#Google related marketing articles

Why I just added Gemini 2.5 Pro to the very short list of AI tools I pay for

I refuse to pay for most AI tools but a new one just made the cut - here's why I'm stunned.

3 SEO priorities to win organic traffic in 2025

With AI interfaces eating search real estate, learn where organic clicks are still happening and how to get them before the window narrows.

Google Ad spend continues to outpace traffic volume: Report

Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, Tinuiti reports.

BigQuery is 5x bigger than Snowflake and Databricks: What Google is doing to make it even better

Among the new capabilities is BigQuery Unified Governance, which helps organizations discover, understand and trust their data assets. The governance tools help address key barriers to AI adoption by ensuring data quality, accessibility and trustworthiness.

NVIDIA announcements, news and more, from GTC 2025

The AI revolution is accelerating driven by billion-parameter reasoning models needed to develop agentic and physical AI.

ChatGPT search has 41 million average monthly users in EU

While ChatGPT Search grew from 11.2 million to 41.3 million "recipients," it is still dwarfed by Google Search.

The complete guide to high-impact educational video content

Everything you need to know when creating and launching educational videos – strategy, tools, SEO, promotion, performance insights, and more.

From ‘catch up’ to ‘catch us’: How Google quietly took the lead in enterprise AI

Just a year ago, the narrative around Google and enterprise AI felt stuck. Despite inventing core technologies like the Transformer, the tech giant seemed perpetually on the back foot, overshadowed by OpenAI‘s viral success, Anthropic‘s coding prowess and Microsoft‘s aggressive enterprise push.

6 hidden Android features every user should know - and how they make life easier

Not all Android phone owners will use these lesser-known options every day. However, when you need them, you'll be glad to have them at your fingertips.

4 ways to connect your ads data to generative AI for smarter PPC

LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign.

Gemini AI coming to cars as Android Automotive update suggests it’s due soon

Google appears to be getting ready to sends its Gemini AI into cars through an Android Automotive update.

What’s next for Google Cloud databases? AI inside SQL and more

Over the past year, all Google Cloud databases have added some form of vector support, enabling AI use cases. At Google Cloud Next, multiple databases are being updated, including Firestore, which is getting MongoDB compatibility. Google Bigtable is getting support for materialized views and support for Oracle Database in Google Cloud is also expanding.

Nvidia dominates in gen AI benchmarks, clobbering 2 rival AI chips

A new version of the MLPerf tests simulates how fast a chatbot might respond to prompts.

Google Ads Display Keywords: Everything you need to know

Learn how Google Ads display keywords function as both content and audience targeting,

Email is making a comeback in marketers' playbooks - how Mailchimp plans to lead it

As marketing budgets tighten and customer attention fragments, one of the oldest digital channels is staging a quiet comeback. Email marketing, long considered the workhorse of digital communication, is now being re-evaluated as a powerful and underutilised channel - and Mailchimp is betting big on Australia as it scales up operations to capture that opportunity.

Microsoft just launched powerful AI ‘agents’ that could completely transform your workday — and challenge Google’s workplace dominance

Microsoft announced today a major expansion of its artificial intelligence tools with the “Microsoft 365 Copilot Wave 2 Spring release,” introducing new AI “agents” designed to function as digital colleagues that can perform complex workplace tasks through deep reasoning capabilities.

Video Previews come to Google Business Profile verification

This will let you review your video verification video before you submit it.

Instagram takes a page from Spotify’s book to launch Blend for Reels

Watching a variety of Instagram Reels has never been easier than in a special group chat with friends. Instagram has launched Blend, a new feature that allows you to create custom Reels feeds for you and anyone you invite into a DM group.

10 most used gen AI tools in the enterprise

From AI chatbots and virtual assistants, to audio and video generators, these are the frontrunner gen AI tools in use today.

Claude just gained superpowers: Anthropic’s AI can now search your entire Google Workspace without you

The new Research capability enables Claude to independently conduct multiple searches that build upon each other while determining what to investigate next. Simultaneously, the Google Workspace integration connects Claude to users’ emails, calendars, and documents, eliminating the need for manual uploads.

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