From Code to Conversion: How AI Is Changing Digital Marketing Software
From Code to Conversion: How AI Is Changing Digital Marketing Software AI has completely changed the game, not only in how we approach marketing but also in how digital tools are designed and developed for the future.
Marketing attribution guide: Models, tools & best practices
Learn how marketing attribution works, explore key models, and discover tools to track ROI across channels. Make smarter, data-driven decisions with confidence.
The great AI agent acceleration: Why enterprise adoption is happening faster than anyone predicted
The chatter around artificial general intelligence (AGI) may dominate headlines coming from Silicon Valley companies like OpenAI, Meta and xAI, but for enterprise leaders on the ground, the focus is squarely on practical applications and measurable results. At VentureBeat’s recent Transform 2025 event in San Francisco, a clear picture emerged: the era of real, deployed agentic AI is here, is accelerating and it’s already reshaping how businesses operate.
What’s new and what’s next in GA4
Google Analytics 4 is evolving beyond web analytics into an AI-powered tool for measuring the entire customer journey and improving data quality.
Dust hits $6M ARR helping enterprises build AI agents that actually do stuff instead of just talking
Dust, a two-year-old artificial intelligence platform that helps enterprises build AI agents capable of completing entire business workflows, has reached $6 million in annual revenue — a six-fold increase from $1 million just one year ago. The company’s rapid growth signals a shift in enterprise AI adoption from simple chatbots toward sophisticated systems that can take concrete actions across business applications.
Is Your Business Missing Out? The Importance of Digital Marketing Services
In today’s fast-moving world, more businesses are turning to online strategies to grow. Digital marketing is changing how companies connect with customers, making it a must-have tool. If you’re not investing in this area, your business could fall behind competitors who are. They are reaching more people, building stronger brands, and closing sales faster—all thanks to digital tools.
How AI is winning digital shoppers through personalization
AI isn’t just improving digital retail — it’s helping brands win the battle for attention, engagement and loyalty.
Google Performance Max: Everything You Need To Know
Performance Max has come a long way. Learn how recent updates offer more transparency, reporting, and control to help shape smarter campaigns.
Dashboards don’t win games, coaching does
You can tweak the metrics all you want — but if you’re not coaching your team, you’re not changing the game.
Digital marketing statistics of 2025: H1 by the numbers
As CMOs struggle to plan for the future, digital video may provide hope.
Influencer Intelligence: Navigating the Next Era of Digital Marketing
Influencer Intelligence
How might consumers use AI agents to help with product research and shopping?
Shopping means comparing tabs and reading endless reviews. But AI agents could guide every step in real time. Are we on the verge of a smarter way to shop?
Email Marketing Market Projected to Surpass USD 45 Billion at 2.15% CAGR by 2035
Email Marketing Market Overview:
How to win with your local marketing strategy (with AI, SEO, and Community)
Master local marketing with proven SEO, social, and offline tactics to boost visibility, build trust, and grow your local customer base fast.
DoubleVerify, IAS develop attention measurement solutions for Snap
DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.
AWS unveils Bedrock AgentCore, a new platform for building enterprise AI agents with open source frameworks and tools
Cloud giant Amazon Web Services (AWS) believes AI agents will change how we all work and interact with information, and that enterprises need a platform that allows them to build and deploy agents at scale — all in one place.
14 experts on the state of email marketing in the age of AI and owned media
Dive in for some stark observations, strategies, and exclusive G2 data analysis on the state of email marketing in 2025.
Guest column: Digital or traditional marketing? You’re asking the wrong question
Walk into just about any local business in the Roaring Fork Valley and you’ll find a familiar scene: a well-worn stack of glossy magazines on the counter, maybe last week’s Post Independent folded open to a real estate ad, and a flat-screen TV quietly looping a local commercial. It’s a marketing playbook that’s worked here for decades, and for good reason. In this valley, tradition has staying power.
AWS doubles down on infrastructure as strategy in the AI race with SageMaker upgrades
AWS seeks to extend its market position with updates to SageMaker, its machine learning and AI model training and inference platform, adding new observability capabilities, connected coding environments and GPU cluster performance management.
Klaviyo vs. Mailchimp: Comparing Email Marketing Software
Discover the pros and cons of Klaviyo and Mailchimp for ecommerce business owners. Compare price, customer service, automation, and other tools.