This new C-suite role is more important than ever in the AI era - here's why
Cisco's chief customer experience officer explains the challenges and opportunities of this emerging role.
How brands can turn compliance into a competitive advantage
Ethical marketing isn’t a limitation — it’s the secret to creating bold, memorable campaigns that customers trust.
Nvidia releases a new small, open model Nemotron-Nano-9B-v2 with toggle on/off reasoning
Small models are having a moment.
Best Email Marketing Tools for Business in 2025
In this article, we’ll walk you through what really matters when picking an email marketing tool. We’ll also highlight some of the best options out there and help you choose the one that fits your business best.
How much should hoteliers be spending on marketing?
With the 2026 budgeting season in hospitality rapidly approaching, it's not too late to compare marketing spend in hospitality to the retail industry and the broader economy. As per the authoritative Gartner CMO 2025 Spend Survey, the average 2025 marketing budgets are 7.7% of total revenue, same as in 2024.
Operationalizing generative AI for marketing impact
Turn AI adoption into a strategic marketing advantage with streamlined workflows, connected systems, clear roles and measurable results.
How the Premier League uses AI to boost fan experiences and score new business goals
Business leaders can learn from this AI strategy that places personalized experiences at the heart of digital transformation.
Email marketing tips to attract more customers
It’s easy to fall behind in a rapidly changing retail environment. SIMON DELL says you must treat your email marketing strategy as constantly evolving.
Ask An SEO: The Metrics That Matter For Content Strategies
Which content metrics actually drive growth? Here’s how to align KPIs with business goals, from email opt-ins to branded search and conversions.
Programmatic SEO: Scale content, rankings & traffic fast
Unlock massive growth with programmatic SEO. Learn how to automate content at scale, target long-tail keywords, and dominate SERPs with smart systems.
Why Informational Content Is Critical for Ecommerce SEO
With each shift, the path from search query to website click has changed, forcing ecommerce brands to rethink how they attract and engage with potential customers.
Want to win at local SEO? Focus on reviews and customer sentiment
LLMs highlight reviews and sentiment. Brands and businesses must control their reputations to shine in AI-powered search results.
The rise of GEO: How AI search is changing digital marketing
When 58% of Google searches end without a click, marketers must quickly understand Generative Engine Optimization before their business disappears from consumers' radar.
MessageGears wins “Best B2C Email Marketing Solution” in 2025 MarTech Breakthrough Awards Program
Prestigious international annual awards program recognizes standout marketing, advertising, and sales technologies around the world
What Does a Digital Marketer Do? 5 Essential Responsibilities
A digital marketer oversees a business’s online presence, ensuring that brands are visible via social media, digital ads, email, and more.
Landing Page Builders Market: Empowering Digital Marketing, Driving Conversions, and Simplifying Website Creation
The global landing page builders market is projected to grow significantly over the next decade. Valued at USD 715.5 million in 2025, the market is forecast to reach approximately USD 2.72 billion by 2035. This represents a robust compound annual growth rate (CAGR) of 14.3% during the forecast period.
5 essential applications ecommerce marketers need to succeed for the holiday season
The holiday rush is coming. The right martech tools will help you turn chaos.
Salesforce’s new CoAct-1 agents don’t just point and click — they write code to accomplish tasks faster and with greater success rates
Researchers at Salesforce and the University of Southern California have developed a new technique that gives computer-use agents the ability to execute code while navigating graphical user interfaces (GUIs), that is, writing scripts while also moving a cursor and/or clicking buttons on an application, combining the best of both approaches to speed up workflows and reduce errors.
Best email marketing platforms in 2025: top free and paid options
We considered platforms that can help you create, send, and track campaigns confidently, allowing you to focus on scaling your business. Keep reading to find out more about them!
5 ways to successfully integrate AI agents into your workplace
Your next colleague might be an AI agent. Here's how to turn it into a trusted member of your team.