Sociable: Google expands its use of AI to detect invalid ad traffic
Enhanced abilities around analyzing ad placements could reduce ad costs and help advertisers reach more of their target audience.
Google Ads launches diagnostics tool for cart data conversions
Google's new tool flags issues in product-level conversion tracking so advertisers can fix errors before they impact performance.
Sitelinks now factor into Google Performance Max ad strength
Google Ads now counts sitelinks toward ad strength in Performance Max, pushing advertisers to prioritize their inclusion.
Amazon lets you buy used cars now in just a few clicks - here's how
Amazon was already selling new cars, but now you can get certified pre-owned cars, too. The retail giant is also adding more manufacturers.
Black Friday PPC strategy: Your competitive intelligence playbook
How leading retailers use competitive intelligence to navigate AI overviews, optimize shopping ads, and win market share.
How to build a paid media team in the AI age
Most hiring checklists are stuck in 2017. Here’s how to spot marketers who can outpace algorithms and rivals alike.
Google Preferred Sources rolling out in US and India
Initially a labs feature, Preferred Sources lets searchers pick which sites they want to see more often in the Top Stories section in Google Search.
Programmatic SEO: Scale content, rankings & traffic fast
Unlock massive growth with programmatic SEO. Learn how to automate content at scale, target long-tail keywords, and dominate SERPs with smart systems.
An SEO guide to understanding E-E-A-T
E-E-A-T shapes how Google ranks your content. Learn what it means, why it matters for SEO, and how to build trust, authority, and credibility online.
Google rolls out AI-powered asset optimization for Demand Gen ads
Google is turning up the dial on AI-powered ad creative, pushing automated image and video enhancements live in Demand Gen by September.
Why Informational Content Is Critical for Ecommerce SEO
With each shift, the path from search query to website click has changed, forcing ecommerce brands to rethink how they attract and engage with potential customers.
5 things to consider before starting your ABM journey
Your ABM launch shouldn’t be trial and error. These five steps will set up sales alignment and measurable wins from day one.
The rise of GEO: How AI search is changing digital marketing
When 58% of Google searches end without a click, marketers must quickly understand Generative Engine Optimization before their business disappears from consumers' radar.
Why it’s time to treat AI referrals as their own channel in GA4
AI search visits are hiding in your GA4 reports. A dedicated AI channel can reveal its impact on discovery, engagement and conversions — and help optimize for it.
How to write high-performing Google Ads copy with generative AI
Speed up your ad creation process without losing your message. Use generative AI to craft relevant, personalized copy that connects.
5 ways automation can speed up your daily workflow - and implementation is easy
If you're looking to ease your daily workflow with automation, it might take some time to make it work, but the end results will be worth the effort.
Google: Actually, AI in Search is driving more queries and higher quality clicks
Last month, a Pew Research Center report shed light on Google's AI Overviews' effect on web publishing. In short, the analysis painted an abysmal outlook for anyone relying on web traffic. But on Wednesday, Google Search head Liz Reid penned a blog post that puts quite a different spin on things. The Google VP claims traffic from search to websites is "relatively stable" and that click quality has increased.
Microsoft gives Copilot a face - here's how to try your new Appearance chat buddy
Available now for Copilot Labs testers, Appearance can smile, nod, and even raise an eyebrow during your voice conversations.
Google Ads tests expandable summary row in Channel Performance Report
The beta feature helps advertisers quickly compare feed-based vs. asset-based metrics with a single click.
Gmail tests Demand Gen ecommerce ads in promotions tab
Google's new Gmail ad format brings product listings directly into the Promotions tab, creating fresh ecommerce advertising opportunities.