Wix Announces Adaptive Content For Driving Higher Sales & Engagement
Wix announced a new feature that enables users to personalize web content for site visitors, to drive higher sales and engagement
Google Ad spend continues to outpace traffic volume: Report
Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, Tinuiti reports.
13 must-try B2B marketing optimization tools
Check out exciting tools that can optimize your B2B marketing efforts, from data to video and AI.
Google Demand Gen get new conversion tracking columns
Google Demand Gen introduces platform-comparable conversion columns meaning more accurate benchmark performance.
Persado Launches AI-Powered Dynamic Email for Financial Services Marketing
Persado Dynamic Email enables CRM teams and marketers to update, optimize, and personalize content without any additional setup, coding, or tedious results analysis. The solution uses AI, automation, and performance data to meet objectives, while adapting each customer experience for optimal engagement. The process to launch a campaign is fast and efficient
9 essential tips for building a website that drives conversions
Your website can do more than inform — it can convert. These tips will turn your site into your hardest-working salesperson.
5 Ways AI Personalization Can Increase Your Conversion
Let’s break down how AI personalization can transform your marketing strategy, with real-world examples you can apply today.
JUYO Launches Inventive Marketing Software for Digital Entrepreneurs
JUYO has launched an inventive marketing platform to help digital entrepreneurs scale their brands effectively. Developed by Tellus Media, the platform provides digital marketers with advanced funnel-building tools, automated marketing capabilities, and access to targeted consumer data.
What Is A / B Testing in Digital Marketing?
No two consumers are the same, each customer has unique ideas and preferences. So, how can a digital marketer determine the best approach? This is where A / B testing comes in. It enables you to experiment with different content, images, and call-to-actions to identify what resonates most, says Derick Carlson, Web Solutions Manager at JHNet.
How B2B and B2C brands adopt genAI — same tech, different strategies
Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond.
Smart Marketers Use This 4-Step Framework for Every Email Campaign
Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase conversions — without relying on guesswork.
Google Ads policy update: More ads, new rules
Google updates Unfair Advantage Policy to allow advertisers to show multiple ads for the same business in different locations.
Leaders Share 11 Email Marketing Lessons in Honor of National Email Day
National Email Day is a prime opportunity to reflect on the lessons professionals have learned over the years in the ever-evolving field of digital marketing. From fine-tuning strategies to leveraging new technologies, email marketing has grown into a highly sophisticated discipline.
[SEO & PPC] How To Unlock Hidden Conversion Sources In Your Sales & Marketing Funnel
Find out how to enhance your conversion tracking by integrating phone call data into your digital marketing strategies today.
More consumers using genAI tools to research purchases: Adobe
Engaged consumers are using generative AI to research purchases, but do they convert?
5 undervalued skills to complement PPC management
Where would your career be with 20/20 hindsight? Discover five undervalued skills that will explode in value. Future you will thank you.
Digital Marketing Agency for Real Estate: Revolutionizing Online Visibility, Lead Generation, and Sales Growth
In today's fast-paced, tech-savvy world, the real estate industry is undergoing a revolutionary transformation. With buyers increasingly relying on online channels for property searches, developers are rapidly embracing digital marketing strategies to stay competitive. The adoption of advanced strategies offered by a digital marketing agency for real estate has emerged as a game-changer, enabling developers to amplify their online visibility, generate qualified leads, and ultimately boost property sales like never before.
Google upgrades Display & Video 360 for CTV advertisers
Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level insights.
Digital Marketing Software Market to Surpass US$ 450.2 Billion by 2034, Growing at 17.5% CAGR
The global digital marketing software market is expected to grow at a compound annual growth rate (CAGR) of 17.5%, from a 2024 estimate of US$89.7 billion to US$450.2 billion by 2034.
Totaligent, Inc. Launches Beta Site for AI Digital Marketing Platform
Totaligent, Inc. (OTCPK: TGNT), a leader in AI-driven digital marketing, today announced the launch of its beta website, offering marketers an exclusive preview of its next-generation AI-powered marketing platform. Designed to redefine person-based digital marketing, the platform leverages advanced artificial intelligence and big data analytics to optimize audience engagement, eliminate fraud, and maximize ROI.