AI-Powered Search: Adapting Your SEO Strategy
Win visibility by focusing on relevance, brand authority, and meeting users on platforms like YouTube, Reddit, and Google AI Overviews.
Google briefs brands on AI Mode ads ahead of Q4 rollout
Google is bringing ads into its conversational AI search experience, reshaping how brands target consumers.
Black Friday PPC strategy: Your competitive intelligence playbook
How leading retailers use competitive intelligence to navigate AI overviews, optimize shopping ads, and win market share.
44 best ChatGPT prompts for SEO
Discover powerful SEO prompts for ChatGPT. Optimize content, keywords, audits, and more with ready-to-use prompts built for SEO pros in 2025.
How understanding users’ intent redefines context in digital advertising
The new era of ad targeting will involve understanding content context and user intent, rather than assumptions based on keywords and demographics.
Programmatic SEO: Scale content, rankings & traffic fast
Unlock massive growth with programmatic SEO. Learn how to automate content at scale, target long-tail keywords, and dominate SERPs with smart systems.
What Google’s AI Mode means for your B2B paid search strategy
The old keyword-based approach is breaking down. Shift your B2B PPC approach to match Google’s AI-first direction – without overspending.
SEO vs. GEO: What’s different? What’s the same?
Learn how SEO and GEO strategies differ – and how combining both can boost your visibility across search engines and AI-driven platforms.
Your brand in the age of generative search: How to show up and be cited
In the age of AI search, visibility depends on citations, not just rankings. Here's how to make your brand trusted, structured, and seen.
8 must-have SEO tools every marketer should use in 2025
Stay ahead of the curve with tools that simplify SEO, help improve visibility, and adapt to the AI search landscape.
The rise of GEO: How AI search is changing digital marketing
When 58% of Google searches end without a click, marketers must quickly understand Generative Engine Optimization before their business disappears from consumers' radar.
Microsoft's new update makes your taskbar a productivity hub - here's how
Three new 'companion' taskbar apps are coming to your work computer.
Long-form content is still very much alive, and here’s how to do it
Learn what qualifies as long-form content and what it takes to rank—structure, depth, search intent, and E-E-A-T. Make your content go the distance.
Google Ads API adds new targeting options in Performance Max
You can now fine-tune Performance Max campaigns with long-awaited controls over devices, keywords, and age targeting.
Apple is eyeing a ChatGPT-like search, but it must focus beyond Siri
Siri needs an AI overhaul, but Apple must really focus on Safari to reap the benefits.
Google Web Guide: How It’s Reshaping The SERP And What It Means For Your SEO Strategy
Web Guide shifts search from links to meaning. Here's how publishers can adapt to AI-organized SERPs and semantic clustering.
YouTube for SEO: Boost rankings with video content
Learn how to use YouTube to improve SEO, drive traffic, and earn SERP features. Explore advanced video strategies for search visibility and authority.
What's on Your Wrist? Our Readers' Top Wearable Picks for 2025 Revealed
In our latest Readers' Choice survey, our audience weighs in on the best wearable tech for health, fitness, and everyday life. Find out which brands receive your highest (and lowest) ratings.
Topical authority: How to become the go-to resource on your topic
Want to outrank competitors? Learn how to build topical authority, earn trust with Google, and become the go-to source in your niche—fast.
B2B SEO strategy: How to drive qualified organic leads
Learn how to build a high-impact B2B SEO strategy that attracts decision-makers, boosts organic visibility, and drives pipeline growth at every stage.