#LinkedIn related marketing articles

Taking AI to the playground: LinkedIn combines LLMs, LangChain and Jupyter Notebooks to improve prompt engineering

For enterprises, figuring out the right prompt to get the best result from a generative AI model is not always an easy task. In some organizations, that has fallen to the newfound position of prompt engineer, but that’s not quite what has happened at LinkedIn.

What is ChatGPT and why SEOs should care

See how ChatGPT helps SEOs save time, improve workflows, and tackle tasks like keyword research, content creation, and technical audits.

LinkedIn gets its own suite of video tools as it grows video presence on platform

Whether you are a LinkedIn creator or a casual user, your experience is about to look a bit different..

Cohere just launched ‘North’, its biggest AI bet yet for privacy-focused enterprises

North combines large language models, search capabilities, and automation tools in a secure package that lets companies deploy AI while maintaining control over sensitive data. The platform operates in private cloud environments or on-premises installations, targeting regulated industries like finance and healthcare.

LinkedIn launches two tools to enhance marketing attribution

LinkedIn introduced two new features aimed at helping marketers optimize their campaigns and prove their impact: the Conversions API (CAPI) and the Revenue Attribution Report (RAR).

How to start a career in digital marketing

Some thoughts on what you can do if you are interested in a career in digital marketing.

Top 5 Digital Marketing Jobs and How to Land Them

Digital marketing is one of the fastest-growing industries today, with companies relying on online platforms to reach their customers.

AI roles take top 2 spots on LinkedIn's list of the 25 fastest-growing jobs in the US

Ready to pivot your career? Here are the most in demand AI roles, along with an AI-adjacent one, according to LinkedIn.

LinkedIn Report Reveals 5 Key Trends Reshaping B2B Marketing

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ROI-focused strategies.

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