The Comprehensive Guide to Digital Marketing: Strategies, Trends, and Future Insights
This article explores the evolution, key components, benefits, challenges, and future trends of digital marketing, offering actionable insights for businesses aiming to thrive in the digital age.
IAB: As brands diversify ad spend, midsize media firms grow fastest
The largest growth in the digital market last year came from mid-tier media platforms, streaming services and e-commerce businesses.
Adobe brings four highly-requested Premiere Pro AI features out of beta
Now generally available, the AI tools include Generative Extend, Media Intelligence, Auto-Translate caption, and more. Here's what they can do.
Digital Marketing: 8 Major Changes From the Last 10 Years
Digital as a whole is probably the most rapidly-changing business sphere around, and marketing is no exception. To demonstrate this, let us transport you back in time, to the bygone age of 2015, when fidget spinners were at their peak, Facebook seemed unstoppable in the realm of social media, Siri and Alexa were still novelties, and “Doge” was only a Shiba Inu from a meme. Here are some of the biggest changes in digital marketing to have happened since then:
Is your email platform built for today’s email challenges?
Email has gotten complicated. Is the platform your email team is using equipped to handle it?
ChatGPT search has 41 million average monthly users in EU
While ChatGPT Search grew from 11.2 million to 41.3 million "recipients," it is still dwarfed by Google Search.
6 hidden Android features every user should know - and how they make life easier
Not all Android phone owners will use these lesser-known options every day. However, when you need them, you'll be glad to have them at your fingertips.
LLMs are driving referral traffic – but what about engagement?
AI-driven referrals are surging, but user behavior is shifting. Learn what this means for website traffic and brand visibility.
Top Three Most Important Aspects of Digital Marketing
Digital Marketing has become a term we hear every day in business. Very much in vogue for the last year, but what is it? Some would try to simplify and say it is just the process of marketing through online channels. In reality, digital marketing is much more complex and nuanced than this, with many essential elements coming together to achieve success.
JUYO Launches Inventive Marketing Software for Digital Entrepreneurs
JUYO has launched an inventive marketing platform to help digital entrepreneurs scale their brands effectively. Developed by Tellus Media, the platform provides digital marketers with advanced funnel-building tools, automated marketing capabilities, and access to targeted consumer data.
You'll soon manage a team of AI agents, says Microsoft's Work Trend report
We'll all be working for 'Frontier Firms' soon, according to Microsoft.
U.S. search ad revenues surged to $102.9 billion in 2024
Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.
What are ‘phygital’ experiences and how can marketers use them?
'Phygital' experiences combine the physical and the digital. Is this a new label an old strategy?
Meet LLMs.txt, a proposed standard for AI website content crawling
Find out what llms.txt is, how it works, how to think about it, whether LLMs and brands are buying in, and why you should pay attention.
The best website builders: Expert tested
We tested the best subscription-based website builders, which help you create your site with features like AI site building, 24/7 customer support, SSL certificates, and more.
Interactive email is the game changer brands can’t ignore
Creative, purposeful touches, like interactive designs that engage customers, make your emails stand out.
4 reasons you’ll love my favorite Apple Fitness+ workout as much as I do
I’ve been an Apple Fitness+ subscriber since late 2024. Notice how I didn’t say I’ve been using Apple Fitness+ since then? It’s because it has taken me until recently to find a workout plan that keeps me coming back. I love it, and here are the four reasons I think you will too.
Why SEO fundamentals are 10x more important now
Bread and butter SEO tactics aren't optional anymore. They’re essential. Here's why and how to thrive in an AI-driven world.
Digital Marketing Agency for Real Estate: Revolutionizing Online Visibility, Lead Generation, and Sales Growth
In today's fast-paced, tech-savvy world, the real estate industry is undergoing a revolutionary transformation. With buyers increasingly relying on online channels for property searches, developers are rapidly embracing digital marketing strategies to stay competitive. The adoption of advanced strategies offered by a digital marketing agency for real estate has emerged as a game-changer, enabling developers to amplify their online visibility, generate qualified leads, and ultimately boost property sales like never before.
Alphabet's Potential Starlink Rival Becomes Its Own Company
Rather than use orbiting satellites, Taara plans to deliver fiber-like internet through the air using ground-based equipment that beams light.