#Optimization related marketing articles

Meet AlphaEvolve, the Google AI that writes its own code—and just saved millions in computing costs

Google DeepMind today pulled the curtain back on AlphaEvolve, an artificial-intelligence agent that can invent brand-new computer algorithms — then put them straight to work inside the company’s vast computing empire.

New fully open source vision encoder OpenVision arrives to improve on OpenAI’s Clip, Google’s SigLIP

The University of California, Santa Cruz has announced the release of OpenVision, a family of vision encoders that aim to provide a new alternative to models including OpenAI’s four-year-old CLIP and last year’s Google’s SigLIP.

Benchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What’s Driving the Change?

Built from billions of real-world data points across email, SMS, and automation, this report is essential reading.

The future of managed hosting: Smarter, Faster, AI-powered

How we deliver online experiences is rapidly changing. Digital agencies, freelancers, and developers are increasingly relying on managed hosting solutions to build seamless experiences for their clients.

How one newsletter tripled paid membership revenue with retargeting emails

This overlooked email strategy turns warm clicks into high-converting follow-ups — without sounding like spam.

Anthropic launches Claude web search API, betting on the future of post-Google information access

Anthropic has introduced a web search capability for its Claude AI assistant, intensifying competition in the rapidly evolving AI search market where tech giants are racing to redefine how users find information online.

How smarter campaign modeling and automation drive real marketing ROI

Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign.

What to do when AI Overviews take the spotlight in search

When Google answers first, how do you stay visible? Explore actionable SEO tactics for AI Overviews and long-term shifts.

AI vs. human expertise in marketing: When to automate and when to keep it human

Let AI do the boring stuff and the tedious heavy lifting—but make sure a living, breathing person remains at the helm of your marketing efforts.AI vs. human expertise in marketing: When to automate and when to keep it human

How does ChatGPT conduct local searches?

ChatGPT now delivers stronger local search results using Bing data. Discover how it works – and what local businesses can do to stay visible.

PubMatic brings generative AI to media buying platform

The combined suite of products received endorsements from GroupM and Attain.

Mistral comes out swinging for enterprise AI customers with new Le Chat Enterprise, Medium 3 model

French AI startup Mistral has raised boatloads of private funding but has yet to crack the top AI usage charts globally, especially when it comes to enterprise and developer adoption.

The Best Email Marketing Tools and Software for Businesses in 2025

With 2025 just around the corner, many businesses want tools for much more than just the basics of email. They expect platforms that offer analytics, automation, and personalization in order to capture the attention of their audiences. Here are some of the leading email marketing tools to keep you ahead of the game in 2025 — discover how you can benefit from the best tools in the email marketing space.

60% of AI agents work in IT departments - here's what they do every day

Everyone wants an AI agent - but for what? Here's how they're being used today.

Emails That Engage, Not Just Inform

At Together Films, we treat email marketing as a craft—clarity meets personality and every word earns its place. Our approach blends conversational warmth with razor-sharp precision, cutting through inbox noise without sacrificing authenticity. We don’t want robotic templates, designed simply to communicate; instead we aim for compelling, human-centric copy designed to connect.

5 drivers of full-funnel growth with CRM and CDP data

Master full-funnel marketing with tactics that connect acquisition data to lifetime value, driving smarter decisions and profits.

It’s Official: Google Launches AI Max for Search Campaigns

Google introduces AI Max for Search, expanding query reach, adaptive creative, and better controls to boost performance while maintaining transparency for advertisers.

Landing Page Builders Market Set to Reach USD 2.7 Billion by 2035, Fueled by Rising Demand for Digital Marketing and Conversion Optimization Tools

Landing page builders are becoming indispensable in digital marketing campaigns, allowing users to create high-converting pages quickly without requiring advanced coding skills.

Google launches first-party data setup, iOS app conversion tracking tools

Google's new tools strengthen first-party data, improve iOS app measurement, and future-proof campaign performance.

How IT leaders use agentic AI for business workflows

Tech-forward execs share how they tap agentic AI to automate tedious tasks and supercharge business-critical activities.

Sign up for our weekly newsletter!

Not your average email newsletter... Marketing tips, fun, and who knows what else!