What Is Klaviyo? Core Features, Pricing, and Shopify Details
Klaviyo now provides four core platforms: Klaviyo Marketing, Klaviyo Analytics, Klaviyo Service, and Klaviyo Data. Learn how to connect them with Shopify.
The Problem With Always-On SEO: Why You Need Sprints, Not Checklists
SEO checklists aren't necessarily bad, but should be questioned. SEO sprints bring purpose, focus, and strategy, when long-term checklist activities can be wasteful.
What AI means for paid media, user behavior, and brand visibility
AI is collapsing funnels and changing how ads are discovered. Staying relevant means evolving how campaigns, content, and brand connect.
Free ChatGPT users just got a powerful Project upgrade to better organize their chats
Each Project serves as a hub, or as OpenAI calls it, 'a smart workspace' for your chats and the content you want the chat to reference. Here's how to try it.
Digital Marketing 2025: Smart Strategies That Work
How to grow online with proven digital marketing trends
Boutique marketing woes: Email sounds hard, but it doesn’t have to be
Email is an incredibly effective channel that hoteliers can use to engage guests, helping them bypass an OTA and book direct
As data and content proliferate, context is poised to become the new king
Today’s users expect hyper-relevant experiences. That means real-time data, AI and a whole lot of context.
Think like a product manager, grow like a CMO
In an AI-assisted GTM world, the best B2B marketers don’t just run campaigns. They build systems that solve buyer problems and scale growth.
How generative engines define and rank trustworthy content
From training data to citation frequency, learn how generative AI systems assess credibility and decide which sources to surface first.
PayPal and Venmo users won’t want to miss these Perplexity AI perks
Get free use of Perplexity Pro and access to its AI-powered Comet browser.
How Artificial Intelligence is Transforming Marketing and SEO.
Artificial intelligence (AI) has rapidly become a cornerstone of modern marketing and search engine optimization (SEO).
5 Meta Ray-Ban upgrades that have me seriously excited for September 17
Both Meta and Ray-Ban are already scaling up to sell millions more of the new version of their AI glasses.
Why The Last Year Has Been The Biggest Challenge For CMOs
The CMO role just got harder. This piece outlines five survival areas to help marketing leaders steer through digital disruption.
Why Informational Content Is Critical for Ecommerce SEO
With each shift, the path from search query to website click has changed, forcing ecommerce brands to rethink how they attract and engage with potential customers.
Facebook upgrades Professional Dashboard with new insights
The revamped dashboard equips creators with deeper insights, streamlined tools, and cross-device flexibility.
Upland Software Earns 49 Badges in G2’s Fall 2025 Market Reports
Upland’s AI-powered proposal management software, Upland Qvidian, received numerous recent customer reviews while Upland BA Insight, the company’s AI enablement solution, garnered recognitions.
Evergreen content: The only guide you’ll ever need
Evergreen content keeps working long after it’s published. Learn what it is, why it matters for SEO, and how to create content that stays relevant and ranks.
WordPress.com review: A heavyweight site builder that makes you work for it
WordPress is a powerful website builder with many strengths, particularly plugins -- but you'll have to pay extra.
Holiday shopping is starting earlier in the year
Stuck targeting just Black Friday and Cyber Monday? Your customers aren’t. Gen Z starts shopping in June.
7 Digital Marketing Strategies to Grow Your Global Brand in the American Market
These seven digital marketing approaches can help your global brand grow its footprint and attract loyal American customers.