Benchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What’s Driving the Change?
Built from billions of real-world data points across email, SMS, and automation, this report is essential reading.
StackAdapt Launches Integrated Email and Data Hub, Bridging Martech and Programmatic Advertising Under One Platform
Exclusive early access to email and data capabilities now available through one unified platform
Sojern Named Global Marketing Partner by Ascott to Elevate Digital Performance and Direct Bookings
Sojern, the leading marketing platform built for hospitality, has been selected as an official global marketing partner for hospitality company The Ascott Limited (Ascott).
10 must-use marketing updates in the Salesforce Summer 2025 releases
These 10 updates will help marketers in the Salesforce platform work smarter.
NFL, Adobe team up for AI-powered league and fan-generated content
As an official partner of the NFL, Adobe’s applications will support the league in generating personalized content across multiple digital touchpoints.
How smarter campaign modeling and automation drive real marketing ROI
Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign.
Channel Reporting Is Coming To Performance Max Campaigns
Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers greater transparency into campaign performance across all Google surfaces.
ChatGPT search has 41 million average monthly users in EU
While ChatGPT Search grew from 11.2 million to 41.3 million "recipients," it is still dwarfed by Google Search.
ActiveCampaign Acquires WhatsApp Automation Platform Hilos to Give Businesses Complete Control of Cross-Channel Marketing
The acquisition extends ActiveCampaign's cross-channel marketing automation capabilities with native WhatsApp messaging
LLMs are driving referral traffic – but what about engagement?
AI-driven referrals are surging, but user behavior is shifting. Learn what this means for website traffic and brand visibility.
GenAI is already telling your brand’s story — are you guiding it?
To succeed in AI-powered discovery, brands must rethink their content, data and strategy. This is the path to AI readiness.
Google adds retail media data to YouTube ads, beefing up pitch to brands
A program for Display & Video 360 announced at the NewFronts is another sign of the growing convergence between CTV and retail media.
Do the upfronts still matter?
The annual ad-buying bonanza can’t survive on nostalgia and sports alone and needs to modernize, says Juice Media CEO Mark Zamuner.
Email is making a comeback in marketers' playbooks - how Mailchimp plans to lead it
As marketing budgets tighten and customer attention fragments, one of the oldest digital channels is staging a quiet comeback. Email marketing, long considered the workhorse of digital communication, is now being re-evaluated as a powerful and underutilised channel - and Mailchimp is betting big on Australia as it scales up operations to capture that opportunity.
AI, SEO, and Client Success: 7 Agency Trends Defining the Year
Navigate the year with AI. From automating tasks and optimizing SEO to building authentic client connections and increasing visibility.
ESPN Will Finally Get a Full-Fledged Streaming App, But It Won't Be Cheap
If ESPN+ isn't cutting it, the upcoming ESPN unlimited streaming plan will give you access to live feeds from all ESPN channels.
What is DirecTV: plans, pricing, channels, and more
DirecTV has been around for a long time, and now you can get the channels you want without a pesky satellite dish. The company’s streaming product, once called AT&T TV and then DirecTV Stream, is now simply DirecTV. While it may not be the most popular streaming service, it’s worth checking out. It provides access to live TV and an on-demand library like Hulu Plus Live TV or YouTube TV. Although it tends to be a bit pricier, you receive plenty in return.
Digital Marketing Agency for Real Estate: Revolutionizing Online Visibility, Lead Generation, and Sales Growth
In today's fast-paced, tech-savvy world, the real estate industry is undergoing a revolutionary transformation. With buyers increasingly relying on online channels for property searches, developers are rapidly embracing digital marketing strategies to stay competitive. The adoption of advanced strategies offered by a digital marketing agency for real estate has emerged as a game-changer, enabling developers to amplify their online visibility, generate qualified leads, and ultimately boost property sales like never before.
Agent Orchestrator launches Adobe into the agentic age
A part of Adobe Experience Platform, it lets businesses build, manage and orchestrate AI agents from Adobe's ecosystem and third-party sources.
How Unilever’s AI marketing bets are increasing production efficiency
The CPG marketer is leveraging Nvidia’s Omniverse platform to create “digital twins” of products that can be easily adapted across channels.