Zero-click searches rise, organic clicks dip: Report
AI tools like ChatGPT are growing, but Google still dominates. YouTube is the a destination and more clicks stay within Google’s ecosystem.
Lead gen PPC: How to optimize for conversions and drive results
Build a smart plan for improving PPC conversion rates – from ad copy and bidding to landing pages and CRM integration.
Get ready for desktop Google Discover with RollerAds
Here’s how you can use RollerAds to tap into this traffic source and improve your monetization.
Google launches AI Mode to all U.S. searchers with new features
Deep Search, complex analysis, data visualization and more features roll out in Google AI Mode, some in Search Labs.
Top 10 PPC tools you should be using in 2025
Boost your PPC performance with these 10 tools for streamlining workflows, automating tasks, and driving campaign success.
ChatGPT vs. Gemini: I've Tested Both, and One Is Definitely Better
I've tested and reviewed both chatbots and am here to compare them across a number of key categories to help you determine which is best for your AI needs.
How AI flipped the funnel and made Go to market tactics obsolete
Traditional GTM was optimized for a different era. AI search changed the medium — and core tactics fell apart. Here’s what replaces them.
Meta Ads for lead gen: What you need to know
Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles.
How to integrate CTV with other PPC channels for a full-funnel growth loop
CTV isn’t a standalone driver, but it can boost your PPC efforts. Learn how to sync it with other channels for measurable growth.
Search That Sells: Connecting The Dots Between Rankings And Results
Turn SEO rankings into real sales. Learn how to measure and optimize your SEO strategy for revenue growth.
Email Marketing for Musicians Made Easy
Email marketing puts you center stage at a sold-out show for your die-hard fans. Your email list is a community you own, composed of subscribers who want to hear directly from you. Over email, you can promote your next release, announce a tour with ticket links, and share other news with an attentive and exclusive audience.
Amazon Prime Day 2025 returns this July: What we know so far
Amazon's Prime Day sale is back this July. Here's everything you need to know.
Why your emails still miss the inbox even if you’re ‘in compliance’
Think meeting authentication requirements is enough? Here’s what most senders miss and how to fix it to boost deliverability and engagement.
Microsoft's new AI tool lets you edit images and summarize docs right in File Explorer
Now available to Windows 11 insiders, the AI actions feature will offer different AI-powered commands that you can run on files directly in File Explorer.
From Search To Discovery: Why SEO Must Evolve Beyond The SERP
Search behavior is shifting fast. Here's what it means to win visibility in the age of AI Overviews and assistant engines.
How To Choose a Bulk Email Service + 8 Great Options
A great bulk email service should help you segment your audience, create eye-catching designs, and stay compliant with national and international laws.
How Snowflake's new tools turn business analysts into AI developers
Integrating AI output with SQL and providing observability of large language models are ways to put more data analysts in control, according to the data warehousing giant.
Is SEO Still Relevant In The AI Era? New Research Says Yes
New study of 25,000 searches shows that top Google rankings still matter for ChatGPT, Perplexity, and AI search results.
How to improve PPC campaign performance: A checklist
Get your PPC campaigns peak-season ready with this 12-step checklist covering tracking, bidding, creative, platform expansion, and more.
2025 Newest Digital Marketing Solutions by Sectors
In this post, we look at new digital marketing trends that many sectors are adopting to enhance and accelerate brand engagement’s and product uptake.