The 4 types of people interested in AI agents - and what businesses can learn from them
Consumers want agentic AI to simplify their daily lives. This research identifies four personality types who are interested in AI.
The Comprehensive Guide to Digital Marketing: Strategies, Trends, and Future Insights
This article explores the evolution, key components, benefits, challenges, and future trends of digital marketing, offering actionable insights for businesses aiming to thrive in the digital age.
Wix Announces Adaptive Content For Driving Higher Sales & Engagement
Wix announced a new feature that enables users to personalize web content for site visitors, to drive higher sales and engagement
3 high-impact tactics to drive email engagement
With privacy updates, smarter audiences and stricter inbox rules, here’s how to modernize your email strategy.
IAB: As brands diversify ad spend, midsize media firms grow fastest
The largest growth in the digital market last year came from mid-tier media platforms, streaming services and e-commerce businesses.
Is your ABM strategy keeping up with the times?
Enhance your ABM efforts with smarter data practices, precise targeting and full-funnel engagement.
Why mindset, not just tech, defines AI success in marketing
AI changes everything — especially making decisions, learning and leading. Here's how to shift from optimization to reinvention.
ActiveCampaign Acquires WhatsApp Automation Platform Hilos to Give Businesses Complete Control of Cross-Channel Marketing
The acquisition extends ActiveCampaign's cross-channel marketing automation capabilities with native WhatsApp messaging
The next wave of search: AI Mode, deep research and beyond
Discover how deep research and agentic AI models are transforming search and the way users find information.
5 Ways AI Personalization Can Increase Your Conversion
Let’s break down how AI personalization can transform your marketing strategy, with real-world examples you can apply today.
ChatGPT releases Memory with Search
ChatGPT search can now rewrite your prompts based on the memories you have saved and insights from your past chat history.
Most consumers will pay 25% more for their favorite brands, survey finds
Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a UserTesting study found.
Email marketing vs. social media: Which one works best in 2025?
Let’s explore the strengths and weaknesses of both, so you can decide which strategy works best for your goals.
I Tested the Top 5 Email Marketing AI Tools: Here’s the Smartest Way to Grow Your Audience
I tested the leading AI email marketing tools to see which ones can actually impact your campaigns. This guide covers the features that stood out, where some tools missed the mark, and which ones are worth pursuing.
Smart Marketers Use This 4-Step Framework for Every Email Campaign
Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase conversions — without relying on guesswork.
With privacy updates, smarter audiences and stricter inbox rules, here’s how to modernize your email strategy.
The best marketers are getting more from email than ever — by adapting. Let’s unpack three high-impact tactics that drive true engagement and explain what to leave behind in your archive folder.
Email marketing software trends that will shape 2025 strategies
Email marketing is evolving with new technologies and a demand for more. So keeping up with the trends is essential for the marketers to build the right strategies.
Interactive email is the game changer brands can’t ignore
Creative, purposeful touches, like interactive designs that engage customers, make your emails stand out.
How Email Marketing is Transforming the Retail Industry in 2025
Retailers are now using sophisticated email marketing strategies to increase customer engagement, reduce cart abandonment, and enhance the overall shopping experience. Whether integrating artificial intelligence or optimizing emails for mobile users, businesses that harness the power of email marketing will stay ahead in an increasingly competitive landscape. This article explores the latest trends and strategies that make email marketing an essential tool for the retail industry in 2025.
Email Marketing in the iOS18 Era: What You Need to Know
Apple’s new iOS18 release in December 2024 came with major changes to the Apple Mail inbox. These include mail categories, AI summaries, branded mail and digest view. Each new feature brings new opportunities and challenges for email marketers to stand out in subscriber.