The 4 types of people interested in AI agents - and what businesses can learn from them
Consumers want agentic AI to simplify their daily lives. This research identifies four personality types who are interested in AI.
The Comprehensive Guide to Digital Marketing: Strategies, Trends, and Future Insights
This article explores the evolution, key components, benefits, challenges, and future trends of digital marketing, offering actionable insights for businesses aiming to thrive in the digital age.
IAB: As brands diversify ad spend, midsize media firms grow fastest
The largest growth in the digital market last year came from mid-tier media platforms, streaming services and e-commerce businesses.
Integrating SEO into omnichannel marketing for seamless engagement
Here’s how SEO helps power a customer-first strategy, enhancing visibility and engagement across every touchpoint.
Nvidia’s new Llama-3.1 Nemotron Ultra outperforms DeepSeek R1 at half the size
Even as Meta fends off questions and criticisms of its new Llama 4 model family, graphics processing unit (GPU) master Nvidia has released a new, fully open source large language model (LLM) based on Meta’s older model Llama-3.1-405B-Instruct model and it’s claiming near top performance on a variety of third-party benchmarks — outperforming the vaunted rival DeepSeek R1 open source reasoning model.
Why mindset, not just tech, defines AI success in marketing
AI changes everything — especially making decisions, learning and leading. Here's how to shift from optimization to reinvention.
14 Benefits of Digital Marketing in 2025
With the rise of the Internet, this means that you can connect with your audience easily on the Internet through digital marketing. But what exactly are the advantages of digital marketing? Let’s discuss all of them in this article on the advantages of digital marketing. Before we learn about the benefits of digital marketing, let's go through what is digital marketing in the first place.
ActiveCampaign Acquires WhatsApp Automation Platform Hilos to Give Businesses Complete Control of Cross-Channel Marketing
The acquisition extends ActiveCampaign's cross-channel marketing automation capabilities with native WhatsApp messaging
New Study Reveals Critical Consumer Spending Trends and What They Mean for Your Marketing in 2025
Ignite Visibility, a leading digital marketing agency, has released its highly anticipated 2025 Consumer Spending Study, revealing key insights into consumer spending.
Top Three Most Important Aspects of Digital Marketing
Digital Marketing has become a term we hear every day in business. Very much in vogue for the last year, but what is it? Some would try to simplify and say it is just the process of marketing through online channels. In reality, digital marketing is much more complex and nuanced than this, with many essential elements coming together to achieve success.
Healthcare Digital Marketing Market Forecast 2025-2032: Global Size, Share, and Leading Players Revealed
The healthcare digital marketing market is estimated to be valued at USD 3.21 Billion in 2025 and is expected to reach USD 16.82 Billion by 2032, growing at a compound annual growth rate (CAGR) of 26.7% from 2025 to 2032.
Email marketing vs. social media: Which one works best in 2025?
Let’s explore the strengths and weaknesses of both, so you can decide which strategy works best for your goals.
The skills marketers need in 2025 and beyond
The marketing world needs strategic thinkers and project managers, a report by the AMA found.
Email is making a comeback in marketers' playbooks - how Mailchimp plans to lead it
As marketing budgets tighten and customer attention fragments, one of the oldest digital channels is staging a quiet comeback. Email marketing, long considered the workhorse of digital communication, is now being re-evaluated as a powerful and underutilised channel - and Mailchimp is betting big on Australia as it scales up operations to capture that opportunity.
What are ‘phygital’ experiences and how can marketers use them?
'Phygital' experiences combine the physical and the digital. Is this a new label an old strategy?
Microsoft just launched powerful AI ‘agents’ that could completely transform your workday — and challenge Google’s workplace dominance
Microsoft announced today a major expansion of its artificial intelligence tools with the “Microsoft 365 Copilot Wave 2 Spring release,” introducing new AI “agents” designed to function as digital colleagues that can perform complex workplace tasks through deep reasoning capabilities.
Digital Analytics (DMA) Market Disruptions: Riding a High-Growth Wave Through 2030 at CAGR 15.18%
Compound Growth at 15.18% Signals a New Phase of Digital Marketing Analytics Market Expansion
Microsoft Monetize Gets A Major AI Upgrade
Microsoft revamps Monetize with AI-powered Copilot, new performance tools, and improved navigation to boost publisher productivity and ad revenue.
Adobe’s latest integration shows a path forward for cookieless campaigns
In a test, ad-tech company Utiq’s ID delivered over 90% of impressions in non-Chrome browsers.
Digital Marketing Agency for Real Estate: Revolutionizing Online Visibility, Lead Generation, and Sales Growth
In today's fast-paced, tech-savvy world, the real estate industry is undergoing a revolutionary transformation. With buyers increasingly relying on online channels for property searches, developers are rapidly embracing digital marketing strategies to stay competitive. The adoption of advanced strategies offered by a digital marketing agency for real estate has emerged as a game-changer, enabling developers to amplify their online visibility, generate qualified leads, and ultimately boost property sales like never before.