How the Rise of Streaming is Democratizing TV Advertising
As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad channel in the U.S., accounting for one in every 10 dollars spent on digital advertising, according to Emarketer. In fact, U.S. brands alone spent more than $28 billion on CTV advertising last year, making up one-third of the total amount of money spent on TV advertising as a whole.
Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement
In 2025, B2B marketing continues to evolve, shaped by shifting trends and emerging technologies including generative AI. A well-executed email marketing strategy remains a cornerstone of successful digital marketing efforts. But what separates a high-performing email campaign from one that falls flat? The key lies in cultivating a robust, dynamic B2B email marketing database by building trusted relationships.
What Is CRM Automation? Top CRM Platforms With Automation
Learn how CRM automation helps manage customer communications, track sales data, and schedule marketing campaigns.
Email Marketing Is Great Again Thanks to This Platform
In the dynamic landscape of digital marketing, email continues to be a cornerstone for businesses aiming to connect with their audience. However, with inboxes flooded daily, capturing and retaining customer attention has become increasingly challenging. Enter Blings, a platform revolutionizing email marketing by integrating personalized, dynamic, and interactive video content, rejuvenating email campaigns’ effectiveness.
Six Digital Marketing Trends for 2025 Every Small Business Should Know
Entering 2024, the marketing world was abuzz with concerns about AI and its potential to upend our industry. From fears of job displacement to the looming "cookie apocalypse," marketers scrambled to adapt. Now, as we approach 2025, it's clear: while technology is evolving, so are opportunities, says Syldrey Mombo, Digital Marketing Manager at 11th House Digital Marketing.
LinkedIn launches two tools to enhance marketing attribution
LinkedIn introduced two new features aimed at helping marketers optimize their campaigns and prove their impact: the Conversions API (CAPI) and the Revenue Attribution Report (RAR).
How AI makes marketing data more accessible and actionable
AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter.
Marketing Expert Esha Persad on the 2025 Digital Marketing Trends to Watch
Marketing is an ever-evolving landscape, especially in the digital age, and staying ahead of trends is critical for success. Marketing expert Esha Persad from Seminole, Flordia who has spent over a decade executing impactful campaigns across industries, offers a compelling look at what to expect in 2025.
How India’s SaaS brands can create, scale and supercharge global growth
Indian SaaS companies, which derive more than 70% of their sales from international markets, are expected to double revenues to $50 billion between 2025 and 2030. This growth will be driven by higher spending from companies worldwide on software that boosts productivity and cybersecurity.
Google refines ad quality systems to improve user navigation
Google will prioritize user-friendly landing pages, pushing advertisers to enhance navigation for better search ad visibility and engagement.
Best email marketing platforms in 2025
In this guide, I and the Cybernews expert team, have compiled a comparison of the best email marketing platforms in 2025. By investigating and analyzing key features, ease of use, pricing plans, customer support, and integration, we focused on the major selection criteria for all sizes of businesses.
4 ways to optimize Performance Max campaigns
Maximize your Performance Max campaigns with Adthena’s insights to gain full visibility, cut wasted spend, and boost ROI.
Top 5 Digital Marketing Jobs and How to Land Them
Digital marketing is one of the fastest-growing industries today, with companies relying on online platforms to reach their customers.
Brand + performance: The secret to maximizing ad ROI
Performance marketing thrives on brand awareness. Learn how a strong brand enhances CTR, CPC, conversion rates, and overall profitability.
Ready to Grow Your E-Commerce Business in 2025? These AI-Centered Marketing Tips Will Help
In this edition of "Ask the Board," Alfred Chehebar, Founder of e-commerce platform ObjectsHQ, shares powerful artificial intelligence (AI)-focused marketing tips that can set your e-commerce venture up for success in 2025 and beyond.
Predictive Analytics Methods to Improve Email Marketing
Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. It helps you better manage your customer base and increase the sales rate, all at the same time.
How Epic Games drives in-game purchases through personalized email marketing
Fortnite, created by Epic Games, keeps winning in the gaming world thanks to smart email marketing that boosts in-game purchases. The game’s huge player base and strong revenue come from using personalized emails. These emails focus on each player’s likes and actions. This strategy works well to keep players interested and spending, even when the company faces money challenges.
5 Key Digital Marketing Statistics to Improve Your Law Firm's Strategy in 2025
In 2025, law firms must embrace the rapidly evolving digital marketing landscape to stay competitive and capitalize on emerging opportunities.
Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies
Learn how to maximize the reach of your local PPC ads. Discover advanced strategies and features to attract hyper-targeted local customers.
Google opens Meridian, its marketing measurement tool, to all users
Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.