Samsung Ads bows ad solution to turn CTV viewers into mobile gamers
While currently dedicated to gaming brands, the Mobile Conversion product will eventually expand to verticals including travel, QSR and retail.
PPC budget planning: Aligning business goals, ad spend and performance
Align your PPC budget with business goals using top-down targets, bottom-up forecasts, and actionable performance data.
Google rolls out 1st Order Promotions for Shopping Ads
Google's new 1st Order Promotions for Shopping ads let merchants automatically offer exclusive discounts.
zip debuts 50 AI agents to kill procurement inefficiencies—OpenAI is already on board
zip, the $2.2 billion procurement platform startup, unveiled a suite of 50 specialized artificial intelligence agents on Tuesday designed to automate the tedious manual work that plagues enterprise purchasing departments worldwide. This marks what industry analysts call the most significant advancement in procurement technology in decades.
Why campaign-specific goals matter in Google Ads
Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and improved ROI.
Google Performance Max: Everything You Need To Know
Performance Max has come a long way. Learn how recent updates offer more transparency, reporting, and control to help shape smarter campaigns.
How to keep your SEO skills sharp in an AI-first world
As SEO and GEO converge, learn which traditional skills still apply, which ones need rethinking, and how to stay competitive in the AI era.
If it tells the right story, brand fuels demand
Why and how to build a brand that's true to your company and resonates with customers.
From prompt chaos to clarity: How to build a robust AI orchestration layer
AI Orchestration
Threads adds new dedicated feed for fediverse content
Users can now search for federated accounts from within the Meta service.
Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions?
Traffic’s flowing, but sales aren’t? Kevin Gibbons discusses effective strategies for turning more visitors into customers. /p>
How to align your SEO strategy with the stages of buyer intent
Avoid one of performance marketing’s biggest mistakes: misaligned CTAs. Align SEO and content with user intent at every stage of the funnel.
A beginner’s guide to B2B content marketing that drives conversions
Learn how to build a B2B content marketing strategy that drives demand, aligns teams, and delivers ROI. A complete guide for enterprise marketers.
Google Marketing Advisor, an AI sidekick for advertisers, coming soon to Chrome
Google’s Marketing Advisor is an AI-powered Chrome assistant that helps you manage campaigns and uncover growth opportunities.
Use AI marketing tools to automate and scale your strategy
Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.
Ask An SEO: Balancing Content That Converts With Content That Builds Brand Authority
Building authority and driving conversions don’t have to be separate goals. Here’s how to meet your audience where it matters and still drive results.
Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well
When done right, PPC audits reveal missed opportunities, challenge stale strategies, and ensure your budget supports the campaigns that deserve it.
Gen Z is forcing a rebuild of the martech stack in higher ed and beyond
Forget polished brochures — Gen Z wants TikToks and texts. Here’s how to rebuild your martech stack for them.