5 ways marketing operations can stop order-taking and start driving strategy
Stuck in execution mode? Marketing ops can be more than firefighting. Here’s how to reclaim time and drive strategy.
LinkedIn Alerts You When Posts Drive Profile Views & Followers
LinkedIn notifications now alert you when posts drive profile views & followers. Learn how these real-time analytics can help.
Making AI deep research work for strategic marketing tasks
For marketers buried in sources and short on time, deep research offers a faster path to clarity, synthesis and strategy.
Why B2B marketers should own 90% of the pipeline (don’t kill the messenger)
Let’s play a quick game of 2 Truths and a Lie:
Is Your Business Missing Out? The Importance of Digital Marketing Services
In today’s fast-moving world, more businesses are turning to online strategies to grow. Digital marketing is changing how companies connect with customers, making it a must-have tool. If you’re not investing in this area, your business could fall behind competitors who are. They are reaching more people, building stronger brands, and closing sales faster—all thanks to digital tools.
ChatGPT’s maker will give AI certificates and build its own LinkedIn
OpenAI Jobs Platform and OpenAI Certifications hope to shake up the AI talent market.
LinkedIn study reveals how B2B video ads can gain +129% engagement lift
LinkedIn shares how authentic storytelling, cultural cues, and expert voices boost B2B video ad performance and drive business impact.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with information on frequency capping for brand awareness campaigns.
Top Email Marketing Strategies for E-commerce in 2025
Email marketing remains vital for e-commerce in 2025, adapting to stricter rules with precision, personalization, and segmentation to drive engagement and conversions. Experts emphasize compelling subject lines, automation, urgency, A/B testing, AI tools, and value-driven loyalty programs. These strategies foster enduring customer relationships and boost sales.