At INBOUND 2025, AI and human creativity take the stage together
INBOUND, HubSpot’s flagship conference for marketing, sales, and customer service professionals, is headed to the west coast for the first time September 3-5, 2025. Over three days, attendees can expect bold insights, meaningful connections, and breakthrough content spanning marketing, sales, customer experience, and AI innovation — all designed to blend the familiar with the surprising, says Courtney Dagher, global events senior team manager, marketing & programming.
Salesforce’s New Marketing Platform Tests The Limits Of Agentic AI
Marketing Cloud Next, a new marketing platform launched by Salesforce on Wednesday, is fully agentic, from lead generation to campaign creation.
From data to dollars: Why email marketing is key to scalable business growth
By developing a strategic, data-driven approach to email marketing, retailers can tap into the full potential of this powerful marketing channel.
Global Hospitality Marketing Takes a New Leap Forward with New Insights in Hospitality Digital Marketing Essentials 7th Edition
The Hospitality Sales and Marketing Association International (HSMAI) has recently unveiled the 7th Edition of its Hospitality Digital Marketing Essentials, a comprehensive study guide for those pursuing the Certified Hospitality Digital Marketer (CHDM) certification. This update comes as the digital landscape in hospitality continues to evolve rapidly, and the need for professionals who can adapt to these changes has never been greater. The 7th Edition is a crucial tool for those seeking to enhance their digital marketing knowledge or prepare for the CHDM certification, which is recognized globally as the standard for hospitality digital marketers.
Digital marketing in 2025: Trends and strategies
Digital channels keep rewriting the rules of customer engagement. Marketers in 2025 face more data, more screens, and less consumer patience. Only the brands that plan now will keep pace tomorrow.
10 strategies OpenAI uses to create powerful AI agents - that you should use too
AI agents promise next-level automation, but where do you start? Here are OpenAI's ten proven strategies to build smarter, safer, and more manageable agents that actually get things done.
Meta unveils generative AI tools for automated video, branding, and creative ads
Meta’s latest AI tools aim to help advertisers create high-performing, on-brand content faster and at scale.
Landbase Raises $30 Million Series A to Help Businesses Find Their Next Customer
With just a prompt, businesses can target the right audience, create tailored messages optimized to close and launch campaigns across channels.
Getsitecontrol Expands Into Complete Email Marketing Platform for Ecommerce Brands
Getsitecontrol, the platform trusted by thousands of ecommerce brands for lead generation, has expanded into an email marketing solution, with a dedicated app for Shopify.
SEO for chatbots: How Adobe aims to help brands get noticed in the age of AI
The company's new LLM Optimizer is designed to make it easier for marketers to track and boost visibility across the chatbots starting to compete with Google search.
5 LinkedIn Ads tests to run to drive growth
LinkedIn’s not just an awareness play anymore. Try these five ad types, tune your offer, and start pulling qualified leads into your funnel.
Search terms: The foundation of every successful SEO strategy
Everyday billions of people type words into search engines looking for answers, products, and solutions. Meanwhile, digital marketers and businesses are busy trying to optimize their content around what they think people are searching for.
How multimodal discovery is redefining SEO in the AI era
Multimodal discovery blends voice, visuals, and AI insights. Learn how to evolve your SEO to meet the demands of this new search era.
Programmatic Advertising Market Set to Revolutionize Digital Marketing Strategies
The global programmatic advertising market is witnessing a significant transformation in the way digital ads.
Readers’ Choice 2025: The AI Chatbots and Image Generators You Love Most
We asked our readers which AI apps deliver the best results—and which fall flat. The answers may surprise you.
AI is rapidly transforming customer experiences - here's 8x8's vision for the future of CX
The 8x8 Analyst Summit 2025 was all about AI, ecosystems, and CX-first thinking.
The future of SEO is now: Growth & visibility
Search has been evolving for some time now—and continues to do so.
How To Choose a Bulk Email Service + 8 Great Options
A great bulk email service should help you segment your audience, create eye-catching designs, and stay compliant with national and international laws.
Gen Z is forcing a rebuild of the martech stack in higher ed and beyond
Forget polished brochures — Gen Z wants TikToks and texts. Here’s how to rebuild your martech stack for them.