#Benchmarks related marketing articles

New fully open source vision encoder OpenVision arrives to improve on OpenAI’s Clip, Google’s SigLIP

The University of California, Santa Cruz has announced the release of OpenVision, a family of vision encoders that aim to provide a new alternative to models including OpenAI’s four-year-old CLIP and last year’s Google’s SigLIP.

Benchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What’s Driving the Change?

Built from billions of real-world data points across email, SMS, and automation, this report is essential reading.

Microsoft launches Phi-4-Reasoning-Plus, a small, powerful, open weights reasoning model!

Microsoft Research has announced the release of Phi-4-reasoning-plus, an open-weight language model built for tasks requiring deep, structured reasoning.

Claude Sonnet 3.7 is the leading LLM for AI SEO: Report

Claude Sonnet 3.7 is the top-performing large language model (LLM) – it outperforms competitors like Google’s Gemini, Meta’s Llama, and X’s Grok. That’s according to SEO agency Previsible’s new AI SEO Benchmark report.

Liquid AI is revolutionizing LLMs to work on edge devices like smartphones with new ‘Hyena Edge’ model

Yesterday, the company announced “Hyena Edge,” a new convolution-based, multi-hybrid model designed for smartphones and other edge devices in advance of the International Conference on Learning Representations (ICLR) 2025.

Marketing on LinkedIn: What you need to know

Your guide to LinkedIn's tools, strategies and best practices. Updated with information on the new Qualified Lead Optimization feature.

From ‘catch up’ to ‘catch us’: How Google quietly took the lead in enterprise AI

Just a year ago, the narrative around Google and enterprise AI felt stuck. Despite inventing core technologies like the Transformer, the tech giant seemed perpetually on the back foot, overshadowed by OpenAI‘s viral success, Anthropic‘s coding prowess and Microsoft‘s aggressive enterprise push.

The new best AI image generation model is here: say hello to Reve Image 1.0!

Reve AI, Inc., an AI startup based in Palo Alto, California, has officially launched Reve Image 1.0, an advanced text-to-image generation model designed to excel at prompt adherence, aesthetics, and typography. This marks the company’s first release, with future tools expected to follow.

The Best Email Marketing Services and Survey Software of 2025

To generate the greatest returns from email marketing, you need to build a list of recipients and then create and send eye-catching, personalized messages that keeps your audience engaged.

Salesforce takes aim at ‘jagged intelligence’ in push for more reliable AI

Salesforce is tackling one of artificial intelligence’s most persistent challenges for business applications: the gap between an AI system’s raw intelligence and its ability to consistently perform in unpredictable enterprise environments — what the company calls “jagged intelligence.”

Nvidia dominates in gen AI benchmarks, clobbering 2 rival AI chips

A new version of the MLPerf tests simulates how fast a chatbot might respond to prompts.

WHAT IS GOOD ROI FOR YOUR MARKETING CAMPAIGNS

To help you take ownership of your ROI reporting, let’s discuss the basics of how to calculate marketing ROI, key benchmarks for measuring performance, and the specific metrics used to measure return on marketing investment for different business models.

Digital Analytics (DMA) Market Disruptions: Riding a High-Growth Wave Through 2030 at CAGR 15.18%

Compound Growth at 15.18% Signals a New Phase of Digital Marketing Analytics Market Expansion

I am a hardcore Windows PC user, but the new Mac Studio has me rethinking everything

Apple's Mac Studio delivers impressive performance thanks to its M4 Max chip. The chipset and its space-saving design make the desktop a must-have for professionals and creatives.

Email Marketing in the iOS18 Era: What You Need to Know

Apple’s new iOS18 release in December 2024 came with major changes to the Apple Mail inbox. These include mail categories, AI summaries, branded mail and digest view. Each new feature brings new opportunities and challenges for email marketers to stand out in subscriber.

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