Six Digital Marketing Trends for 2025 Every Small Business Should Know
Entering 2024, the marketing world was abuzz with concerns about AI and its potential to upend our industry. From fears of job displacement to the looming "cookie apocalypse," marketers scrambled to adapt. Now, as we approach 2025, it's clear: while technology is evolving, so are opportunities, says Syldrey Mombo, Digital Marketing Manager at 11th House Digital Marketing.
What is ChatGPT and why SEOs should care
See how ChatGPT helps SEOs save time, improve workflows, and tackle tasks like keyword research, content creation, and technical audits.
Programmatic SEO: An Introduction To Pages At Scale
Learn how programmatic SEO can help you efficiently create, optimize, and manage a large number of webpages to rank for diverse search queries.
Top Three Most Important Aspects of Digital Marketing
Dan Purvis, Founder, and Director at Comms Axis Ltd. outlines what matters most in digital marketing: SEO, marketing automation and content
How India’s SaaS brands can create, scale and supercharge global growth
Indian SaaS companies, which derive more than 70% of their sales from international markets, are expected to double revenues to $50 billion between 2025 and 2030. This growth will be driven by higher spending from companies worldwide on software that boosts productivity and cybersecurity.
The 7 Best PPC Keyword Tools to Elevate Your Ad Campaigns
PPC keyword tools help you generate new keyword ideas and provide insight into keyword cost per click (CPC), search volume, and competition level.
Google Ads plans major AI Push in 2025, reshaping search marketing
Google's VP of global search ads reveals that AI will drive a transformation of advertising in 2025 even more significant than the mobile revolution.
Google Video Campaigns and the Google TV Network
There is a new and exciting way for Google advertisers to use video campaigns to reach mass audiences on the Google TV network. In addition to using video campaigns to reach audiences on YouTube and Google Display partner websites and apps, they can now be implemented into Google TV’s advertising network, which can reach millions of viewers using Google smart TV and streaming devices. With Google’s vast collection of video streaming programs and ability to stream through thousands of different apps, video ad campaigns can be targeted to different audiences actively watching on the network.
4 ways to optimize Performance Max campaigns
Maximize your Performance Max campaigns with Adthena’s insights to gain full visibility, cut wasted spend, and boost ROI.
Top 5 Digital Marketing Jobs and How to Land Them
Digital marketing is one of the fastest-growing industries today, with companies relying on online platforms to reach their customers.
How to find your next PPC agency: 12 top tips
Most PPC agencies talk a good game – but can they prove it? Discover the critical questions to ask before signing a contract.
Why SEO Is So Important in Digital Marketing in 2025
It optimises your website so that its ranking is improved on search engine result pages, also known as SERPs. SEO is therefore incredibly important for all your digital marketing endeavours.
11 free Chrome extensions you need for SEO
Don’t rely solely on tools like Search Console or Screaming Frog. Diversify your toolset with these time-saving Chrome.