#Optimization related marketing articles

Global Hospitality Marketing Takes a New Leap Forward with New Insights in Hospitality Digital Marketing Essentials 7th Edition

The Hospitality Sales and Marketing Association International (HSMAI) has recently unveiled the 7th Edition of its Hospitality Digital Marketing Essentials, a comprehensive study guide for those pursuing the Certified Hospitality Digital Marketer (CHDM) certification. This update comes as the digital landscape in hospitality continues to evolve rapidly, and the need for professionals who can adapt to these changes has never been greater. The 7th Edition is a crucial tool for those seeking to enhance their digital marketing knowledge or prepare for the CHDM certification, which is recognized globally as the standard for hospitality digital marketers.

Why campaign-specific goals matter in Google Ads

Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and improved ROI.

Lead gen PPC: How to optimize for conversions and drive results

Build a smart plan for improving PPC conversion rates – from ad copy and bidding to landing pages and CRM integration.

Full-stack marketers need support at the organizational and technological levels

A new report finds full-stack marketers need more help from tools and leadership.

Inside Intuit’s GenOS update: Why prompt optimization and intelligent data cognition are critical to enterprise agentic AI success

Enterprise AI teams face a costly dilemma: build sophisticated agent systems that lock them into specific large language model (LLM) vendors, or constantly rewrite prompts and data pipelines as they switch between models. Financial technology giant Intuit has solved this problem with a breakthrough that could reshape how organizations approach multi-model AI architectures.

The complete guide to optimizing content for SEO (with checklist)

Learn how to craft content that stands out, drives search traffic, is visible in AI-powered search, and resonates.

How AI flipped the funnel and made Go to market tactics obsolete

Traditional GTM was optimized for a different era. AI search changed the medium — and core tactics fell apart. Here’s what replaces them.

Ask An SEO: How Can I Improve The Visibility Of My Category Pages?

Kevin Gibbons discusses optimization strategies that can help improve your ecommerce category pages’ visibility.

Meta Ads for lead gen: What you need to know

Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles.

The future of B2B authority building in the AI search era

With AI shaping buyer research, content must earn trust at first glance. Explore how to structure, distribute, and elevate B2B content in this new discovery landscape.

Snowflake's new AI agents make it easier for businesses to make sense of their data

Snowflake Intelligence spans structured and unstructured data from a variety of services.

The Best Mass Email Sending Tools – As Rated By Our Experts

Email marketing remains one of the most effective channels for reaching customers, with businesses generating an average return of $42 for every dollar invested. We tested five leading mass email sending platforms over six weeks, evaluating their delivery rates, automation capabilities, template quality, and ease of use across different business scenarios.

A beginner’s guide to B2B content marketing that drives conversions

Learn how to build a B2B content marketing strategy that drives demand, aligns teams, and delivers ROI. A complete guide for enterprise marketers.

Why attention metrics matter in DOOH advertising

The advances in ad tech and availability of data have increased demand and availability of smarter, performance-driven marketing strategies. Brands are shifting focus from traditional reach-based campaign planning metrics to more meaningful indicators of engagement – namely, attention.

12 skills every SEO specialist must master by 2026

SEO in 2026 won’t be just about tactics. It’ll demand strategy, tech fluency, and human insight. These are the skills to build now.

How To Choose a Bulk Email Service + 8 Great Options

A great bulk email service should help you segment your audience, create eye-catching designs, and stay compliant with national and international laws.

CMOs increase AI investments: Here’s what the numbers say

Optimism in generative artificial intelligence jumped nine points from 2023, per new research.

Industry Voices , Luxury Automakers Leverage AI-Powered Marketing

One of the most significant advantages of AI-driven marketing is its ability to create hyper-personalized customer journeys. Predictive analytics plays a central role in this transformation.

Invoca buys human intel platform Symbl.ai

The acquisition lets users deploy consumer-facing agents, and improve contact-center interactions and measurement and optimization.

Invoca buys human intel platform Symbl.ai

The acquisition lets users deploy consumer-facing agents, and improve contact-center interactions and measurement and optimization.

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