Digital Marketing: 8 Major Changes From the Last 10 Years
Digital as a whole is probably the most rapidly-changing business sphere around, and marketing is no exception. To demonstrate this, let us transport you back in time, to the bygone age of 2015, when fidget spinners were at their peak, Facebook seemed unstoppable in the realm of social media, Siri and Alexa were still novelties, and “Doge” was only a Shiba Inu from a meme. Here are some of the biggest changes in digital marketing to have happened since then:
Persado Launches AI-Powered Dynamic Email for Financial Services Marketing
Persado Dynamic Email enables CRM teams and marketers to update, optimize, and personalize content without any additional setup, coding, or tedious results analysis. The solution uses AI, automation, and performance data to meet objectives, while adapting each customer experience for optimal engagement. The process to launch a campaign is fast and efficient
Anthropic’s Claude 3.7 Sonnet takes aim at OpenAI and DeepSeek in AI’s next big battle
The release, alongside the debut of Claude Code, a command-line AI coding agent, signals Anthropic’s aggressive push into the enterprise AI market — a push that could reshape how businesses build software and automate work.
4 ways to connect your ads data to generative AI for smarter PPC
LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign.
5 Ways AI Personalization Can Increase Your Conversion
Let’s break down how AI personalization can transform your marketing strategy, with real-world examples you can apply today.
LinkedIn introduces AI and automation tools to improve ad performance
LinkedIn introduces AI and automation tools to improve ad performance
The new best AI image generation model is here: say hello to Reve Image 1.0!
Reve AI, Inc., an AI startup based in Palo Alto, California, has officially launched Reve Image 1.0, an advanced text-to-image generation model designed to excel at prompt adherence, aesthetics, and typography. This marks the company’s first release, with future tools expected to follow.
What Is A / B Testing in Digital Marketing?
No two consumers are the same, each customer has unique ideas and preferences. So, how can a digital marketer determine the best approach? This is where A / B testing comes in. It enables you to experiment with different content, images, and call-to-actions to identify what resonates most, says Derick Carlson, Web Solutions Manager at JHNet.
41% of brands using AI for video, up from 18% last year
AI is making video production a whole lot easier, and brands are taking advantage of it.
What Content Works Well In LLMs?
Explore the importance of content in LLM and how it impacts AI chatbots and SEO for enhanced visibility and quality.
Anthropic just launched a new platform that lets everyone in your company collaborate on AI — not just the tech team
Anthropic has launched a significant overhaul to its developer platform today, introducing team collaboration features and extended reasoning capabilities for its Claude AI assistant that aim to solve major pain points for organizations implementing artificial intelligence solutions.
7 tips for SEO newbies
SEO can feel overwhelming for beginners, but these tips will help you master the basics and build a strong foundation.
WHAT IS GOOD ROI FOR YOUR MARKETING CAMPAIGNS
To help you take ownership of your ROI reporting, let’s discuss the basics of how to calculate marketing ROI, key benchmarks for measuring performance, and the specific metrics used to measure return on marketing investment for different business models.
5 undervalued skills to complement PPC management
Where would your career be with 20/20 hindsight? Discover five undervalued skills that will explode in value. Future you will thank you.
AI Technologies Transform Digital Marketing Strategies
The rise of artificial intelligence (AI) technologies is drastically reshaping digital marketing strategies as businesses face unprecedented challenges due to increased bot traffic and AI usage. This fast-evolving digital environment demands companies to rethink and adapt their marketing practices to align with the changing behaviors of consumers.
9 key metrics for IT success
IT departments are swimming in metrics meant to measure their effectiveness, but this compact collection of essential KPIs provides a true foundation for measuring IT success.
Google upgrades Display & Video 360 for CTV advertisers
Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level insights.
Digital Marketing Software Market to Surpass US$ 450.2 Billion by 2034, Growing at 17.5% CAGR
The global digital marketing software market is expected to grow at a compound annual growth rate (CAGR) of 17.5%, from a 2024 estimate of US$89.7 billion to US$450.2 billion by 2034.