Global Hospitality Marketing Takes a New Leap Forward with New Insights in Hospitality Digital Marketing Essentials 7th Edition
The Hospitality Sales and Marketing Association International (HSMAI) has recently unveiled the 7th Edition of its Hospitality Digital Marketing Essentials, a comprehensive study guide for those pursuing the Certified Hospitality Digital Marketer (CHDM) certification. This update comes as the digital landscape in hospitality continues to evolve rapidly, and the need for professionals who can adapt to these changes has never been greater. The 7th Edition is a crucial tool for those seeking to enhance their digital marketing knowledge or prepare for the CHDM certification, which is recognized globally as the standard for hospitality digital marketers.
LinkedIn’s new playbook taps creators as the future of B2B marketing
LinkedIn’s new guide reveals how B2B creator content is reshaping the buyer journey and why you need to act now to stay relevant and trusted.
Full-stack marketers need support at the organizational and technological levels
A new report finds full-stack marketers need more help from tools and leadership.
Get ready for desktop Google Discover with RollerAds
Here’s how you can use RollerAds to tap into this traffic source and improve your monetization.
How Stitch Fix’s brand platform is helping drive transformation
CMO Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the company.
How AI flipped the funnel and made Go to market tactics obsolete
Traditional GTM was optimized for a different era. AI search changed the medium — and core tactics fell apart. Here’s what replaces them.
Meta Ads for lead gen: What you need to know
Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles.
Search That Sells: Connecting The Dots Between Rankings And Results
Turn SEO rankings into real sales. Learn how to measure and optimize your SEO strategy for revenue growth.
The Intersection Of Video SEO And Social Media: Tactics To Win
Discover how video SEO and social media work together to boost visibility, drive engagement, and turn your videos into powerful marketing.
Email is the most misunderstood channel in your digital stack
Email can be your brand’s most controllable growth lever — if you stop treating it like a last resort.
What makes humanized AI text more engaging for email marketing? 6 key factors to boost response rates
Humanized AI text helps email marketing feel more natural and engaging to readers. This shift in how messages are written encourages better interaction and creates a more welcoming experience for anyone receiving them.
The Best Mass Email Sending Tools – As Rated By Our Experts
Email marketing remains one of the most effective channels for reaching customers, with businesses generating an average return of $42 for every dollar invested. We tested five leading mass email sending platforms over six weeks, evaluating their delivery rates, automation capabilities, template quality, and ease of use across different business scenarios.
Adobe focuses on new Email Designer in May 2025 Marketo Engage updates
Here's what's new for Adobe Marketo Engage users from the May 2025 updates.
Good Email Open Rate: Key Things To Know
Email open rate refers to the percentage of people who open an email after it has been sent. Tracking this metric helps you evaluate the effectiveness of your email marketing campaigns, see how many people are engaging with your emails, and identify opportunities.
Why your emails still miss the inbox even if you’re ‘in compliance’
Think meeting authentication requirements is enough? Here’s what most senders miss and how to fix it to boost deliverability and engagement.
Gen Z is forcing a rebuild of the martech stack in higher ed and beyond
Forget polished brochures — Gen Z wants TikToks and texts. Here’s how to rebuild your martech stack for them.
HubSpot announces deep research connector to ChatGPT
HubSpot is putting doctorate-level research into its CRM with a connector to ChatGPT.
Industry Voices , Luxury Automakers Leverage AI-Powered Marketing
One of the most significant advantages of AI-driven marketing is its ability to create hyper-personalized customer journeys. Predictive analytics plays a central role in this transformation.
Google shares 8 ways to be successful with AI Search experiences
Google says AI Overviews drive better clicks, but offers little new guidance – even as AI Mode threatens to further shrink organic traffic.
Google finally launches NotebookLM mobile app at I/O: hands-on, first impressions
Among the numerous announcements search giant Google made this week during the 2025 edition of its annual I/O developer conference (short for “input/output”), one of the most notable for enterprise leaders is that it is finally bringing its hit conversational AI application Notebook LM, previously available only on the web, to the Google Play and Apple App Stores.