#Data related marketing articles

What Is Klaviyo? Core Features, Pricing, and Shopify Details

Klaviyo now provides four core platforms: Klaviyo Marketing, Klaviyo Analytics, Klaviyo Service, and Klaviyo Data. Learn how to connect them with Shopify.

HubSpot Unveils Data Hub, Breeze Agents and ‘The Loop’ at INBOUND 2025

At INBOUND 2025, HubSpot rolled out 200+ updates including Data Hub, AI CPQ, Breeze Agents and “The Loop” playbook for marketers.

Digital Marketing Software Market: Enabling Smarter Campaigns, Driving Customer Engagement, and Powering Data-Driven Growth

The global Digital Marketing Software market is expected to experience significant expansion, with its value projected to increase from USD 92.2 billion in 2025 to USD 305.9 billion by 2035, reflecting a CAGR of 14.2%. This rapid market growth is being driven by the rising demand for efficient and scalable marketing solutions across diverse industry verticals.

Scaling PPC with AI automation: Scripts, data, and custom tools

Here's how AI automation and tools like Cursor help scale PPC campaigns with smarter scripts, data integration, and custom solutions.

Enterprise data infrastructure proves resilient as Snowflake’s 32% growth defies tech slowdown fears

Just days after Gartner’s stock plummeted 50% on warnings of slowing enterprise technology purchases, Snowflake delivered a resounding counter-narrative. Enterprises aren’t pulling back on data infrastructure. They’re doubling down.

Four AI Action Plans to Supercharge Your Marketing Team’s Impact

Four areas in particular can reap rewards from the application of AI: sifting customer feedback for hidden insights; uplevelling your team’s industry knowledge and expertise; driving more creative output; and improving communications with the C-suite.

Laying the groundwork for smarter, AI-driven marketing

Rules-based campaigns limit your agility. AI decisioning reacts in milliseconds for peak relevance. Learn to build the data and governance to unlock it.

Snap’s new app ad formats aim to lower cost per acquisitions, drive reach

Snap’s new app ad formats aim to lower CPAs, drive reach

How generative engines define and rank trustworthy content

From training data to citation frequency, learn how generative AI systems assess credibility and decide which sources to surface first.

The Behavioral Data You Need To Improve Your Users’ Search Journey

Behavioral data helps us understand what drives users to a search, where they carry it out, and what points of friction might be blocking conversion.

What is 10x content? How to create content that ranks

10x content outperforms the competition. Learn what makes content 10x better, how to craft it, and why it’s key to dominating search and earning trust.

New 3D mapping tech goes way beyond GPS to let us see the earth in ways never before possible

Project Orbion brings together several cutting edge technologies to create a digital twin of the planet that will enable geospatial vision like we've never seen before.

How Artificial Intelligence is Transforming Marketing and SEO.

Artificial intelligence (AI) has rapidly become a cornerstone of modern marketing and search engine optimization (SEO).

Wix adds Artificial Intelligence to its email editor

Email marketing on Wix is getting that sweet AI action

3 smart ways business leaders can build successful AI strategies - before it's too late

Many companies are struggling to exploit AI. Thomson Reuters' tech chief explains her strategy for success.

DuckDuckGo's subscription now offers some of the latest chatbots from OpenAI and Anthropic

Thankfully, pricing remains at $10 per month.

DuckDuckGo's subscription now offers some of the latest chatbots from OpenAI and Anthropic

Thankfully, pricing remains at $10 per month.

SEO Has Been Tactical For 20 Years. GenAI Forces The Strategy Question

Calling SEO “strategic” was comfortable. AI strips that away and forces a truer alignment.

Top Email Marketing Strategies for E-commerce in 2025

Email marketing remains vital for e-commerce in 2025, adapting to stricter rules with precision, personalization, and segmentation to drive engagement and conversions. Experts emphasize compelling subject lines, automation, urgency, A/B testing, AI tools, and value-driven loyalty programs. These strategies foster enduring customer relationships and boost sales.

Graph databases are exploding, thanks to the AI boom - here's why

Data-hungry AI applications are fed complex information, and that's where graph databases and knowledge graphs play a crucial role.

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