What Is Klaviyo? Core Features, Pricing, and Shopify Details
Klaviyo now provides four core platforms: Klaviyo Marketing, Klaviyo Analytics, Klaviyo Service, and Klaviyo Data. Learn how to connect them with Shopify.
What AI means for paid media, user behavior, and brand visibility
AI is collapsing funnels and changing how ads are discovered. Staying relevant means evolving how campaigns, content, and brand connect.
SEO in the age of AI: Becoming the trusted answer
Educate AI engines with clarity, credibility, and consistency, build algorithmic trust, and become the brand they consistently recommend.
Digital Marketing 2025: Smart Strategies That Work
How to grow online with proven digital marketing trends
8 Generative Engine Optimization (GEO) Strategies For Boosting AI Visibility in 2025
Discover effective ways to boost search visibility with GEO and ensure your brand appears in AI search results.
As data and content proliferate, context is poised to become the new king
Today’s users expect hyper-relevant experiences. That means real-time data, AI and a whole lot of context.
Research Shows How To Optimize For Google AIO And ChatGPT
BrightEdge data shows brand citation differences between AIO and ChatGPT, and suggests how to increase visibility in both.
Top ways to use Zapier MCP server and LLMs to boost marketing performance
Zapier’s MCP server connects LLMs to thousands of apps, making marketing automation smarter and more efficient.
Adapting email for AI-powered inboxes and zero-click journeys
Clicks are vanishing, but email still sparks action. Learn how to prove its influence with smarter metrics and schema markup.
AI Agents Revolutionize Digital Marketing by 2025: Efficiency vs. Ethics
AI agents are revolutionizing digital marketing by 2025, autonomously handling personalized campaigns, data analysis, and consumer interactions for unprecedented efficiency. However, ethical concerns and the risk of diminishing human creativity persist. Successful strategies will blend AI scalability with human oversight for empathetic, innovative outcomes.
How Artificial Intelligence is Transforming Marketing and SEO.
Artificial intelligence (AI) has rapidly become a cornerstone of modern marketing and search engine optimization (SEO).
Is Digital Marketing a Good Career Choice in 2025? A Practical Guide for Beginners
If you scroll more than you sleep, you already understand why digital marketing.
Why community is the antidote to AI overload in search marketing
In a world where AI-generated answers sound the same, community-driven trust gives brands individuality, credibility, and lasting preference.
How experiences turn in store retail media into real results
Retail media needs to bridge the gap between physical and digital to create a cohesive media ecosystem, writes Sam’s Club’s Harvey Ma.
How MLB is powering first-party data collaborations with Adobe
The software company is expanding its Real-Time CDP Collaboration offering to help brands connect with other brands around data.
Upland Software Earns 49 Badges in G2’s Fall 2025 Market Reports
Upland’s AI-powered proposal management software, Upland Qvidian, received numerous recent customer reviews while Upland BA Insight, the company’s AI enablement solution, garnered recognitions.
Unlocking brand potential with next-generation domain names
Many businesses cling to the familiarity and effectiveness of traditional domain names. After all, legacy domains have enabled marketers for decades to build recognition and trust with customers, offering a reliable way to convey what a brand is all about.
Inside the Digital Marketing Plan That Brought Chili’s Back to Life
Running a restaurant chain empire isn’t easy. With endless competition, rising costs and a constant demand for deals, staying relevant is always a challenge. Some chains flourish for decades; others disappear quietly. For Chili’s, CEO Kevin Hochman credits its meteoric comeback not to luck, but to sharp, strategic marketing brilliance that is embracing the digital era of connection and co-creation.
7 Digital Marketing Strategies to Grow Your Global Brand in the American Market
These seven digital marketing approaches can help your global brand grow its footprint and attract loyal American customers.
How to keep emails from getting lost in the holiday inbox surge
How to keep emails from getting lost in the holiday inbox surge