How brands can turn compliance into a competitive advantage
Ethical marketing isn’t a limitation — it’s the secret to creating bold, memorable campaigns that customers trust.
AI-Powered Search: Adapting Your SEO Strategy
Win visibility by focusing on relevance, brand authority, and meeting users on platforms like YouTube, Reddit, and Google AI Overviews.
How much should hoteliers be spending on marketing?
With the 2026 budgeting season in hospitality rapidly approaching, it's not too late to compare marketing spend in hospitality to the retail industry and the broader economy. As per the authoritative Gartner CMO 2025 Spend Survey, the average 2025 marketing budgets are 7.7% of total revenue, same as in 2024.
Loyalty programs with active communities appeal to Gen Z, study finds
Approximately one-third of Gen Z and millennials surveyed by Gale said they stopped using a loyalty program because it felt impersonal.
Structured vs unstructured citations for local SEO
What’s the difference between structured and unstructured citations? Learn how both impact local SEO, visibility, and trust—plus how to optimize them.
Operationalizing generative AI for marketing impact
Turn AI adoption into a strategic marketing advantage with streamlined workflows, connected systems, clear roles and measurable results.
Agentic AI is about to transform the martech stack — and the way marketers work
AI agents handling complex tasks independently are changing how marketing gets done. The key is integrating systems and data so they can act effectively.
Ask An SEO: The Metrics That Matter For Content Strategies
Which content metrics actually drive growth? Here’s how to align KPIs with business goals, from email opt-ins to branded search and conversions.
An SEO guide to understanding E-E-A-T
E-E-A-T shapes how Google ranks your content. Learn what it means, why it matters for SEO, and how to build trust, authority, and credibility online.
How tiered strategies and smart tech are reshaping influencer marketing success
The influencer landscape has shifted dramatically. What began as an industry built on authenticity has grown at lightning speed, bringing incredible opportunities but also challenges like inflated metrics, rising costs and audiences that are harder to engage.
Why Informational Content Is Critical for Ecommerce SEO
With each shift, the path from search query to website click has changed, forcing ecommerce brands to rethink how they attract and engage with potential customers.
Want to win at local SEO? Focus on reviews and customer sentiment
LLMs highlight reviews and sentiment. Brands and businesses must control their reputations to shine in AI-powered search results.
The rise of GEO: How AI search is changing digital marketing
When 58% of Google searches end without a click, marketers must quickly understand Generative Engine Optimization before their business disappears from consumers' radar.
MessageGears wins “Best B2C Email Marketing Solution” in 2025 MarTech Breakthrough Awards Program
Prestigious international annual awards program recognizes standout marketing, advertising, and sales technologies around the world
What Does a Digital Marketer Do? 5 Essential Responsibilities
A digital marketer oversees a business’s online presence, ensuring that brands are visible via social media, digital ads, email, and more.
Getsitecontrol Updates Its Email Marketing App for Shopify With AI Templates and Dynamic Product Feeds
The latest update to Getsitecontrol’s Shopify app enables merchants to create ready-to-send email campaigns with virtually no manual setup by automatically pulling inventory, purchase history, and branding elements
Omnisend Named “Best Overall Email Marketing Company” By MarTech Breakthrough
Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World
Unlocking the Future of Digital Marketing with Hyperformance: Templates, Ads, and Design Services
Whether you need ready-made digital templates, an informative eBook on Meta and Google Ads, or bespoke design services like 3D animation, packaging design, and logos, Hyperformance is the one- stop solution to elevate your brand's digital presence.
Readers' Choice 2025: You Pick the Top Home Networking Brands
Our savvy readers are serious about their in-home internet connectivity, routers, modems, and other networking hardware, and these are the manufacturers they trust the most.
July 2025 Digital Marketing Trends: AI, SEO Shifts, and Privacy Focus
July 2025 saw rapid digital marketing shifts, with AI boosting high-traffic content visibility, Apple's screenshot indexing enhancing visual SEO, and Cloudflare's AI crawler blocks emphasizing privacy. Stricter ad policies and multi-platform trends demand adaptability. Marketers must prioritize ethical AI integration and quality content to stay competitive.