#Channel related marketing articles

Get ready for desktop Google Discover with RollerAds

Here’s how you can use RollerAds to tap into this traffic source and improve your monetization.

Expedia brings generative AI trip-planning tool to Instagram

The travel company is also expanding its search and discovery capabilities by integrating with OpenAI Operator and Microsoft Copilot Actions.

YouTube spotlights how brands can own cultural moments at ad showcase

Deeper work with the NFL and contextual ads powered by Gemini artificial intelligence were on display at the platform’s annual Brandcast.

Benchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What’s Driving the Change?

Built from billions of real-world data points across email, SMS, and automation, this report is essential reading.

StackAdapt Launches Integrated Email and Data Hub, Bridging Martech and Programmatic Advertising Under One Platform

Exclusive early access to email and data capabilities now available through one unified platform

An In-Depth Guide To Apple Search Ads

Whether your app is core to your business or a secondary channel, Apple Search Ads can drive value. This guide shows how to get started.

Salesforce unveils major Slack integration

Specialized Slack channels will let users stay up to date on structured and unstructured CRM data and keep teams aligned.

How to integrate CTV with other PPC channels for a full-funnel growth loop

CTV isn’t a standalone driver, but it can boost your PPC efforts. Learn how to sync it with other channels for measurable growth.

Search That Sells: Connecting The Dots Between Rankings And Results

Turn SEO rankings into real sales. Learn how to measure and optimize your SEO strategy for revenue growth.

Email is the most misunderstood channel in your digital stack

Email can be your brand’s most controllable growth lever — if you stop treating it like a last resort.

ElevenLabs debuts Conversational AI 2.0 voice assistants that understand when to pause, speak, and take turns talking

AI is advancing at a rapid clip for businesses, and that’s especially true of speech and voice AI models.

Digital ad spend hits $4.2bn in March quarter as video and audio fuel growth

Australia’s digital advertising market continues to climb, with internet ad spend reaching AU$4.2 billion in the March 2025 quarter, up 11.6% year-on-year, according to new data from the Interactive Advertising Bureau Australia.

A beginner’s guide to B2B content marketing that drives conversions

Learn how to build a B2B content marketing strategy that drives demand, aligns teams, and delivers ROI. A complete guide for enterprise marketers.

Why attention metrics matter in DOOH advertising

The advances in ad tech and availability of data have increased demand and availability of smarter, performance-driven marketing strategies. Brands are shifting focus from traditional reach-based campaign planning metrics to more meaningful indicators of engagement – namely, attention.

GenAI is already telling your brand’s story — are you guiding it?

To succeed in AI-powered discovery, brands must rethink their content, data and strategy. This is the path to AI readiness.

ESPN Will Finally Get a Full-Fledged Streaming App, But It Won't Be Cheap

If ESPN+ isn't cutting it, the upcoming ESPN unlimited streaming plan will give you access to live feeds from all ESPN channels.

What is DirecTV: plans, pricing, channels, and more

DirecTV has been around for a long time, and now you can get the channels you want without a pesky satellite dish. The company’s streaming product, once called AT&T TV and then DirecTV Stream, is now simply DirecTV. While it may not be the most popular streaming service, it’s worth checking out. It provides access to live TV and an on-demand library like Hulu Plus Live TV or YouTube TV. Although it tends to be a bit pricier, you receive plenty in return.

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