#Data related marketing articles

From Code to Conversion: How AI Is Changing Digital Marketing Software

From Code to Conversion: How AI Is Changing Digital Marketing Software AI has completely changed the game, not only in how we approach marketing but also in how digital tools are designed and developed for the future.

4 questions to ask yourself before betting on AI in your business - and why

AI has the potential to democratize information and enhance productivity - but at Snowflake Summit 2025, business leaders emphasized that a few critical foundations need to be in place first.

As AI use expands, platforms like Brain Max seek to simplify cross-app integration

As more companies choose to bring generative AI tools into their workflows, the number of AI applications they need to connect to their stack increases. An emerging trend brings more visibility into all these applications in one place, allowing enterprises to query, search, and monitor their data and AI applications without needing to open additional windows.

Ask A PPC: How To Make Microsoft Advertising Profitable

Performance lagging in Microsoft Ads? Navah Hopkins covers what’s going wrong, what’s working, and how to get your account in shape.

What’s new and what’s next in GA4

Google Analytics 4 is evolving beyond web analytics into an AI-powered tool for measuring the entire customer journey and improving data quality.

Is Your Business Missing Out? The Importance of Digital Marketing Services

In today’s fast-moving world, more businesses are turning to online strategies to grow. Digital marketing is changing how companies connect with customers, making it a must-have tool. If you’re not investing in this area, your business could fall behind competitors who are. They are reaching more people, building stronger brands, and closing sales faster—all thanks to digital tools.

Target’s Roundel powers up offsite campaigns with AI-driven analysis

The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.

Organic search impressions: How to track & improve

Discover what organic search impressions are, how they impact SEO performance, and how to analyze and improve them using proven tools and tactics.

Dashboards don’t win games, coaching does

You can tweak the metrics all you want — but if you’re not coaching your team, you’re not changing the game.

How ChatGPT actually works (and why it's been so game-changing)

We take a deep dive into the inner workings of the wildly popular AI chatbot, ChatGPT. If you want to know how its generative AI magic happens, read on.

Influencer Intelligence: Navigating the Next Era of Digital Marketing

Influencer Intelligence

Marketing on LinkedIn: What you need to know

Your guide to LinkedIn's tools, strategies and best practices. Updated with information on frequency capping for brand awareness campaigns.

How might consumers use AI agents to help with product research and shopping?

Shopping means comparing tabs and reading endless reviews. But AI agents could guide every step in real time. Are we on the verge of a smarter way to shop?

OpenAI’s own web browser could arrive within weeks

The company is reportedly aiming to vacuum up more data from its users.

How to use GA4 annotations to add context and clarity to your analytics

Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis.

Google Ads tests expandable summary row in Channel Performance Report

The beta feature helps advertisers quickly compare feed-based vs. asset-based metrics with a single click.

14 experts on the state of email marketing in the age of AI and owned media

Dive in for some stark observations, strategies, and exclusive G2 data analysis on the state of email marketing in 2025.

AWS doubles down on infrastructure as strategy in the AI race with SageMaker upgrades

AWS seeks to extend its market position with updates to SageMaker, its machine learning and AI model training and inference platform, adding new observability capabilities, connected coding environments and GPU cluster performance management.

OpenAI Quietly Adds Shopify As A Shopping Search Partner

OpenAI ChatGPT Search quietly expanded its shopping search features by including Shopify as a data provider.

Master GA4: Google Analytics 4 tips & tutorials

Learn how to use GA4 for better tracking, insights, and reporting. Track organic traffic, custom events, and SEO KPIs with advanced GA4 strategies tailored for modern search teams.

Sign up for our weekly newsletter!

Not your average email newsletter... Marketing tips, fun, and who knows what else!