#IntegratedMarketing related marketing articles

Microsoft rolls out GPT-5 across its Copilot suite - here's where you'll find it

GPT-5 is here, and Microsoft is integrating it into everything from chatbots to developer tools. Here's what's new, what works, and what to expect.

Your Apple CarPlay is getting a big upgrade: 3 features I'm using on iOS 26 right now

Apple's iOS 26 introduces major CarPlay upgrades that hint at where in-car tech is headed. Here's a quick breakdown.

It’s Qwen’s summer: new open source Qwen3-235B-A22B-Thinking-2507 tops OpenAI, Gemini reasoning models on key benchmarks

If the AI industry had an equivalent to the recording industry’s “song of the summer” — a hit that catches on in the warmer months here in the Northern Hemisphere and is heard playing everywhere — the clear honoree for that title would go to Alibaba’s Qwen Team.

5 key questions your developers should be asking about MCP

The Model Context Protocol (MCP) has become one of the most talked-about developments in AI integration since its introduction by Anthropic in late 2024. If you’re tuned into the AI space at all, you’ve likely been inundated with developer “hot takes” on the topic. Some think it’s the best thing ever; others are quick to point out its shortcomings. In reality, there’s some truth to both.

Samsung Ads bows ad solution to turn CTV viewers into mobile gamers

While currently dedicated to gaming brands, the Mobile Conversion product will eventually expand to verticals including travel, QSR and retail.

5 B2B content types AI search engines love

From comparison pages to use case hubs, see which content types are driving AI search visibility and how to optimize them for LLM discovery.

Operationalizing generative AI for marketing impact

Turn AI adoption into a strategic marketing advantage with streamlined workflows, connected systems, clear roles and measurable results.

Agentic AI is about to transform the martech stack — and the way marketers work

AI agents handling complex tasks independently are changing how marketing gets done. The key is integrating systems and data so they can act effectively.

18 Top Digital Marketing Tools in 2025 Based on Category

From social media management tools to SEO and email aides, there are plenty of options to improve your digital marketing.

5 practical strategies for better collaboration between marketing and IT

Marketing and IT don’t always speak the same language. That disconnect delays projects and kills innovation. These five tactics change the game.

AI Powers Digital Marketing Attribution for Scalable Growth

Digital marketing's attribution is shifting from an opaque black box to a growth engine via AI, multi-touch models, and data integration. Overcoming challenges like privacy and silos, savvy firms use analytics for precise ROI and personalization. This evolution fosters proactive strategies, unlocking scalable success in a data-driven era.

Microsoft's new update makes your taskbar a productivity hub - here's how

Three new 'companion' taskbar apps are coming to your work computer.

What is Copilot? Everything you need to know about Microsoft’s AI chatbot

Whether you’re an enthusiast or just someone who wants to know more about AI, we’ve put together this comprehensive guide which covers everything you need to know about Copilot from how much the AI costs down to what’s coming next.

Travel Agents’ 2025 Strategies: AI, Sustainability, and Digital Marketing

Travel agents in 2025 are adopting AI for personalized itineraries and chatbots, emphasizing sustainability through eco-partnerships and storytelling, leveraging social media influencers, retargeting ads, and experiential events. By measuring ROI and adapting data-driven tactics, they enhance customer satisfaction and boost conversions. These innovative strategies ensure thriving amid digital competition.

Travel Agents’ 2025 Strategies: AI, Sustainability, and Digital Marketing

Travel agents in 2025 are adopting AI for personalized itineraries and chatbots, emphasizing sustainability through eco-partnerships and storytelling, leveraging social media influencers, retargeting ads, and experiential events. By measuring ROI and adapting data-driven tactics, they enhance customer satisfaction and boost conversions. These innovative strategies ensure thriving amid digital competition.

Landing Page Builders Market: Empowering Digital Marketing, Driving Conversions, and Simplifying Website Creation

The global landing page builders market is projected to grow significantly over the next decade. Valued at USD 715.5 million in 2025, the market is forecast to reach approximately USD 2.72 billion by 2035. This represents a robust compound annual growth rate (CAGR) of 14.3% during the forecast period.

July 2025 Digital Marketing Trends: AI, SEO Shifts, and Privacy Focus

July 2025 saw rapid digital marketing shifts, with AI boosting high-traffic content visibility, Apple's screenshot indexing enhancing visual SEO, and Cloudflare's AI crawler blocks emphasizing privacy. Stricter ad policies and multi-platform trends demand adaptability. Marketers must prioritize ethical AI integration and quality content to stay competitive.

What's on Your Wrist? Our Readers' Top Wearable Picks for 2025 Revealed

In our latest Readers' Choice survey, our audience weighs in on the best wearable tech for health, fitness, and everyday life. Find out which brands receive your highest (and lowest) ratings.

5 ways to successfully integrate AI agents into your workplace

Your next colleague might be an AI agent. Here's how to turn it into a trusted member of your team.

You can use Claude AI's mobile app to draft emails, texts, and calendar events now - here's how

Claude's iOS and Android app will generate the templates for you, but you'll need to take additional steps to send or create them.

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