Why campaign-specific goals matter in Google Ads
Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and improved ROI.
Lead gen PPC: How to optimize for conversions and drive results
Build a smart plan for improving PPC conversion rates – from ad copy and bidding to landing pages and CRM integration.
Data Speaks Launches to Redefine Marketing Measurement for the Digital Era
Portland-based firm introduces transparent, AI-powered platform to help marketers identify true sales drivers and stop wasting budget
Google Promoted Pins come to Maps for Demand Gen campaigns
You can now use Promoted Pins in Demand Gen campaigns to boost visibility on Maps and drive more foot traffic to physical store locations.
B2B Brand: Why It Matters More Than You Think
From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a asset.
From Video Action to Demand Gen: What’s new in YouTube Ads and how to win
The newest innovation to YouTube advertising is fixing problems that have plagued video campaigns for years.
Google Marketing Live 2025: Here’s Everything That Was Announced
Explore every update from Google Marketing Live 2025, including AI-powered ads, video tools, measurement upgrades, and what marketers should do next
An In-Depth Guide To Apple Search Ads
Whether your app is core to your business or a secondary channel, Apple Search Ads can drive value. This guide shows how to get started.
Salesforce unveils major Slack integration
Specialized Slack channels will let users stay up to date on structured and unstructured CRM data and keep teams aligned.
Meta Ads for lead gen: What you need to know
Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles.
The ultimate Looker Studio SEO campaign dashboard for 2025
Build better SEO reports with Looker Studio. Learn how to create a live, flexible dashboard that evolves with your data and clients’ needs.
A beginner’s guide to B2B content marketing that drives conversions
Learn how to build a B2B content marketing strategy that drives demand, aligns teams, and delivers ROI. A complete guide for enterprise marketers.
Why attention metrics matter in DOOH advertising
The advances in ad tech and availability of data have increased demand and availability of smarter, performance-driven marketing strategies. Brands are shifting focus from traditional reach-based campaign planning metrics to more meaningful indicators of engagement – namely, attention.
Google Marketing Advisor, an AI sidekick for advertisers, coming soon to Chrome
Google’s Marketing Advisor is an AI-powered Chrome assistant that helps you manage campaigns and uncover growth opportunities.
GenAI is already telling your brand’s story — are you guiding it?
To succeed in AI-powered discovery, brands must rethink their content, data and strategy. This is the path to AI readiness.
How To Choose a Bulk Email Service + 8 Great Options
A great bulk email service should help you segment your audience, create eye-catching designs, and stay compliant with national and international laws.
Industry Voices , Luxury Automakers Leverage AI-Powered Marketing
One of the most significant advantages of AI-driven marketing is its ability to create hyper-personalized customer journeys. Predictive analytics plays a central role in this transformation.
Google Expands Video Ads Across Search, Shopping, and Image Tabs
Google is bringing video ads to Search, Image, and Shopping results in the U.S. and Canada, aiming to boost early-stage product discovery.
The Best Email Marketing Software For Small Businesses in 2025
Email marketing remains one of the most effective digital marketing channels for small businesses, delivering an average return on investment of $42 for every dollar spent. With the proliferation of platforms available today, choosing the right email marketing software can significantly impact your business growth, customer engagement, and revenue generation.
5 projects Perplexity's new Labs AI tool can whip up for you now - in minutes
The new Perplexity Labs tool can generate anything from spreadsheets to mini apps fast. Here's how to try it and why you should.