#IntegratedMarketing related marketing articles

New fully open source vision encoder OpenVision arrives to improve on OpenAI’s Clip, Google’s SigLIP

The University of California, Santa Cruz has announced the release of OpenVision, a family of vision encoders that aim to provide a new alternative to models including OpenAI’s four-year-old CLIP and last year’s Google’s SigLIP.

Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors

Scaling PPC campaigns across dozens of small and medium business (SMB) clients isn’t always easy for agencies. It’s resource-heavy, often siloed, and can lead to inconsistent performance across different sectors.

StackAdapt Launches Integrated Email and Data Hub, Bridging Martech and Programmatic Advertising Under One Platform

Exclusive early access to email and data capabilities now available through one unified platform

10 insights for marketing and MOps leaders from the State of Martech 2025 report

There are now 15,384 tools in the martech universe, but the bigger news is how these tools impact marketing organizations.

How Model Context Protocol is shaping the future of AI and search marketing

MCP transforms AI from static responders to active agents, reshaping SEO, brand visibility, and how LLMs connect content.

Twilio unveils new features for customer data platform

Improvements include better data orchestration, a fully redesigned customer journey function, an AI agent creator and enhanced compliance tools.

Podcasts: The New Frontier in Digital Marketing

"Podcasts allow brands to reach audiences in a way that is both intimate and expansive," says Zvi Zidon, CEO of 360 Nexus Marketing. "They offer a platform for storytelling that is unmatched in its ability to build trust and foster a loyal community."

How to choose the right marketing AI tools for real business impact

GenAI success depends on strategic use, smart investments and strong governance—not just experimentation.

Searches on Safari dipped for the first time in 22 years, Apple’s Eddy Cue admits, and it’s because more people are using AI instead of Google

There may be a big change coming to iPhone search features as users know them. Apple senior vice president of services Eddy Cue said in a testimony the company is considering revamping Safari’s search feature to incorporate more AI features. For the first time in 22 years, Apple saw a decrease in Safari search volumes, with Cue blaming an increase in AI searches.

Why smart businesses use AI to offload tasks and supercharge their teams

HR chiefs are boosting productivity by rolling out AI agents to handle the grunt work ('cognitive download'), but they're simultaneously leveling up skills ('cognitive upgrade').

Figma’s new tools create a design-to-deployment ecosystem

Features for marketing and brand teams position Figma as a direct competitor to Canva, Adobe, WordPress and Wix.

Mistral comes out swinging for enterprise AI customers with new Le Chat Enterprise, Medium 3 model

French AI startup Mistral has raised boatloads of private funding but has yet to crack the top AI usage charts globally, especially when it comes to enterprise and developer adoption.

The Best Email Marketing Services and Survey Software of 2025

To generate the greatest returns from email marketing, you need to build a list of recipients and then create and send eye-catching, personalized messages that keeps your audience engaged.

AI agent deployments will grow 327% during the next two years. Here's what to do now

HR chiefs recognize the transformative power of agents. Organizations must focus on strategy, skills, and teamwork to create successful hybrid.

The Best Email Marketing Tools and Software for Businesses in 2025

With 2025 just around the corner, many businesses want tools for much more than just the basics of email. They expect platforms that offer analytics, automation, and personalization in order to capture the attention of their audiences. Here are some of the leading email marketing tools to keep you ahead of the game in 2025 — discover how you can benefit from the best tools in the email marketing space.

OpenAI just fixed ChatGPT’s most annoying business problem: meet the PDF export that changes everything

OpenAI launched a new PDF export capability for its Deep Research feature today, enabling users to download comprehensive research reports with fully preserved formatting, tables, images, and clickable citations. The seemingly modest update reveals the company’s intensifying focus on enterprise customers as competition in the AI research assistant market accelerates.

3 things I want to see from the new Apple Health at WWDC 2025

Here are three key areas Apple can improve in a redesigned Apple Health.

Inside Disney’s ad playbook as streaming becomes ‘core growth platform’

Brands including Lysol, Amex and Poppi are taking advantage of the media giant’s increasingly integrated advertising offerings.

Google launches a Gemini app for iPad

With Google I/O 2025 right around the corner, it's a safe bet that we'll be hearing about more features and integrations for the AI assistant later this month.

How IBM's new AI solutions ease deployment and integration for your business

IBM unveils a suite of enterprise-ready agents, data integration tools, and much more.

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