#Data related marketing articles

Meet AlphaEvolve, the Google AI that writes its own code—and just saved millions in computing costs

Google DeepMind today pulled the curtain back on AlphaEvolve, an artificial-intelligence agent that can invent brand-new computer algorithms — then put them straight to work inside the company’s vast computing empire.

Benchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What’s Driving the Change?

Built from billions of real-world data points across email, SMS, and automation, this report is essential reading.

The Triple-P Framework: AI & Search Brand Presence, Perception & Performance

AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts.

How The Ottawa Hospital uses AI ambient voice capture to reduce physician burnout by 70%, achieve 97% patient satisfaction

Ottawa Hospital (TOH) set out to tackle this challenge with the integration of Microsoft’s DAX Copilot last year. And it’s already had a big impact: Early results show seven minutes saved per encounter, a 70% reduction in clinician-reported burnout and fatigue, and 93% of patients report a better or equivalent care experience.

The future of managed hosting: Smarter, Faster, AI-powered

How we deliver online experiences is rapidly changing. Digital agencies, freelancers, and developers are increasingly relying on managed hosting solutions to build seamless experiences for their clients.

Twilio unveils new features for customer data platform

Improvements include better data orchestration, a fully redesigned customer journey function, an AI agent creator and enhanced compliance tools.

Podcasts: The New Frontier in Digital Marketing

"Podcasts allow brands to reach audiences in a way that is both intimate and expansive," says Zvi Zidon, CEO of 360 Nexus Marketing. "They offer a platform for storytelling that is unmatched in its ability to build trust and foster a loyal community."

How to choose the right marketing AI tools for real business impact

GenAI success depends on strategic use, smart investments and strong governance—not just experimentation.

The death of spreadsheets: 6 reasons why AI will soon be the dominant business reporting tool

AI will replace spreadsheets as the dominant method for utilization reporting and revenue forecasting by 2027.

Fine-tuning vs. in-context learning: New research guides better LLM customization for real-world tasks

The findings can help developers make crucial decisions when building LLM applications for their bespoke enterprise data.

GenAI is already telling your brand’s story — are you guiding it?

To succeed in AI-powered discovery, brands must rethink their content, data and strategy. This is the path to AI readiness.

5 ways marketers can use Gemini GEMS to increase productivity

Want to get more out of generative AI than the base models offer? Gemini GEMS is a good way to improve your productivity.

Data-Driven Destination Marketing: Smart Digital Tactics to Help DMOs Navigate a Market Correction

Here are some do’s and don’ts DMOs can use to navigate the looming tourism market correction with budget and reputations.

Mem0’s scalable memory promises more reliable AI agents that remembers context across lengthy conversations

Researchers at Mem0 have introduced two new memory architectures designed to enable Large Language Models (LLMs) to maintain coherent and consistent conversations over extended periods.

Figma’s new tools create a design-to-deployment ecosystem

Features for marketing and brand teams position Figma as a direct competitor to Canva, Adobe, WordPress and Wix.

How To Increase Google Discover Visibility Naturally Using These Ranking Signals

Maximize your chances of being featured in Google Discover. Discover how algorithmic signals can impact content visibility.

Marketing Technology Market Size to worth USD 1,769.49 Bn by 2032, Growing at 17.3% CAGR, Coherent Market Insights

Marketing Technology Market to Reach USD 575.11 Bn in 2025, Driven by Rapid Digital Transformation

3 things I want to see from the new Apple Health at WWDC 2025

Here are three key areas Apple can improve in a redesigned Apple Health.

Lead Generation Market Report 2025, with Profiles of AeroLeads, Callbox, Clearbit, Demandbase, HubSpot, InsideView, Leadfeeder, Marketo, Pardot, Salesforce, Salesgenie, UpLead, ZoomInfo & more

Growth is driven by digital marketing, AI, and data analytics, while North America holds a major market share.

5 drivers of full-funnel growth with CRM and CDP data

Master full-funnel marketing with tactics that connect acquisition data to lifetime value, driving smarter decisions and profits.

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