#Influencers related marketing articles

Global Hospitality Marketing Takes a New Leap Forward with New Insights in Hospitality Digital Marketing Essentials 7th Edition

The Hospitality Sales and Marketing Association International (HSMAI) has recently unveiled the 7th Edition of its Hospitality Digital Marketing Essentials, a comprehensive study guide for those pursuing the Certified Hospitality Digital Marketer (CHDM) certification. This update comes as the digital landscape in hospitality continues to evolve rapidly, and the need for professionals who can adapt to these changes has never been greater. The 7th Edition is a crucial tool for those seeking to enhance their digital marketing knowledge or prepare for the CHDM certification, which is recognized globally as the standard for hospitality digital marketers.

Lead gen PPC: How to optimize for conversions and drive results

Build a smart plan for improving PPC conversion rates – from ad copy and bidding to landing pages and CRM integration.

LinkedIn’s new playbook taps creators as the future of B2B marketing

LinkedIn’s new guide reveals how B2B creator content is reshaping the buyer journey and why you need to act now to stay relevant and trusted.

Google expands ads in AI Overviews, AI Mode to desktop

Google's expansion of Search and Shopping ads opens new opportunities for businesses to reach users during early, discovery moments.

Why Google reviews will power up your local SEO in 2025

Photo-rich, specific reviews help your business rank higher in local search. Here's how to build a smarter Google review strategy.

Email Marketing: Is It Still the Influence Young Adults on Purchase Decision

This study has been undertaken to understand customer’s perception towards email marketing. The main aim of this research is to identify customer’s opinion in advertisement on email, how it’s useful for the customers, how much the customers believe theadvertisers, have they brought products based on the advertisement in email.

What’s Amazon Live Streaming?

Amazon seems fixated on giving certain areas of its site a social media feel. The e-commerce platform also wants to capitalize on influencer marketing, which is huge today. Amazon Live helps it accomplish both of those goals simultaneously.

How smarter campaign modeling and automation drive real marketing ROI

Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign.

Mid-2025 Outlook: Koffeetech Communications Highlights Digital Shifts In Real Estate Marketing

Koffeetech Communications, a pioneer in digital marketing solutions, presents compelling predictions for the real estate industry’s digital marketing landscape as we look ahead to 2025. Backed by data and industry insights, these forecasts outline key areas for realtors to concentrate on to thrive in a rapidly evolving market.

Google Ads expands Search Themes limit in Performance Max

Google has expanded the Search themes limit in PMax campaigns to 50, giving advertisers greater control over campaign targeting while maintaining automation.

Brand trust is the most valuable asset your company owns

YBrand trust is the most valuable asset your company owns

Healthcare Digital Marketing Market Forecast 2025-2032: Global Size, Share, and Leading Players Revealed

The healthcare digital marketing market is estimated to be valued at USD 3.21 Billion in 2025 and is expected to reach USD 16.82 Billion by 2032, growing at a compound annual growth rate (CAGR) of 26.7% from 2025 to 2032.

Gen Z is forcing a rebuild of the martech stack in higher ed and beyond

Forget polished brochures — Gen Z wants TikToks and texts. Here’s how to rebuild your martech stack for them.

How To Write Better Ad Copy When Google Ads Uses AI-Assisted Features

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand.

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