How customer analytics closes the gaps in performance measurement
Go beyond channel metrics. Customer analytics highlights retention, LTV and incremental demand to guide smarter marketing decisions.
Steal These 6 Email Marketing Secrets to Stand Out in Crowded Inboxes
If your emails are getting ghosted, it's not you — it's your strategy.
This new C-suite role is more important than ever in the AI era - here's why
Cisco's chief customer experience officer explains the challenges and opportunities of this emerging role.
These CFOs are devoting 25% of their AI budgets to agentic AI
More than a third of all chief financial officers surveyed are pursuing an aggressive AI strategy, compared to only 3% in 2020.
Adapting your GTM to win the AI-driven buyer
Buyers don’t browse anymore. They consult AI. Discover how your GTM playbook must evolve to stay visible, relevant and ahead.
Direct Email Marketing Guide: How To Do Direct Email Marketing
Direct email marketing allows you to target different potential customers with the content that is most likely to engage them.
The Behavioral Data You Need To Improve Your Users’ Search Journey
Behavioral data helps us understand what drives users to a search, where they carry it out, and what points of friction might be blocking conversion.
Top ways to use Zapier MCP server and LLMs to boost marketing performance
Zapier’s MCP server connects LLMs to thousands of apps, making marketing automation smarter and more efficient.
Adapting email for AI-powered inboxes and zero-click journeys
Clicks are vanishing, but email still sparks action. Learn how to prove its influence with smarter metrics and schema markup.
How To Leverage AI To Modernize B2B Go-To-Market
Reimagine your B2B go-to-market strategy by harnessing AI not just for efficiency, but to unlock transformative, revenue-driving capabilities.
Global expansion and hyperlocal focus redefine the next chapter of retail media networks
As retail media networks mature, success hinges on mastering both global scale and neighborhood-level precision.
5 things to consider before starting your ABM journey
Your ABM launch shouldn’t be trial and error. These five steps will set up sales alignment and measurable wins from day one.
The rise of GEO: How AI search is changing digital marketing
When 58% of Google searches end without a click, marketers must quickly understand Generative Engine Optimization before their business disappears from consumers' radar.
OpenAI launches GPT-5, nano, mini and Pro — not AGI, but capable of generating ‘software-on-demand’
After literally years of hype and speculation, OpenAI has officially launched a new lineup of large language models (LLMs), all different-sized variants of GPT-5, the long-awaited predecessor to its GPT-4 model from March of 2023, nearly 2.5 years ago.
Why it’s time to treat AI referrals as their own channel in GA4
AI search visits are hiding in your GA4 reports. A dedicated AI channel can reveal its impact on discovery, engagement and conversions — and help optimize for it.
Google Ads tests expandable summary row in Channel Performance Report
The beta feature helps advertisers quickly compare feed-based vs. asset-based metrics with a single click.
14 experts on the state of email marketing in the age of AI and owned media
Dive in for some stark observations, strategies, and exclusive G2 data analysis on the state of email marketing in 2025.
AWS doubles down on infrastructure as strategy in the AI race with SageMaker upgrades
AWS seeks to extend its market position with updates to SageMaker, its machine learning and AI model training and inference platform, adding new observability capabilities, connected coding environments and GPU cluster performance management.