#Deliverability related marketing articles

Validity acquires email optimizer Litmus

The purchase is designed to provide marketers with a platform to manage the entire lifecycle of email campaigns.

Is your email platform built for today’s email challenges?

Email has gotten complicated. Is the platform your email team is using equipped to handle it?

Acoustic Unveils 2025 Marketing Benchmark Report

New insights reveal the enduring power of email with global and industry-specific trends in email engagement and performance

Leaders Share 11 Email Marketing Lessons in Honor of National Email Day

National Email Day is a prime opportunity to reflect on the lessons professionals have learned over the years in the ever-evolving field of digital marketing. From fine-tuning strategies to leveraging new technologies, email marketing has grown into a highly sophisticated discipline.

AI and email marketing: All hype or real game-changer?

Is AI truly revolutionizing email marketing, or is it just another overhyped technology?

Batch data processing is too slow for real-time AI: How open-source Apache Airflow 3.0 solves the challenge with event-driven data orchestration

Today, the Apache Airflow community is out with its biggest update in years, with the debut of the 3.0 release. The new release marks the first major version update in four years. Airflow has been active, though, steadily incrementing on the 2.x series, including the 2.9 and 2.10 updates in 2024, which both had a heavy focus on AI.

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