#Automation related marketing articles

How to Automate Email Marketing with AI and Personalization Tools

Email marketing: the never-ending struggle of crafting the perfect message, only to see it ignored like last year’s New Year’s resolution. But fear not! AI and enrichment tools like Clay are here to save the day, helping you send emails that actually get read (and maybe even replied to). Say goodbye to manual labor and hello to automation magic!

What Is CRM Automation? Top CRM Platforms With Automation

Learn how CRM automation helps manage customer communications, track sales data, and schedule marketing campaigns.

L-Soft Launches New Era with LISTSERV Maestro 12.0

Power All of Your Email Campaigns, Newsletters and Group Communications on a Single Comprehensive Platform

GitHub Copilot previews agent mode as market for agentic AI coding tools accelerates

Agentic AI is all the rage today across multiple sectors, including application development and coding.

Email Marketing Software Market to Reach USD 3.8 Billion by 2032, Driven by Rising Demand for Personalized Customer Engagement , Research by SNS Insider

The Email Marketing Software Market is witnessing robust growth, propelled by the increasing adoption of digital marketing strategies.

Beyond the hype: 4 use cases that show what’s actually working with gen AI

The early part of 2024 was disappointing when it comes to ROI, says Traci Gusher, data and analytics leader at EY Americas. “But now we’re actually starting to see real benefits,” she says. “Some of the best use cases I’ve seen have been in marketing, and that’s just one area.” According to experts and other survey findings, in addition to sales and marketing, other top use cases include productivity, software development, customer service.

Top Three Most Important Aspects of Digital Marketing

Dan Purvis, Founder, and Director at Comms Axis Ltd. outlines what matters most in digital marketing: SEO, marketing automation and content

Content marketing in 2025: 6 strategies you can’t ignore

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

7 CRM Solutions for Small Businesses to Consider in 2025

A CRM system aspires to create clarity from the chaos, giving firms all the tools (and insights) they need to simplify communication, personalize interactions, and – ultimately – build better relationships.

Who’s using AI the most? The Anthropic Economic Index breaks down the data

AI is reshaping the modern workplace, but until now, its impact on individual tasks and occupations has been difficult to quantify. A new report from Anthropic, the AI startup behind Claude, offers a data-driven view of how businesses and professionals are integrating.

Best email marketing platforms in 2025

In this guide, I and the Cybernews expert team, have compiled a comparison of the best email marketing platforms in 2025. By investigating and analyzing key features, ease of use, pricing plans, customer support, and integration, we focused on the major selection criteria for all sizes of businesses.

Why marketing should own sales enablement technologies

These tools do more than automate outreach. See how marketing can turn them into a growth engine for better results.

Top 10 Marketing Ideas for Your Small Businesses in 2025

This list of 10 powerful marketing ideas for small businesses will help you attract more customers, boost engagement, and drive sustainable growth in 2025. Let’s dive in and put these strategies to work for your business.

Top 10 Trends Shaping Digital Marketing in 2025

Digital marketing continues to evolve rapidly, driven by the rapid advancement of artificial intelligence (AI) tools. Changes in consumer behavior and a focus on personalization and the data driving it will impact digital marketers more profoundly in 2025. Partnering with experts who can help hoteliers navigate this evolution will ensure a smooth transition and, in turn, enhance the customer experience. Here are 10 digital marketing trends we believe will have the most significant impact on our industry.

OpenAI’s agentic era begins: ChatGPT Tasks offers job scheduling, reminders and more

ChatGPT is taking a significant step toward becoming a full-blown personal assistant with the release of a new feature called Tasks. This could signal that OpenAI will release more agents in the future.

Sitecore Supercharges Intelligent Digital Experience Platform and Content Management System for Marketers

SAN FRANCISCO, Feb. 19, 2025 /PRNewswire/ -- Sitecore®, a global leader in digital experience software, today announced more than 250 market-leading innovations for its intelligent digital experience platform (DXP) and content management system (CMS). Highlights include big advances in Sitecore Stream AI capabilities and key solutions – all designed to empower marketers to build and deploy standout digital customer experiences.

Master the Art of Digital Marketing: Strategies to Skyrocket Your Brand in 2025

The digital marketing landscape is constantly evolving. What worked yesterday might be obsolete tomorrow. Brands that stay ahead of the curve embrace new technologies, adapt to shifting consumer behaviors, and implement data-driven strategies. In 2025, the competition will be fiercer than ever, making it crucial to refine your approach. This guide will walk you through key strategies to amplify your brand’s reach, increase engagement, and drive conversions.

The Next AI Tool in Your Arsenal Is Here — How AI PCs Will Make Businesses More Competitive

AI PCs are transforming business operations by integrating powerful AI capabilities — like automation, personalized user experiences and enhanced security — into scalable, energy-efficient devices.

Why SEO Is So Important in Digital Marketing in 2025

It optimises your website so that its ranking is improved on search engine result pages, also known as SERPs. SEO is therefore incredibly important for all your digital marketing endeavours.

6 Growth Marketing Strategies for 2025

We’ll explore six top growth marketing strategies for 2025, discuss the emerging trends and technologies shaping the field, and provide actionable insights to help your business thrive in the evolving marketing landscape.

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