Marketing attribution guide: Models, tools & best practices
Learn how marketing attribution works, explore key models, and discover tools to track ROI across channels. Make smarter, data-driven decisions with confidence.
Google's Gemini app can now generate videos from static images
But you'll need an Google AI Pro or AI Ultra subscription.
4 questions to ask yourself before betting on AI in your business - and why
AI has the potential to democratize information and enhance productivity - but at Snowflake Summit 2025, business leaders emphasized that a few critical foundations need to be in place first.
As AI use expands, platforms like Brain Max seek to simplify cross-app integration
As more companies choose to bring generative AI tools into their workflows, the number of AI applications they need to connect to their stack increases. An emerging trend brings more visibility into all these applications in one place, allowing enterprises to query, search, and monitor their data and AI applications without needing to open additional windows.
Ask A PPC: How To Make Microsoft Advertising Profitable
Performance lagging in Microsoft Ads? Navah Hopkins covers what’s going wrong, what’s working, and how to get your account in shape.
Is Your Business Missing Out? The Importance of Digital Marketing Services
In today’s fast-moving world, more businesses are turning to online strategies to grow. Digital marketing is changing how companies connect with customers, making it a must-have tool. If you’re not investing in this area, your business could fall behind competitors who are. They are reaching more people, building stronger brands, and closing sales faster—all thanks to digital tools.
Google Performance Max: Everything You Need To Know
Performance Max has come a long way. Learn how recent updates offer more transparency, reporting, and control to help shape smarter campaigns.
Organic search impressions: How to track & improve
Discover what organic search impressions are, how they impact SEO performance, and how to analyze and improve them using proven tools and tactics.
How To Calculate Your Return On Ad Spend & Ways To Use It
Calculating ROAS and using it in PPC management and performance measurement is a powerful way to ensure you get ROI on your SEM.
Google Ads data shows query length shift post-AI Mode
Dive into new patterns in query length, CTR, and conversion performance emerging in the wake of Google's AI Mode rollout.
Influencer Intelligence: Navigating the Next Era of Digital Marketing
Influencer Intelligence
Google Shopping ad clicks surge 18% in Q2 as Amazon, Temu pull back
Advertisers seized rare openings in Google’s auction as rivals exited, driving gains for PMax, boosting ROI, and shifting momentum elsewhere.
Infinity Digital Shares Insights on Digital Marketing’s Role in Canadian Healthcare Evolution
Infinity Digital Shares Insights on Digital Marketing’s Role in Canadian Healthcare Evolution
OpenAI’s own web browser could arrive within weeks
The company is reportedly aiming to vacuum up more data from its users.
Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions?
Traffic’s flowing, but sales aren’t? Kevin Gibbons discusses effective strategies for turning more visitors into customers. /p>
Google Ads tests expandable summary row in Channel Performance Report
The beta feature helps advertisers quickly compare feed-based vs. asset-based metrics with a single click.
Gmail tests Demand Gen ecommerce ads in promotions tab
Google's new Gmail ad format brings product listings directly into the Promotions tab, creating fresh ecommerce advertising opportunities.
The Best Website Builders for 2025
Ready to build a website? The top website builders we've tested include tools for quickly creating attractive, well-designed pages for casual blogs or bustling businesses.
Google Ads adds Zoho CRM integration for customer match and offline conversions
Google Ads now supports direct integration with Zoho CRM, enabling streamlined access to first-party data for improved targeting, attribution, and lead conversion tracking.
Use AI marketing tools to automate and scale your strategy
Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.