Digital marketing in 2025: Trends and strategies
Digital channels keep rewriting the rules of customer engagement. Marketers in 2025 face more data, more screens, and less consumer patience. Only the brands that plan now will keep pace tomorrow.
Full-stack marketers need support at the organizational and technological levels
A new report finds full-stack marketers need more help from tools and leadership.
How to Get Your First 1,000 Email Subscribers (The Smart Way)
Here's a step-by-step system for startup founders to build their first 1,000 engaged email subscribers — without guesswork or gimmicks.
PERQ Launches Next Generation, AI-Powered Websites to Help Multifamily Marketers and Owners Achieve Financial Goals with Lower Marketing Costs
PERQ, the leading multifamily digital marketing platform software, today announced the launch of its new website solution, PERQ Websites.
Top 10 PPC tools you should be using in 2025
Boost your PPC performance with these 10 tools for streamlining workflows, automating tasks, and driving campaign success.
Snowflake launches Openflow to help businesses manage data in the age of AI
The news arrives at a time when many businesses are struggling to adapt to a shifting regulatory landscape and the rise of powerful new AI tools.
Gartner Survey Finds Digital Channels Account for 61.1% of Total Marketing Spend
Digital channels now account for 61.1% of total marketing spend, according to a survey by Gartner, Inc. This digital dominance is reshaping strategies across industries, with seven out of 10 sectors dedicating more than 60% of their budget to online channels.
I just watched Gmail generate AI responses for me - and they were scarily accurate
The new Workspace features coming to Gmail, Google Docs, Meet, and Vids can actually help take a task off your plate.
Personalized AI-powered Smart Replies are coming to Gmail
Gemini models can search through past emails and other apps (with permission) to match your style.
Email is the most misunderstood channel in your digital stack
Email can be your brand’s most controllable growth lever — if you stop treating it like a last resort.
The Best Mass Email Sending Tools – As Rated By Our Experts
Email marketing remains one of the most effective channels for reaching customers, with businesses generating an average return of $42 for every dollar invested. We tested five leading mass email sending platforms over six weeks, evaluating their delivery rates, automation capabilities, template quality, and ease of use across different business scenarios.
Adobe focuses on new Email Designer in May 2025 Marketo Engage updates
Here's what's new for Adobe Marketo Engage users from the May 2025 updates.
Good Email Open Rate: Key Things To Know
Email open rate refers to the percentage of people who open an email after it has been sent. Tracking this metric helps you evaluate the effectiveness of your email marketing campaigns, see how many people are engaging with your emails, and identify opportunities.
6 things I did immediately after installing iOS 18.5 on my iPhone - and why you should too
Though iOS 18.5 isn't a major update, there are some tasks you should perform after installing the new version.
How To Successfully Weave Your Brand Messaging Into Sales Copy
Master your brand messaging and craft flawless, compelling sales copy. Learn how to incorporate your brand message into ads, email, and more.
How To Choose a Bulk Email Service + 8 Great Options
A great bulk email service should help you segment your audience, create eye-catching designs, and stay compliant with national and international laws.
The Gmail app can automatically summarize those long email threads
It's now available for Workspace users.
Email Marketing Software Market Driving Growth with a 10.89% CAGR by 2035
According to the report published by Allied Market Research, the global email marketing software market generated $1.2 billion in 2021, and is projected to reach $3.3 billion by 2031, growing at a CAGR of 10.9% from 2022 to 2031.
Lead Generation Market Report 2025, with Profiles of AeroLeads, Callbox, Clearbit, Demandbase, HubSpot, InsideView, Leadfeeder, Marketo, Pardot, Salesforce, Salesgenie, UpLead, ZoomInfo & more
Growth is driven by digital marketing, AI, and data analytics, while North America holds a major market share.
Why Email Newsletters Are a B2B Marketing Game-Changer
In our interview with Mistry, she details how to create newsletters that build valuable relationships, the need to establish realistic publishing schedules based on resource constraints and measuring newsletter success.