Voice AI that actually converts: New TTS model boosts sales 15% for major brands
Generating voices that are not only humanlike and nuanced but diverse continues to be a struggle in conversational AI.
Why campaign-specific goals matter in Google Ads
Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and improved ROI.
Lead gen PPC: How to optimize for conversions and drive results
Build a smart plan for improving PPC conversion rates – from ad copy and bidding to landing pages and CRM integration.
Google Promoted Pins come to Maps for Demand Gen campaigns
You can now use Promoted Pins in Demand Gen campaigns to boost visibility on Maps and drive more foot traffic to physical store locations.
What is on-page SEO? Key elements & best practices
Introduction: What is on-page SEO and why does it matter?
Google Marketing Live 2025: Here’s Everything That Was Announced
Explore every update from Google Marketing Live 2025, including AI-powered ads, video tools, measurement upgrades, and what marketers should do next
Meta Ads for lead gen: What you need to know
Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles.
Search That Sells: Connecting The Dots Between Rankings And Results
Turn SEO rankings into real sales. Learn how to measure and optimize your SEO strategy for revenue growth.
Using ChatGPT’s Advanced Data Analysis feature for PPC
Explore real-world examples of how to use the feature to speed up PPC data processing and visualization, insights generation, and more.
Email is the most misunderstood channel in your digital stack
Email can be your brand’s most controllable growth lever — if you stop treating it like a last resort.
A beginner’s guide to B2B content marketing that drives conversions
Learn how to build a B2B content marketing strategy that drives demand, aligns teams, and delivers ROI. A complete guide for enterprise marketers.
Why your emails still miss the inbox even if you’re ‘in compliance’
Think meeting authentication requirements is enough? Here’s what most senders miss and how to fix it to boost deliverability and engagement.
Google Performance Max: Everything you need to know
Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI.
Microsoft's new AI skills are coming to Copilot+ PCs - including some for all Windows 11 users
Here's every new and improved AI skill just announced, along with who can expect to see them, and when.
Yelp launches 15 AI-powered updates for service brands and restaurants
Yelp now make it easier for businesses to capture high-quality leads, streamline restaurant operations, and deliver better customer experiences.
HubSpot announces deep research connector to ChatGPT
HubSpot is putting doctorate-level research into its CRM with a connector to ChatGPT.
Industry Voices , Luxury Automakers Leverage AI-Powered Marketing
One of the most significant advantages of AI-driven marketing is its ability to create hyper-personalized customer journeys. Predictive analytics plays a central role in this transformation.
The Best Email Marketing Software For Small Businesses in 2025
Email marketing remains one of the most effective digital marketing channels for small businesses, delivering an average return on investment of $42 for every dollar spent. With the proliferation of platforms available today, choosing the right email marketing software can significantly impact your business growth, customer engagement, and revenue generation.
How to improve PPC campaign performance: A checklist
Get your PPC campaigns peak-season ready with this 12-step checklist covering tracking, bidding, creative, platform expansion, and more.
Rethinking Meta Ads AI: Best practices for better results
Meta’s AI promises hands-off advertising – but not everything runs better on autopilot. Here’s where human insight still wins.