ChatGPT Can Now Guess the Location of Photos With Stunning Accuracy
This capability has been around for a while, but OpenAI's o3 model could popularize it in a major way. Social media is already going wild. Here's what happened in our initial tests.
IAB: As brands diversify ad spend, midsize media firms grow fastest
The largest growth in the digital market last year came from mid-tier media platforms, streaming services and e-commerce businesses.
How to Leverage Digital Marketing to Create a Successful Global Brand Strategy
A successful global brand requires more than just market expansion, it needs to establish genuine connections with diverse audiences. Digital Marketing offers opportunities for companies to surpass geographical ties, so they can successfully develop worldwide customer relationships.
Apple will use its street view Maps photos to train AI models
The new policy goes into effect this month.
Midjourney’s surprise: new research on making LLMs write more creatively
Midjourney is best known as one of the leading AI image generators — with nearly 20 million users on its Discord channel, according to third-party trackers, and presumably more atop that on its website — but its ambitions are beginning to expand.
Uber Shuttle is launching at the Atlanta airport
This follows LaGuardia and JFK routes in NYC.
A Guide To Enterprise SEO Strategy For SaaS Brands
Explore an effective enterprise SEO strategy for SaaS to achieve sustainable growth beyond paid advertising.
Why smarter ERP data is the key to AI-powered growth
Why is ERP data so valuable? Because it is structured, describes processes, and has a sematic meaning.
Maximize Your Digital Marketing Performance With Hotel Data Strategies - By Tina Markowitz
Whatever the industry, intelligent use of data will drive commercial and operational performance. A strategic data-driven approach generates the right demand, facilitates enhanced experiences, and builds customer loyalty. In fact, 82% of organizations with advanced data maturity benefit from positive year-on-year revenue growth.
Industry Voices , Think Local, Sell Big: Winning Customers With Targeted Ads
Dealerships win by blending trusted broadcast TV with hyper-targeted streaming ads.
Beyond tagging: High-value GenAI use cases for DAM
DAM + generative AI = A new paradigm for creatives and martech leaders.
Google Ads policy update: More ads, new rules
Google updates Unfair Advantage Policy to allow advertisers to show multiple ads for the same business in different locations.
Meet LLMs.txt, a proposed standard for AI website content crawling
Find out what llms.txt is, how it works, how to think about it, whether LLMs and brands are buying in, and why you should pay attention.
Leaders Share 11 Email Marketing Lessons in Honor of National Email Day
National Email Day is a prime opportunity to reflect on the lessons professionals have learned over the years in the ever-evolving field of digital marketing. From fine-tuning strategies to leveraging new technologies, email marketing has grown into a highly sophisticated discipline.
Google’s AI Mode: Here’s what matters for SEOs and marketers
Discover how Google's new AI mode impacts search results, citations, and visibility –plus key insights for SEO and marketing.
Google upgrades Display & Video 360 for CTV advertisers
Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level insights.