Lead gen PPC: How to optimize for conversions and drive results
Build a smart plan for improving PPC conversion rates – from ad copy and bidding to landing pages and CRM integration.
Workday unveils new AI tools and agents for developers - here's how to access
The software company is repositioning itself as 'the AI platform for managing people, money, and agents.
Full-stack marketers need support at the organizational and technological levels
A new report finds full-stack marketers need more help from tools and leadership.
WordPress Finally Takes Steps To Integrate AI
WordPress has announced the formation of an AI Team, marking a shift after years of lagging behind in AI adoption
What is AI SEO? How artificial intelligence is changing search optimization
Digital marketing has a new force: AI SEO. As search engines become increasingly sophisticated and AI tools become mainstream, understanding how artificial intelligence has transformed search optimization is now essential for success. This guide explores exactly how AI is reshaping SEO and provides actionable strategies to stay ahead of the curve.
ChatGPT vs. Gemini: I've Tested Both, and One Is Definitely Better
I've tested and reviewed both chatbots and am here to compare them across a number of key categories to help you determine which is best for your AI needs.
The 10 Apple Watch features that convinced me to switch to the wearable full-time
The Apple Watch is officially 10 years old. These features left the biggest mark throughout the years.
From Video Action to Demand Gen: What’s new in YouTube Ads and how to win
The newest innovation to YouTube advertising is fixing problems that have plagued video campaigns for years.
Salesforce unveils major Slack integration
Specialized Slack channels will let users stay up to date on structured and unstructured CRM data and keep teams aligned.
Pegasystems unveils agentic coordination solution
At Pegaworld, the company showcased AI-powered tools to simplify how enterprises automate work, build applications and upgrade outdated systems.
The Best Mass Email Sending Tools – As Rated By Our Experts
Email marketing remains one of the most effective channels for reaching customers, with businesses generating an average return of $42 for every dollar invested. We tested five leading mass email sending platforms over six weeks, evaluating their delivery rates, automation capabilities, template quality, and ease of use across different business scenarios.
Amazon bolsters ad business with InfoSum, Magnite partnerships
The tie-ups put the spotlight on CTV and first-party data as the e-commerce giant’s advertising offering grows at a faster pace than rivals.
Google Marketing Advisor, an AI sidekick for advertisers, coming soon to Chrome
Google’s Marketing Advisor is an AI-powered Chrome assistant that helps you manage campaigns and uncover growth opportunities.
Google's Gemini Is Coming to Cars: This Automaker Is the First to Sign Up
As you drive your Volvo to work or book club, Gemini can craft text messages, give you the news, or show EV chargers.
Adopting agentic AI? Build AI fluency, redesign workflows, don’t neglect supervision
The work ecosystem as we know it is about to change, with agents — the “next frontier of generative AI” — set to augment human decision-making for good. At the beginning of the year, the BCG AI Radar global survey said two-thirds of companies are already exploring AI agents.
How To Choose a Bulk Email Service + 8 Great Options
A great bulk email service should help you segment your audience, create eye-catching designs, and stay compliant with national and international laws.
Gen Z is forcing a rebuild of the martech stack in higher ed and beyond
Forget polished brochures — Gen Z wants TikToks and texts. Here’s how to rebuild your martech stack for them.
Industry Voices , Luxury Automakers Leverage AI-Powered Marketing
One of the most significant advantages of AI-driven marketing is its ability to create hyper-personalized customer journeys. Predictive analytics plays a central role in this transformation.
Adobe expands its suite of AI agents with Product Support and Data Insights agents
Adobe’s human-centered approach to AI is becoming a reality as new agents roll out.
How Snowflake's new tools turn business analysts into AI developers
Integrating AI output with SQL and providing observability of large language models are ways to put more data analysts in control, according to the data warehousing giant.