Samsung Ads bows ad solution to turn CTV viewers into mobile gamers
While currently dedicated to gaming brands, the Mobile Conversion product will eventually expand to verticals including travel, QSR and retail.
Employee AI agent adoption: Maximizing gains while navigating challenges
While agentic AI definitely marks a turning point in human-computer interaction, moving from tool use to collaboration, the next step is integrating these agents and actually deriving value. At VentureBeat’s Transform 2025, Matthew Kropp, managing director and senior partner at BCG, offered a game plan for workflow evolution, employee adoption, and organizational change.
As AI use expands, platforms like Brain Max seek to simplify cross-app integration
As more companies choose to bring generative AI tools into their workflows, the number of AI applications they need to connect to their stack increases. An emerging trend brings more visibility into all these applications in one place, allowing enterprises to query, search, and monitor their data and AI applications without needing to open additional windows.
Unlocking organic shopping: 8 insights from Google’s free listings
Ranking within Google’s organic shopping results comes with its challenges. These insights will fast-track your free listings knowledge.
The Export You Didn’t Expect: Why Digital Marketing Is Brisbane’s Global Growth Engine
Just ask those working with the best marketing agency Brisbane is known for. They’re not just helping clients sell more—they’re helping them sell everywhere.
20 Effective ChatGPT Prompts for Email Marketing
Using ChatGPT prompts for email marketing can transform how you create content, making the process faster.
Slack's big AI upgrade is here - here's who can try the new features
New and exciting features are coming, for both free and paid plans.
5 High-Impact Ways To Integrate Traditional & Digital Marketing For A Personalized Buyer Experience
Incorporating digital and emerging technologies into traditional marketing creates fresh, effective ways to resonate with B2B.
MacOS email clients that might work better for you than Apple Mail
I'm always on the lookout for a better email app than what Apple offers, and one of these four could very well be the one.
From prompt chaos to clarity: How to build a robust AI orchestration layer
AI Orchestration
Influencer Intelligence: Navigating the Next Era of Digital Marketing
Influencer Intelligence
How might consumers use AI agents to help with product research and shopping?
Shopping means comparing tabs and reading endless reviews. But AI agents could guide every step in real time. Are we on the verge of a smarter way to shop?
How agentic AI is transforming the very foundations of business strategy
PwC's AI chief explains how forward-thinking leaders are preparing their people and processes for this unprecedented transformation.
Email Marketing Market Projected to Surpass USD 45 Billion at 2.15% CAGR by 2035
Email Marketing Market Overview:
5 ways to be great AI agent manager, according to business leaders
The agents are coming. Here's how to ensure these emerging technologies are effective workplace partners.
5 reasons why I still prefer Perplexity over every other AI chatbot
Do you value reliable, in-depth answers to your research queries? Perplexity's my pick over ChatGPT or Copilot every time. Here's why.
AWS doubles down on infrastructure as strategy in the AI race with SageMaker upgrades
AWS seeks to extend its market position with updates to SageMaker, its machine learning and AI model training and inference platform, adding new observability capabilities, connected coding environments and GPU cluster performance management.
Klaviyo vs. Mailchimp: Comparing Email Marketing Software
Discover the pros and cons of Klaviyo and Mailchimp for ecommerce business owners. Compare price, customer service, automation, and other tools.
5 Amazon Ads features you’re not using — but should be
Missed these Amazon Ads features? Catch up on Attribution, Prime Video and more ways to drive better, data-backed.
Google Ads adds Zoho CRM integration for customer match and offline conversions
Google Ads now supports direct integration with Zoho CRM, enabling streamlined access to first-party data for improved targeting, attribution, and lead conversion tracking.