Google Ads links web + app campaigns with new features
New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform performance.
Digital Marketing Software Market: Enabling Smarter Campaigns, Driving Customer Engagement, and Powering Data-Driven Growth
The global Digital Marketing Software market is expected to experience significant expansion, with its value projected to increase from USD 92.2 billion in 2025 to USD 305.9 billion by 2035, reflecting a CAGR of 14.2%. This rapid market growth is being driven by the rising demand for efficient and scalable marketing solutions across diverse industry verticals.
Winter 2026 Salesforce release will be heavy on Agentforce for marketers
Juggling tools and data is slowing marketers down. Salesforce is sprinkling Agentforce across its apps to help.
How AI ‘digital minds’ startup Delphi stopped drowning in user data and scaled up with Pinecone
Each Delphi can draw from any number of books, social feeds, or course materials to respond in context, making each interaction feel like a direct conversation. Creators, coaches, artists and experts were already using them to share insights and engage audiences.
LinkedIn Alerts You When Posts Drive Profile Views & Followers
LinkedIn notifications now alert you when posts drive profile views & followers. Learn how these real-time analytics can help.
Boutique marketing woes: Email sounds hard, but it doesn’t have to be
Email is an incredibly effective channel that hoteliers can use to engage guests, helping them bypass an OTA and book direct
Four AI Action Plans to Supercharge Your Marketing Team’s Impact
Four areas in particular can reap rewards from the application of AI: sifting customer feedback for hidden insights; uplevelling your team’s industry knowledge and expertise; driving more creative output; and improving communications with the C-suite.
Snap’s new app ad formats aim to lower cost per acquisitions, drive reach
Snap’s new app ad formats aim to lower CPAs, drive reach
How generative engines define and rank trustworthy content
From training data to citation frequency, learn how generative AI systems assess credibility and decide which sources to surface first.
The Behavioral Data You Need To Improve Your Users’ Search Journey
Behavioral data helps us understand what drives users to a search, where they carry it out, and what points of friction might be blocking conversion.
How to optimize B2B SaaS user journeys with GA4
See how GA4 funnels reveal where SaaS users drop off — and how to fix friction points to improve conversions, onboarding and revenue growth.
How Artificial Intelligence is Transforming Marketing and SEO.
Artificial intelligence (AI) has rapidly become a cornerstone of modern marketing and search engine optimization (SEO).
Wix Integrates AI to Streamline Email Marketing for Small Businesses
Wix.com has integrated AI into its email marketing editor, enabling users to generate customized subject lines, body text, and calls to action from simple prompts, streamlining content creation for small businesses. This enhances accessibility, supports multilingual emails, and positions Wix competitively, though it emphasizes human oversight to avoid generic outputs.
Google's NotebookLM now lets you customize your AI podcasts in tone and length
The viral tool's newest feature converts your information into more digestible podcasts, a productivity game-changer.
The next era of Account based marketing is strategy-led and AI-enabled
Today’s ABM playbook calls for collaborative execution and contextual engagement that scale impact across the revenue engine.
Google’s Gemini AI can now process and talk about audio files
Hey Gemini, give me a one-page summary of this two-hour lecture. Thanks!
Unlocking brand potential with next-generation domain names
Many businesses cling to the familiarity and effectiveness of traditional domain names. After all, legacy domains have enabled marketers for decades to build recognition and trust with customers, offering a reliable way to convey what a brand is all about.
Top Email Marketing Strategies for E-commerce in 2025
Email marketing remains vital for e-commerce in 2025, adapting to stricter rules with precision, personalization, and segmentation to drive engagement and conversions. Experts emphasize compelling subject lines, automation, urgency, A/B testing, AI tools, and value-driven loyalty programs. These strategies foster enduring customer relationships and boost sales.
How to keep emails from getting lost in the holiday inbox surge
How to keep emails from getting lost in the holiday inbox surge
From SEO to SXO: How Search Experience Optimization Is Transforming Digital Marketing
Through its search engine, consideration is given whether sites actually are enjoyed by people. Such a change has spawned an emerging methodology that refers to Search Experience Optimization (SXO).