#Branding related marketing articles

Nearly 8 In 10 Americans Use ChatGPT For Search, Adobe Finds

Adobe’s latest report finds 77% of Americans report using ChatGPT as a search engine, with nearly 1 in 4 preferring it over Google.

Samsung Ads bows ad solution to turn CTV viewers into mobile gamers

While currently dedicated to gaming brands, the Mobile Conversion product will eventually expand to verticals including travel, QSR and retail.

Sakana AI’s TreeQuest: Deploy multi-model teams that outperform individual LLMs by 30%

Japanese AI lab Sakana AI has introduced a new technique that allows multiple large language models (LLMs) to cooperate on a single task, effectively creating a “dream team” of AI agents. The method, called Multi-LLM AB-MCTS, enables models to perform trial-and-error and combine their unique strengths to solve problems that are too complex for any individual model.

Unlocking organic shopping: 8 insights from Google’s free listings

Ranking within Google’s organic shopping results comes with its challenges. These insights will fast-track your free listings knowledge.

Omnisend unveils AI-enabled suite to support email marketing

Omnisend has launched a suite of AI-powered tools that simplify how marketers create, personalise, and target their email marketing efforts. The new features enable brands to automate repetitive tasks and deliver more relevant messages – reducing preparation time while boosting results. Omnisend provides email and SMS marketing platform for eCommerce brands.

How AI is winning digital shoppers through personalization

AI isn’t just improving digital retail — it’s helping brands win the battle for attention, engagement and loyalty.

7 ways to grow brand mentions, a key metric for AI Overviews visibility

To show up in AI search, you need to be mentioned – credibly, often, and in the right places. These tactics will help you get there.

How to keep your SEO skills sharp in an AI-first world

As SEO and GEO converge, learn which traditional skills still apply, which ones need rethinking, and how to stay competitive in the AI era.

If it tells the right story, brand fuels demand

Why and how to build a brand that's true to your company and resonates with customers.

20 Effective ChatGPT Prompts for Email Marketing

Using ChatGPT prompts for email marketing can transform how you create content, making the process faster.

Influencer Intelligence: Navigating the Next Era of Digital Marketing

Influencer Intelligence

Marketing on LinkedIn: What you need to know

Your guide to LinkedIn's tools, strategies and best practices. Updated with information on frequency capping for brand awareness campaigns.

How might consumers use AI agents to help with product research and shopping?

Shopping means comparing tabs and reading endless reviews. But AI agents could guide every step in real time. Are we on the verge of a smarter way to shop?

Infinity Digital Shares Insights on Digital Marketing’s Role in Canadian Healthcare Evolution

Infinity Digital Shares Insights on Digital Marketing’s Role in Canadian Healthcare Evolution

Email Marketing Market Projected to Surpass USD 45 Billion at 2.15% CAGR by 2035

Email Marketing Market Overview:

The most underrated B2B channel? Your newsletter

Turn your B2B newsletter into a high-impact, audience-first lead nurture engine that builds trust and keeps your brand top of mind.

14 experts on the state of email marketing in the age of AI and owned media

Dive in for some stark observations, strategies, and exclusive G2 data analysis on the state of email marketing in 2025.

Guest column: Digital or traditional marketing? You’re asking the wrong question

Walk into just about any local business in the Roaring Fork Valley and you’ll find a familiar scene: a well-worn stack of glossy magazines on the counter, maybe last week’s Post Independent folded open to a real estate ad, and a flat-screen TV quietly looping a local commercial. It’s a marketing playbook that’s worked here for decades, and for good reason. In this valley, tradition has staying power.

Sephora doles out Lyft credits to transport shoppers to its stores

“Delivered to Beauty” incentivizes in-person shopping and will span five major U.S. cities.

Use AI marketing tools to automate and scale your strategy

Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.

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