3 high-impact tactics to drive email engagement
With privacy updates, smarter audiences and stricter inbox rules, here’s how to modernize your email strategy.
Validity acquires email optimizer Litmus
The purchase is designed to provide marketers with a platform to manage the entire lifecycle of email campaigns.
Is your email platform built for today’s email challenges?
Email has gotten complicated. Is the platform your email team is using equipped to handle it?
With Google Gemini, Android Auto could make your drive safer, more enjoyable
Google is in the process of rolling out Android Auto 14.0 to the public. While the update doesn’t include any new features, it suggests a significant change is coming.
Macs finally get a taste of an overhauled Mail app
Apple redesigned the Mail app on iPhones with the release of iOS 18.2 update back in December, but strangely skipped the treatment for iPads and Macs. The company has finally made a course correction with the macOS 15.4 and iPad OS 18.4 developer beta updates, which are now available for testers.
Why mindset, not just tech, defines AI success in marketing
AI changes everything — especially making decisions, learning and leading. Here's how to shift from optimization to reinvention.
14 Benefits of Digital Marketing in 2025
With the rise of the Internet, this means that you can connect with your audience easily on the Internet through digital marketing. But what exactly are the advantages of digital marketing? Let’s discuss all of them in this article on the advantages of digital marketing. Before we learn about the benefits of digital marketing, let's go through what is digital marketing in the first place.
What Is A / B Testing in Digital Marketing?
No two consumers are the same, each customer has unique ideas and preferences. So, how can a digital marketer determine the best approach? This is where A / B testing comes in. It enables you to experiment with different content, images, and call-to-actions to identify what resonates most, says Derick Carlson, Web Solutions Manager at JHNet.
A Guide To Enterprise SEO Strategy For SaaS Brands
Explore an effective enterprise SEO strategy for SaaS to achieve sustainable growth beyond paid advertising.
3 high-impact email automations you need to drive revenue
Maximize your email marketing ROI with three simple yet powerful automations — welcome series, abandoned cart and re-engagement.
Smart Marketers Use This 4-Step Framework for Every Email Campaign
Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase conversions — without relying on guesswork.
The biggest email newsletter mistake B2B companies keep making
If your email newsletter is all about you, you're doing it wrong. Create content that keeps subscribers engaged and results.
The best website builders: Expert tested
We tested the best subscription-based website builders, which help you create your site with features like AI site building, 24/7 customer support, SSL certificates, and more.
Key Digital Marketing Trends for 2025
THEUN KNOWN explores some of the top trends and share examples of how brands can use them
Sojern launches fully managed e-mail marketing service for hoteliers
Marketing platform Sojern has rolled out a fully managed e-mail marketing service that is said to be the hospitality industry’s first solution to streamline marketing, making it easier for hoteliers to drive direct bookings, build guest loyalty, and reduce OTA dependence.
Why Email Newsletters Are a B2B Marketing Game-Changer
In our interview with Mistry, she details how to create newsletters that build valuable relationships, the need to establish realistic publishing schedules based on resource constraints and measuring newsletter success.
With privacy updates, smarter audiences and stricter inbox rules, here’s how to modernize your email strategy.
The best marketers are getting more from email than ever — by adapting. Let’s unpack three high-impact tactics that drive true engagement and explain what to leave behind in your archive folder.
Claude just gained superpowers: Anthropic’s AI can now search your entire Google Workspace without you
The new Research capability enables Claude to independently conduct multiple searches that build upon each other while determining what to investigate next. Simultaneously, the Google Workspace integration connects Claude to users’ emails, calendars, and documents, eliminating the need for manual uploads.
Email marketing software trends that will shape 2025 strategies
Email marketing is evolving with new technologies and a demand for more. So keeping up with the trends is essential for the marketers to build the right strategies.
Interactive email is the game changer brands can’t ignore
Creative, purposeful touches, like interactive designs that engage customers, make your emails stand out.