#Personalization related marketing articles

How to make ecommerce product pages work in an AI-first world

Boost visibility and conversions by giving AI the context it needs to understand who your products are for – and why they matter.

Omnisend unveils AI-enabled suite to support email marketing

Omnisend has launched a suite of AI-powered tools that simplify how marketers create, personalise, and target their email marketing efforts. The new features enable brands to automate repetitive tasks and deliver more relevant messages – reducing preparation time while boosting results. Omnisend provides email and SMS marketing platform for eCommerce brands.

Kayak and Expedia race to build AI travel agents that turn social posts into itineraries

When people started to talk about AI agents and assistants, the number one use case revolved around travel.

Amazon Prime Day 2025: Here's what to know (plus deals to shop now)

Prime Day returns July 8-11. Here's everything you need to know about the popular shopping event -- including deals live now.

60+ Email Marketing ROI Statistics For 2025

In this article, we will explore the most recent email marketing ROI statistics to help you optimize your email campaigns.

How AI is winning digital shoppers through personalization

AI isn’t just improving digital retail — it’s helping brands win the battle for attention, engagement and loyalty.

How to use AI to turn one event into a month of content

AI lets you personalize outreach, repurpose video and treat event content like a business asset — not an afterthought.

20 Effective ChatGPT Prompts for Email Marketing

Using ChatGPT prompts for email marketing can transform how you create content, making the process faster.

Will AI ‘completely rewire’ loyalty programs?

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers to specific individuals through their rewards programs.

An outcome-driven framework for core martech selection

Make smarter martech choices with a four-point framework that connects marketing needs to business outcomes and technical realities.

How might consumers use AI agents to help with product research and shopping?

Shopping means comparing tabs and reading endless reviews. But AI agents could guide every step in real time. Are we on the verge of a smarter way to shop?

Email Marketing Market Projected to Surpass USD 45 Billion at 2.15% CAGR by 2035

Email Marketing Market Overview:

How AI Is Transforming Digital Marketing: 8 Examples and Case Studies

Learn actionable strategies to implement AI in digital marketing with expert-curated case studies and takeaways.

Salesforce Agentforce: What you need to know

Agentforce represents the shift from generative AI to agentic AI. Updated with details of the new Agentforce for Financial Services announcement.

E-commerce Marketing Trends 2025

E-commerce marketing and its related technology are often at the forefront of innovation. Whether it’s augmented reality (AR) and virtual reality (VR), sophisticated AI chatbots, or live-streamed shopping experiences, e-commerce is a place to experiment and set the pace for other industries. The goal remains the same, though: Attract more customers and keep existing ones coming back.

AWS unveils Bedrock AgentCore, a new platform for building enterprise AI agents with open source frameworks and tools

Cloud giant Amazon Web Services (AWS) believes AI agents will change how we all work and interact with information, and that enterprises need a platform that allows them to build and deploy agents at scale — all in one place.

Digital Tip #14 from Orbit Interactive: How to Use AI in Your Digital Marketing

Artificial intelligence (AI) is becoming an integral part of digital marketing. It can help businesses automate processes, analyze data, and improve customer experiences. Here are some practical ways to use AI in your digital marketing efforts.

Use AI marketing tools to automate and scale your strategy

Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.

AI can scale ads, but great creatives drive brand impact

Agentforce represents the shift from generative AI to agentic AI. Updated with details of the new Agentforce for Financial Services announcement.

Klaviyo turns AI and data loose on the challenges of multichannel marketing

Juggling channels, losing time and revenue? Klaviyo wants to fix the chaos with AI-optimized, real-time omnichannel execution.

Sign up for our weekly newsletter!

Not your average email newsletter... Marketing tips, fun, and who knows what else!