Google Ads links web + app campaigns with new features
New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform performance.
monday.com Email Marketing Review and Pricing
monday.com is our pick for the best platform for email campaign management. It offers customizable templates, workflow automation, multiple schedule views and an ideas-and-requests board to help you track progress and manage campaigns more effectively.
Digital Marketing 2025: Smart Strategies That Work
How to grow online with proven digital marketing trends
How customer analytics closes the gaps in performance measurement
Go beyond channel metrics. Customer analytics highlights retention, LTV and incremental demand to guide smarter marketing decisions.
Meta rolls out new AI ad tools to boost holiday sales
Meta is giving advertisers new AI-driven tools for creators, Reels, and omnichannel ads to help turn holiday shoppers into buyers.
Snap’s new app ad formats aim to lower cost per acquisitions, drive reach
Snap’s new app ad formats aim to lower CPAs, drive reach
The Behavioral Data You Need To Improve Your Users’ Search Journey
Behavioral data helps us understand what drives users to a search, where they carry it out, and what points of friction might be blocking conversion.
Why B2B marketers should own 90% of the pipeline (don’t kill the messenger)
Let’s play a quick game of 2 Truths and a Lie:
Top ways to use Zapier MCP server and LLMs to boost marketing performance
Zapier’s MCP server connects LLMs to thousands of apps, making marketing automation smarter and more efficient.
Adapting email for AI-powered inboxes and zero-click journeys
Clicks are vanishing, but email still sparks action. Learn how to prove its influence with smarter metrics and schema markup.
Google's NotebookLM now lets you customize your AI podcasts in tone and length
The viral tool's newest feature converts your information into more digestible podcasts, a productivity game-changer.
The 5-Step Process To Setting Crystal Clear PPC Goals
From business models to sales bottlenecks, here’s how top media buyers align paid campaigns with what clients care about most.
Google AI Mode Adds Agentic Booking, Expands To More Countries
Google adds agentic bookings and personalization to AI Mode and expands access to 180+ countries in English.
10 open-source apps I recommend every Windows user download - for free
Open-source might not be the first thing you think of with Windows, but these free tools can seriously boost your productivity.
Affiliate Email Marketing: Strategies for High Conversions and Revenue
Affiliate email marketing enables bloggers and influencers to earn commissions by promoting products through targeted, personalized campaigns that leverage trust, segmentation, and storytelling for high conversion rates.
Unlocking brand potential with next-generation domain names
Many businesses cling to the familiarity and effectiveness of traditional domain names. After all, legacy domains have enabled marketers for decades to build recognition and trust with customers, offering a reliable way to convey what a brand is all about.
Service area pages: Boost local SEO across locations
Target multiple cities without duplicate content. Learn how to create service area pages that rank locally, convert visitors, and support your SEO strategy.
Top Email Marketing Strategies for E-commerce in 2025
Email marketing remains vital for e-commerce in 2025, adapting to stricter rules with precision, personalization, and segmentation to drive engagement and conversions. Experts emphasize compelling subject lines, automation, urgency, A/B testing, AI tools, and value-driven loyalty programs. These strategies foster enduring customer relationships and boost sales.
From SEO to SXO: How Search Experience Optimization Is Transforming Digital Marketing
Through its search engine, consideration is given whether sites actually are enjoyed by people. Such a change has spawned an emerging methodology that refers to Search Experience Optimization (SXO).
The future of email marketing: what’s working in 2025
In 2025, email marketing is still just as prevalent as in previous years - and the good news is that it’s still just as effective as it’s always been. Email marketing plays a critical role in the success of your business, but it can be hard to know where to start or what’s going to work for your audience.