience-first lead nurture engine that builds trust and keeps your brand top of mind.
14 experts on the state of email marketing in the age of AI and owned media
Dive in for some stark observations, strategies, and exclusive G2 data analysis on the state of email marketing in 2025.