Lead gen PPC: How to optimize for conversions and drive results
Build a smart plan for improving PPC conversion rates – from ad copy and bidding to landing pages and CRM integration.
Which LLM should you use? Token Monster automatically combines multiple models and tools for you
Token Monster, a new AI chatbot platform, has launched its alpha preview, aiming to change how users interact with large language models (LLMs).
Emotive voice AI startup Hume launches new EVI 3 model with rapid custom voice creation
New York-based AI startup Hume has unveiled its latest Empathic Voice Interface (EVI) conversational AI model, EVI 3 (pronounced “Evee” Three, like the Pokémon character), targeting everything from powering customer support systems and health coaching to immersive storytelling and virtual companionship.
What is on-page SEO? Key elements & best practices
Introduction: What is on-page SEO and why does it matter?
How to measure SEO success when AI is changing search
Clicks are down, impressions are up – and your dashboard can’t explain why. Learn which metrics actually reflect success in AI-driven search.
Mistral AI launches Devstral, powerful new open source SWE agent model that runs on laptops
Well-funded French AI model maker Mistral has consistently punched above its weight since its debut of its own powerful open source foundation model in fall 2023 — but it took some criticism among developers on X recently for its last release of a proprietary large language model (LLM) called Medium 3, which some viewed as betraying its open source roots and commitment.
Software engineering-native AI models have arrived: What Windsurf’s SWE-1 means for technical decision-makers
To date, vibe coding platforms have largely relied on existing large language models (LLMs) to help write code. However, writing code is only one of many different tasks developers need to perform to build a full enterprise-grade production platform. Other tasks in the complete software engineering workflow require using different tools to help review, commit and maintain code over time. It’s a challenge Windsurf (formerly Codeium) is taking on with a series of new frontier AI models it calls SWE-1 (software engineer 1) as part of the company’s Wave 9 update.
From ‘catch up’ to ‘catch us’: How Google quietly took the lead in enterprise AI
Just a year ago, the narrative around Google and enterprise AI felt stuck. Despite inventing core technologies like the Transformer, the tech giant seemed perpetually on the back foot, overshadowed by OpenAI‘s viral success, Anthropic‘s coding prowess and Microsoft‘s aggressive enterprise push.
Good Email Open Rate: Key Things To Know
Email open rate refers to the percentage of people who open an email after it has been sent. Tracking this metric helps you evaluate the effectiveness of your email marketing campaigns, see how many people are engaging with your emails, and identify opportunities.
Why attention metrics matter in DOOH advertising
The advances in ad tech and availability of data have increased demand and availability of smarter, performance-driven marketing strategies. Brands are shifting focus from traditional reach-based campaign planning metrics to more meaningful indicators of engagement – namely, attention.
The Best Email Marketing Services and Survey Software of 2025
To generate the greatest returns from email marketing, you need to build a list of recipients and then create and send eye-catching, personalized messages that keeps your audience engaged.
Salesforce takes aim at ‘jagged intelligence’ in push for more reliable AI
Salesforce is tackling one of artificial intelligence’s most persistent challenges for business applications: the gap between an AI system’s raw intelligence and its ability to consistently perform in unpredictable enterprise environments — what the company calls “jagged intelligence.”
WHAT IS GOOD ROI FOR YOUR MARKETING CAMPAIGNS
To help you take ownership of your ROI reporting, let’s discuss the basics of how to calculate marketing ROI, key benchmarks for measuring performance, and the specific metrics used to measure return on marketing investment for different business models.
Hospitality Sales and Marketing Association International Launches Game Changing 7th Edition Digital Marketing Guide to Equip Hotel Professionals for AI, OTT, and Revenue Strategy Mastery
The Hospitality Sales and Marketing Association International has just set a new benchmark in industry education. With the launch of its 7th Edition Digital Marketing Guide, hotel professionals now have a powerful resource to navigate the fast-evolving digital landscape. This isn’t just a routine update—it’s a strategic leap.
You.com’s ARI Enterprise crushes OpenAI in head-to-head tests, aims at deep research market
You.com has launched ARI Enterprise today, claiming its advanced research platform defeats OpenAI’s comparable offerings in 76% of head-to-head tests and achieves industry-leading accuracy on independent benchmarks.
Digital Analytics (DMA) Market Disruptions: Riding a High-Growth Wave Through 2030 at CAGR 15.18%
Compound Growth at 15.18% Signals a New Phase of Digital Marketing Analytics Market Expansion