B2B Brand: Why It Matters More Than You Think
From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a asset.
Meta Ads for lead gen: What you need to know
Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles.
How Lenovo’s CMO balances B2C and B2B marketing in the age of AI
Emily Ketchen, a veteran of tech companies and the agency world, discusses bringing artificial intelligence into the marketing organization and staying agile during periods of macro pressure.
Your top B2B YouTube ads questions – answered
YouTube isn’t just for B2C. Here's how B2B brands can use video ads to build trust and move buyers through complex sales.
How to use CRM data to inform and grow your PPC campaigns
Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid media results.
How Technology Changed the Way of Marketing
here are the top ways in which developing technology has changed the way of marketing.
Good Email Open Rate: Key Things To Know
Email open rate refers to the percentage of people who open an email after it has been sent. Tracking this metric helps you evaluate the effectiveness of your email marketing campaigns, see how many people are engaging with your emails, and identify opportunities.
