What Is Klaviyo? Core Features, Pricing, and Shopify Details
Klaviyo now provides four core platforms: Klaviyo Marketing, Klaviyo Analytics, Klaviyo Service, and Klaviyo Data. Learn how to connect them with Shopify.
Meta rolls out new AI ad tools to boost holiday sales
Meta is giving advertisers new AI-driven tools for creators, Reels, and omnichannel ads to help turn holiday shoppers into buyers.
AI-Powered Search: Adapting Your SEO Strategy
Win visibility by focusing on relevance, brand authority, and meeting users on platforms like YouTube, Reddit, and Google AI Overviews.
Is it time for retail media networks to think beyond the ads?
RMNs must go from ad platforms to content engines that build trust through authentic storytelling with creator partnerships and personalized content.
Why You Should Still Use Email Marketing In 2025 [Infographic]
Email marketing — that 'old school' communications tool often sidelined for flashy social platforms — is proving it's still alive and thriving. Venelize de Lange from media update tells you why inbox is becoming every savvy brand's secret weapon in 2025.
The hidden power of persona-driven UAT in martech success
Persona-based UAT tests real user journeys, not just individual channels — helping martech teams deliver seamless, customer-first experiences.
Your brand in the age of generative search: How to show up and be cited
In the age of AI search, visibility depends on citations, not just rankings. Here's how to make your brand trusted, structured, and seen.
Target’s Roundel powers up offsite campaigns with AI-driven analysis
The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.
TECH TALK WITH MIKE: Four most effective ways to grow your email list
It is estimated that there are more than three billion email users globally, and this figure is bound to grow past four billion by the end of 2023. This is a clear indication that you shouldn’t miss out on this form of marketing. If you have just started marketing via email and are finding it challenging to build your subscriber list, several resourceful tactics can come handy.
How to keep emails from getting lost in the holiday inbox surge
How to keep emails from getting lost in the holiday inbox surge
How omni-conscious brands win in a buyer-first, fragmented world
When buyers shape the journey, brands must earn every interaction. Here’s how the smartest teams design for trust, not just reach.