Apple boosts MLS Season Pass with expanded content, programming
Android users can now download the Apple TV app from the Google Play app store and subscribe to MLS Season Pass using their Google Play account.
How the Rise of Streaming is Democratizing TV Advertising
As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad channel in the U.S., accounting for one in every 10 dollars spent on digital advertising, according to Emarketer. In fact, U.S. brands alone spent more than $28 billion on CTV advertising last year, making up one-third of the total amount of money spent on TV advertising as a whole.
Google AI Overviews now showing on more Google Lens results
Plus, Google iOS app now can search the screen you are reading.
How to start in Digital Marketing? A guide for 2025
Digital marketing has become the foundation of modern business strategy, and it’s only gaining momentum as we enter 2025. With the constant evolution of online platforms, from social media to search engine optimization (SEO), companies are increasingly focusing on digital channels to engage their target audience and drive business growth.
If Amazon doesn't sell the product, you may soon be taken to another site
When a shopper clicks on a product available only on a brand's site, they'll be notified that they're about to leave Amazon. It looks like Google Shopping has some competition.
Google Lens Update Lets You 'Search Your Screen' on iPhones
The feature appears to be a limited version of Android's Circle to Search, contained within a few apps. Will it convince some Apple lovers to jump ship, or at least ditch Safari?
Beyond the hype: 4 use cases that show what’s actually working with gen AI
The early part of 2024 was disappointing when it comes to ROI, says Traci Gusher, data and analytics leader at EY Americas. “But now we’re actually starting to see real benefits,” she says. “Some of the best use cases I’ve seen have been in marketing, and that’s just one area.” According to experts and other survey findings, in addition to sales and marketing, other top use cases include productivity, software development, customer service.
Replit and Anthropic’s AI just helped Zillow build production software—without a single engineer
Replit has transformed non-technical employees at Zillow into software developers. The real estate giant now routes over 100,000 home shoppers to agents using applications built by team members who had never written code before.
Top Three Most Important Aspects of Digital Marketing
Dan Purvis, Founder, and Director at Comms Axis Ltd. outlines what matters most in digital marketing: SEO, marketing automation and content
5 underrated tools to boost your B2B PPC performance in 2025
These tools will help you track smarter, outsmart competitors, and make sense of multi-channel chaos in 2025.
4 ways to optimize Performance Max campaigns
Maximize your Performance Max campaigns with Adthena’s insights to gain full visibility, cut wasted spend, and boost ROI.
Gemini Advanced can now recall your past conversations to inform its responses
The feature is rolling out first in English before becoming available in other languages.
Sociable: Reddit posts solid Q4 revenue growth
Revenue grew 71% year over year, mostly driven by expansion of the platform’s ad business.
5 Ways to Improve Your Digital Marketing Strategy in 2025
The world of digital marketing is a continually evolving landscape, and if you want to stay ahead of the game then you’ll need to use 2025 to leverage new strategies.
9 essential geotargeting tactics for Google Ads
Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.
Google Lens just got an upgrade on your iPhone. Here’s how it works
New features coming into focus
Google image AI model can now generate humans for ads
Google's latest advertising update introduces AI-powered human image generation through Imagen 3 technology, with specific demographic features.
Why SEO Is So Important in Digital Marketing in 2025
It optimises your website so that its ranking is improved on search engine result pages, also known as SERPs. SEO is therefore incredibly important for all your digital marketing endeavours.
Instagram and TikTok outrank Google for Gen Z shoppers: Survey
Although younger searchers prefer social platforms, Google is still king among millennials, gen X, and boomers.