Google Ad spend continues to outpace traffic volume: Report
Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, Tinuiti reports.
3 high-impact tactics to drive email engagement
With privacy updates, smarter audiences and stricter inbox rules, here’s how to modernize your email strategy.
With Copilot Studio's new skill, your AI agent can use websites and apps just like you do
According to Microsoft, 'if a person can use the app, the agent can too.' Here's how to try it out.
Data, Digital & Strategy: Essential Competencies For B2B Marketing Growth
As marketing shifts toward hyper-personalisation, automation and AI-driven insights, the most successful teams will be those that invest in both people and technology, writes Gurtej Singh ChawlaIn today's fast-paced business environment, a high-performing B2B marketing team is essential for organisational growth. Recognising and nurturing key competencies can transform teams into significant contributors to success.
6 free Chrome extensions for PPC
Equip your browser with these PPC-focused Chrome extensions to track smarter, tweak faster, and win bigger.
The complete guide to high-impact educational video content
Everything you need to know when creating and launching educational videos – strategy, tools, SEO, promotion, performance insights, and more.
The best affiliate networks by need and use case
Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and real-world insights.
6 hidden Android features every user should know - and how they make life easier
Not all Android phone owners will use these lesser-known options every day. However, when you need them, you'll be glad to have them at your fingertips.
Wix Email Marketing review 2025
Connect with customers via email with Wix's helpful email marketing tools
4 ways to connect your ads data to generative AI for smarter PPC
LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign.
Smart Marketers Use This 4-Step Framework for Every Email Campaign
Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase conversions — without relying on guesswork.
Google Ads policy update: More ads, new rules
Google updates Unfair Advantage Policy to allow advertisers to show multiple ads for the same business in different locations.
Why 2025 will be the year for ‘fill-in-the-blank’ media networks
Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will follow, said Upwave’s Chris Kelly.
7 power moves to accelerate your PPC career
Excelling at PPC involves more than just campaign management. Stand out, communicate effectively, and take extreme ownership of your success.
[SEO & PPC] How To Unlock Hidden Conversion Sources In Your Sales & Marketing Funnel
Find out how to enhance your conversion tracking by integrating phone call data into your digital marketing strategies today.
3 clever ChatGPT tricks that prove it's still the AI to beat
OpenAI's been busy adding some seriously cool features to ChatGPT recently to take it to the next level. Here are a few I love.
With privacy updates, smarter audiences and stricter inbox rules, here’s how to modernize your email strategy.
The best marketers are getting more from email than ever — by adapting. Let’s unpack three high-impact tactics that drive true engagement and explain what to leave behind in your archive folder.
Indexing and SEO: 9 steps to get your content indexed by Google and Bing
No indexing = no visibility. Follow these steps to get your content indexed and boost your presence in search results.
5 undervalued skills to complement PPC management
Where would your career be with 20/20 hindsight? Discover five undervalued skills that will explode in value. Future you will thank you.
Google Merchant Center to align click reporting with Google Ads
You can expect some of your current and old reports to change when this update happens.