Global Hospitality Marketing Takes a New Leap Forward with New Insights in Hospitality Digital Marketing Essentials 7th Edition
The Hospitality Sales and Marketing Association International (HSMAI) has recently unveiled the 7th Edition of its Hospitality Digital Marketing Essentials, a comprehensive study guide for those pursuing the Certified Hospitality Digital Marketer (CHDM) certification. This update comes as the digital landscape in hospitality continues to evolve rapidly, and the need for professionals who can adapt to these changes has never been greater. The 7th Edition is a crucial tool for those seeking to enhance their digital marketing knowledge or prepare for the CHDM certification, which is recognized globally as the standard for hospitality digital marketers.
Zero-click searches rise, organic clicks dip: Report
AI tools like ChatGPT are growing, but Google still dominates. YouTube is the a destination and more clicks stay within Google’s ecosystem.
Digital marketing in 2025: Trends and strategies
Digital channels keep rewriting the rules of customer engagement. Marketers in 2025 face more data, more screens, and less consumer patience. Only the brands that plan now will keep pace tomorrow.
LinkedIn’s new playbook taps creators as the future of B2B marketing
LinkedIn’s new guide reveals how B2B creator content is reshaping the buyer journey and why you need to act now to stay relevant and trusted.
What is AI SEO? How artificial intelligence is changing search optimization
Digital marketing has a new force: AI SEO. As search engines become increasingly sophisticated and AI tools become mainstream, understanding how artificial intelligence has transformed search optimization is now essential for success. This guide explores exactly how AI is reshaping SEO and provides actionable strategies to stay ahead of the curve.
The 10 Apple Watch features that convinced me to switch to the wearable full-time
The Apple Watch is officially 10 years old. These features left the biggest mark throughout the years.
The complete guide to optimizing content for SEO (with checklist)
Learn how to craft content that stands out, drives search traffic, is visible in AI-powered search, and resonates.
How AI flipped the funnel and made Go to market tactics obsolete
Traditional GTM was optimized for a different era. AI search changed the medium — and core tactics fell apart. Here’s what replaces them.
Meta Ads for lead gen: What you need to know
Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles.
Time to First Value: The CX metric you can’t afford to ignore
Time to First Value is the critical but often overlooked moment that defines whether customers will keep going or give up.
5 simple ways to boost CRM adoption
Explore simple strategies and behavioral nudges to improve CRM adoption in your organization.
How To Host Or Migrate A Website In 2025: Factors That May Break Rankings [+ Checklist]
Learn how to migrate your website effectively for better ranking. Discover hosting options that enhance your SEO performance.
How to rank higher on Google (even if you’re just getting started)
This guide walks you through SEO strategies to help you rank higher on Google. No shortcuts. Just steps that align with how search works today (and don’t require you to be an SEO guru!).
AI is making a major impact of email marketing teams, report finds
AI is helping email marketers move faster, but many of the old, familiar challenges remain.
What makes humanized AI text more engaging for email marketing? 6 key factors to boost response rates
Humanized AI text helps email marketing feel more natural and engaging to readers. This shift in how messages are written encourages better interaction and creates a more welcoming experience for anyone receiving them.
How To Choose a Bulk Email Service + 8 Great Options
A great bulk email service should help you segment your audience, create eye-catching designs, and stay compliant with national and international laws.
Gen Z is forcing a rebuild of the martech stack in higher ed and beyond
Forget polished brochures — Gen Z wants TikToks and texts. Here’s how to rebuild your martech stack for them.
Industry Voices , Luxury Automakers Leverage AI-Powered Marketing
One of the most significant advantages of AI-driven marketing is its ability to create hyper-personalized customer journeys. Predictive analytics plays a central role in this transformation.
Report finds consumers want deals from AI, not simulated conversation
There’s a disconnect between how consumer goods marketers use AI and what customers want from it.
The Best Email Marketing Software For Small Businesses in 2025
Email marketing remains one of the most effective digital marketing channels for small businesses, delivering an average return on investment of $42 for every dollar spent. With the proliferation of platforms available today, choosing the right email marketing software can significantly impact your business growth, customer engagement, and revenue generation.