What AI means for paid media, user behavior, and brand visibility
AI is collapsing funnels and changing how ads are discovered. Staying relevant means evolving how campaigns, content, and brand connect.
8 Generative Engine Optimization (GEO) Strategies For Boosting AI Visibility in 2025
Discover effective ways to boost search visibility with GEO and ensure your brand appears in AI search results.
Yes, Generative engine optimization is happening
GEO isn’t a buzzword. It’s already happening. Language evolves, and so too should how we define search in the AI era.
Digital Marketing Software Market: Enabling Smarter Campaigns, Driving Customer Engagement, and Powering Data-Driven Growth
The global Digital Marketing Software market is expected to experience significant expansion, with its value projected to increase from USD 92.2 billion in 2025 to USD 305.9 billion by 2035, reflecting a CAGR of 14.2%. This rapid market growth is being driven by the rising demand for efficient and scalable marketing solutions across diverse industry verticals.
Scaling PPC with AI automation: Scripts, data, and custom tools
Here's how AI automation and tools like Cursor help scale PPC campaigns with smarter scripts, data integration, and custom solutions.
Boutique marketing woes: Email sounds hard, but it doesn’t have to be
Email is an incredibly effective channel that hoteliers can use to engage guests, helping them bypass an OTA and book direct
Snap’s new app ad formats aim to lower cost per acquisitions, drive reach
Snap’s new app ad formats aim to lower CPAs, drive reach
Think like a product manager, grow like a CMO
In an AI-assisted GTM world, the best B2B marketers don’t just run campaigns. They build systems that solve buyer problems and scale growth.
The Behavioral Data You Need To Improve Your Users’ Search Journey
Behavioral data helps us understand what drives users to a search, where they carry it out, and what points of friction might be blocking conversion.
Research Shows How To Optimize For Google AIO And ChatGPT
BrightEdge data shows brand citation differences between AIO and ChatGPT, and suggests how to increase visibility in both.
Changing these 10 settings on my Pixel phone gave it a nice performance boost
Pixel phones are packed with smart features by default - but adjusting a few key settings can elevate your experience even further.
How to optimize B2B SaaS user journeys with GA4
See how GA4 funnels reveal where SaaS users drop off — and how to fix friction points to improve conversions, onboarding and revenue growth.
How Artificial Intelligence is Transforming Marketing and SEO.
Artificial intelligence (AI) has rapidly become a cornerstone of modern marketing and search engine optimization (SEO).
Affiliate Email Marketing: Strategies for High Conversions and Revenue
Affiliate email marketing enables bloggers and influencers to earn commissions by promoting products through targeted, personalized campaigns that leverage trust, segmentation, and storytelling for high conversion rates.
The rise of GEO: How AI search is changing digital marketing
When 58% of Google searches end without a click, marketers must quickly understand Generative Engine Optimization before their business disappears from consumers' radar.
Evergreen content: The only guide you’ll ever need
Evergreen content keeps working long after it’s published. Learn what it is, why it matters for SEO, and how to create content that stays relevant and ranks.
Service area pages: Boost local SEO across locations
Target multiple cities without duplicate content. Learn how to create service area pages that rank locally, convert visitors, and support your SEO strategy.
SEO Has Been Tactical For 20 Years. GenAI Forces The Strategy Question
Calling SEO “strategic” was comfortable. AI strips that away and forces a truer alignment.
Image optimization for SEO: A complete guide for beginners
Don’t let images slow you down. Learn how to optimize images for faster load times, better rankings, and improved accessibility in search results.
7 Digital Marketing Strategies to Grow Your Global Brand in the American Market
These seven digital marketing approaches can help your global brand grow its footprint and attract loyal American customers.