This new C-suite role is more important than ever in the AI era - here's why
Cisco's chief customer experience officer explains the challenges and opportunities of this emerging role.
These CFOs are devoting 25% of their AI budgets to agentic AI
More than a third of all chief financial officers surveyed are pursuing an aggressive AI strategy, compared to only 3% in 2020.
Adapting your GTM to win the AI-driven buyer
Buyers don’t browse anymore. They consult AI. Discover how your GTM playbook must evolve to stay visible, relevant and ahead.
How understanding users’ intent redefines context in digital advertising
The new era of ad targeting will involve understanding content context and user intent, rather than assumptions based on keywords and demographics.
Why You Should Still Use Email Marketing In 2025 [Infographic]
Email marketing — that 'old school' communications tool often sidelined for flashy social platforms — is proving it's still alive and thriving. Venelize de Lange from media update tells you why inbox is becoming every savvy brand's secret weapon in 2025.
How the Premier League uses AI to boost fan experiences and score new business goals
Business leaders can learn from this AI strategy that places personalized experiences at the heart of digital transformation.
Digital marketing worked. Now pharma must reorganise around it
Now that pharma's investments in digital marketing have changed patient expectations, the question is whether your company will reorganise to meet this moment while you still can.
18 Top Digital Marketing Tools in 2025 Based on Category
From social media management tools to SEO and email aides, there are plenty of options to improve your digital marketing.
Marketing and IT are rewriting the rules of digital transformation
From shared data stewardship to co-owned tech stacks, see how marketing and IT are building more adaptive, insight-driven businesses.
How AI amplifies these other tech trends that matter most to business in 2025
The top frontier technologies for companies in 2025 include agentic AI and the fast-moving evolution of AI solutions in the marketplace.
Affiliate Email Marketing: Strategies for High Conversions and Revenue
Affiliate email marketing enables bloggers and influencers to earn commissions by promoting products through targeted, personalized campaigns that leverage trust, segmentation, and storytelling for high conversion rates.
What Does a Digital Marketer Do? 5 Essential Responsibilities
A digital marketer oversees a business’s online presence, ensuring that brands are visible via social media, digital ads, email, and more.
AI Powers Digital Marketing Attribution for Scalable Growth
Digital marketing's attribution is shifting from an opaque black box to a growth engine via AI, multi-touch models, and data integration. Overcoming challenges like privacy and silos, savvy firms use analytics for precise ROI and personalization. This evolution fosters proactive strategies, unlocking scalable success in a data-driven era.
Need to get ‘better’ at AI? The world’s top universities are gifting you their best classes
Whether you want to just get grounded in artificial intelligence, apply it to your business or school, or start coding in Python there is a class for you.
8 Emerging Trends CMOs Need To Watch: What’s Next In Content Marketing
AI is changing how we create, distribute, and measure content. These eight trends offer a clear path forward for content marketers and CMOs.
Landing Page Builders Market: Empowering Digital Marketing, Driving Conversions, and Simplifying Website Creation
The global landing page builders market is projected to grow significantly over the next decade. Valued at USD 715.5 million in 2025, the market is forecast to reach approximately USD 2.72 billion by 2035. This represents a robust compound annual growth rate (CAGR) of 14.3% during the forecast period.
Unlocking the Future of Digital Marketing with Hyperformance: Templates, Ads, and Design Services
Whether you need ready-made digital templates, an informative eBook on Meta and Google Ads, or bespoke design services like 3D animation, packaging design, and logos, Hyperformance is the one- stop solution to elevate your brand's digital presence.
A smarter Siri with deep voice-based controls is on the horizon
Siri will finally let you talk with apps and get stuff done.
Google Web Guide: How It’s Reshaping The SERP And What It Means For Your SEO Strategy
Web Guide shifts search from links to meaning. Here's how publishers can adapt to AI-organized SERPs and semantic clustering.
July 2025 Digital Marketing Trends: AI, SEO Shifts, and Privacy Focus
July 2025 saw rapid digital marketing shifts, with AI boosting high-traffic content visibility, Apple's screenshot indexing enhancing visual SEO, and Cloudflare's AI crawler blocks emphasizing privacy. Stricter ad policies and multi-platform trends demand adaptability. Marketers must prioritize ethical AI integration and quality content to stay competitive.