Google Business Profiles launches “What’s Happening”
Google said this feature "puts your timely updates, like "Today's Special" or "Live Music on Saturday," front and center, driving immediate engagement"
Benchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What’s Driving the Change?
Built from billions of real-world data points across email, SMS, and automation, this report is essential reading.
The Triple-P Framework: AI & Search Brand Presence, Perception & Performance
AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts.
6 Ways Freelancers Can Turn Email Marketing into Monthly Revenue
We’ve gathered six simple ways to expand what you offer to clients, build long-term relationships, and become a true partner — not just the person who built their site.
The future of managed hosting: Smarter, Faster, AI-powered
How we deliver online experiences is rapidly changing. Digital agencies, freelancers, and developers are increasingly relying on managed hosting solutions to build seamless experiences for their clients.
The death of spreadsheets: 6 reasons why AI will soon be the dominant business reporting tool
AI will replace spreadsheets as the dominant method for utilization reporting and revenue forecasting by 2027.
How smarter campaign modeling and automation drive real marketing ROI
Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign.
AI improves customer service only when it supports humans, not replaces them
AI can reduce costs — but done wrong, it alienates customers. See how forward-thinking brands are blending automation with authentic support.
AI vs. human expertise in marketing: When to automate and when to keep it human
Let AI do the boring stuff and the tedious heavy lifting—but make sure a living, breathing person remains at the helm of your marketing efforts.AI vs. human expertise in marketing: When to automate and when to keep it human
Channel Reporting Is Coming To Performance Max Campaigns
Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers greater transparency into campaign performance across all Google surfaces.
Rethinking digital transformation for the agentic AI era
Generative and agentic AI have the potential to revolutionize not just digital strategies and outputs but your digital organization itself. Here are three areas where CIOs should take AI’s lead in reorganizing how digital transformation work gets done.
The Best Email Marketing Services and Survey Software of 2025
To generate the greatest returns from email marketing, you need to build a list of recipients and then create and send eye-catching, personalized messages that keeps your audience engaged.
Google Ads expands Search Themes limit in Performance Max
Google has expanded the Search themes limit in PMax campaigns to 50, giving advertisers greater control over campaign targeting while maintaining automation.
The Best Email Marketing Tools and Software for Businesses in 2025
With 2025 just around the corner, many businesses want tools for much more than just the basics of email. They expect platforms that offer analytics, automation, and personalization in order to capture the attention of their audiences. Here are some of the leading email marketing tools to keep you ahead of the game in 2025 — discover how you can benefit from the best tools in the email marketing space.
60% of AI agents work in IT departments - here's what they do every day
Everyone wants an AI agent - but for what? Here's how they're being used today.
Rethinking Meta Ads AI: Best practices for better results
Meta’s AI promises hands-off advertising – but not everything runs better on autopilot. Here’s where human insight still wins.
Marketing Technology Market Size to worth USD 1,769.49 Bn by 2032, Growing at 17.3% CAGR, Coherent Market Insights
Marketing Technology Market to Reach USD 575.11 Bn in 2025, Driven by Rapid Digital Transformation
How To Write Better Ad Copy When Google Ads Uses AI-Assisted Features
Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand.
Landing Page Builders Market Set to Reach USD 2.7 Billion by 2035, Fueled by Rising Demand for Digital Marketing and Conversion Optimization Tools
Landing page builders are becoming indispensable in digital marketing campaigns, allowing users to create high-converting pages quickly without requiring advanced coding skills.
In Graphic Detail: How AI is changing search and advertising
AI agents are no longer just experimental tools — they’re rapidly becoming indispensable intermediaries in how people search, shop, and interact online. As platforms like Google, OpenAI, and Perplexity race to roll out agentic AI, the advertising industry is bracing for a shift that could redefine consumer journeys and reshape digital marketing strategies.