Marketing attribution guide: Models, tools & best practices
Learn how marketing attribution works, explore key models, and discover tools to track ROI across channels. Make smarter, data-driven decisions with confidence.
When and how to segment your product messaging
The more specific the message, the better it will connect with the audience.
As AI use expands, platforms like Brain Max seek to simplify cross-app integration
As more companies choose to bring generative AI tools into their workflows, the number of AI applications they need to connect to their stack increases. An emerging trend brings more visibility into all these applications in one place, allowing enterprises to query, search, and monitor their data and AI applications without needing to open additional windows.
4 MacOS email clients that make for great alternatives to Apple Mail (and how they're better)
I'm constantly searching for an email app that outperforms Apple's - and one of these four might just be the winner.
Ecommerce advertising: Strategies to drive online sales
This guide covers ecommerce ad basics, including the strengths and limitations of current ecomm platforms, strategies, and tactics. Read on to learn how to drive ecommerce sales effectively.
Is Your Business Missing Out? The Importance of Digital Marketing Services
In today’s fast-moving world, more businesses are turning to online strategies to grow. Digital marketing is changing how companies connect with customers, making it a must-have tool. If you’re not investing in this area, your business could fall behind competitors who are. They are reaching more people, building stronger brands, and closing sales faster—all thanks to digital tools.
How AI is winning digital shoppers through personalization
AI isn’t just improving digital retail — it’s helping brands win the battle for attention, engagement and loyalty.
Do web browsers on the Apple Watch make sense?
It’s not a full-fledged replacement for the phone. Instead, Ant serves more like a stop-gap solution where the screen on your wrist can handle the quick fact search, score check, or recipe look-up.
Snowflake's new AI agents make it easier for businesses to make sense of their data
Snowflake Intelligence spans structured and unstructured data from a variety of services.
Data-Driven Marketing Strategy To Maximize ROI (2025 Guide)
Learn how to maximize ROI using data-driven marketing strategies that optimize performance, improve targeting, and drive smarter business decisions.
3 marketing tasks genAI can help with — no copywriting involved
From curating newsletters to prepping survey data for Family Feud: Email Edition, here are three real-world AI use cases for marketers.
Interactive emails give your sales funnel a competitive edge
Level up your email marketing strategy with gamification, polls, embedded videos and other high-impact interactive tools.
ChatGPT can now sum up your meetings - here's how to use it (and who can)
The feature can record meetings and voice notes, then convert them into text summaries, emails, computer code, and more.
Best web hosting services 2025: My favorite web hosts are perfect for your next online project
Explore my recommendations for the top web hosting services offering bang for your buck, solid customer support, and exceptional uptime.
The Best Mass Email Sending Tools – As Rated By Our Experts
Email marketing remains one of the most effective channels for reaching customers, with businesses generating an average return of $42 for every dollar invested. We tested five leading mass email sending platforms over six weeks, evaluating their delivery rates, automation capabilities, template quality, and ease of use across different business scenarios.
Gmail tests Demand Gen ecommerce ads in promotions tab
Google's new Gmail ad format brings product listings directly into the Promotions tab, creating fresh ecommerce advertising opportunities.
11 of the best free tools every SEO should know about
Use these zero-cost SEO tools to tackle AI-driven SERPs, Core Web Vitals, content gaps, and more without blowing your budget.
Use AI marketing tools to automate and scale your strategy
Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.
Klaviyo turns AI and data loose on the challenges of multichannel marketing
Juggling channels, losing time and revenue? Klaviyo wants to fix the chaos with AI-optimized, real-time omnichannel execution.
How to use GA4 predictive metrics for smarter PPC targeting
Activate and apply Google Analytics 4 predictive metrics to target smarter, cut wasted spend, and boost ROAS in your Google Ads campaigns.