#Personas related marketing articles

Apple Watch Ultra 3 has satellite connectivity and larger display

Just announced at the company’s iPhone 17 launch.

Amy Poehler, Marques Brownlee, Sean Evans, and Dario Amodei to headline INBOUND 2025 in San Francisco

INBOUND goes west, bringing together visionaries at the intersection of AI, business, and creativity to help companies of all sizes grow better

Our Best Fall Newsletter Ideas to Inspire Your New Season Emails

Email newsletters help start, grow, and maintain relationships with your customers. And it’s those relationships that keep them coming back for your products or services. But after the fun of summer emails, generating fall newsletter ideas can feel challenging.

ChatGPT can now talk nerdy to you - plus more personalities and other upgrades beyond GPT-5

GPT-5 is a big deal, but don't underestimate the power of these smaller feature upgrades - especially new access to Advance Voice Mode for free users.

Why You Should Still Use Email Marketing In 2025 [Infographic]

Email marketing — that 'old school' communications tool often sidelined for flashy social platforms — is proving it's still alive and thriving. Venelize de Lange from media update tells you why inbox is becoming every savvy brand's secret weapon in 2025.

5 practical strategies for better collaboration between marketing and IT

Marketing and IT don’t always speak the same language. That disconnect delays projects and kills innovation. These five tactics change the game.

The hidden power of persona-driven UAT in martech success

Persona-based UAT tests real user journeys, not just individual channels — helping martech teams deliver seamless, customer-first experiences.

An SEO guide to understanding E-E-A-T

E-E-A-T shapes how Google ranks your content. Learn what it means, why it matters for SEO, and how to build trust, authority, and credibility online.

Closing the gap between creative and marketing performance

Creative and performance teams have long operated in silos. Now, AI is bridging the gap — turning emotional storytelling into data-driven, real-time results.

Google Ads adds ‘Locations of Interest’ targeting to AI Max for Search

Google Ads' AI Max for Search lets advertisers target users based on location interest – not just where they are, but where they want to be.

TikTok spotlights its influence on music culture for global campaign

Eighty-four percent of all songs that entered the Billboard Global 200 Chart in 2024 first gained traction on TikTok, according to data cited by the platform.

Global expansion and hyperlocal focus redefine the next chapter of retail media networks

As retail media networks mature, success hinges on mastering both global scale and neighborhood-level precision.

Winning genAI search requires structured, persona-driven content strategies

With Perplexity and OpenAI’s emerging AI browsers promising deeper personalization, brands must rethink visibility to stay ahead.

International SEO execution: Keyword research, link building & UX that converts

Learn how to structure, localize, and optimize your website for international audiences. This guide covers hreflang, geotargeting, multilingual SEO, and more.

LinkedIn study reveals how B2B video ads can gain +129% engagement lift

LinkedIn shares how authentic storytelling, cultural cues, and expert voices boost B2B video ad performance and drive business impact.

Top Email Marketing Strategies for E-commerce in 2025

Email marketing remains vital for e-commerce in 2025, adapting to stricter rules with precision, personalization, and segmentation to drive engagement and conversions. Experts emphasize compelling subject lines, automation, urgency, A/B testing, AI tools, and value-driven loyalty programs. These strategies foster enduring customer relationships and boost sales.

Inside the Digital Marketing Plan That Brought Chili’s Back to Life

Running a restaurant chain empire isn’t easy. With endless competition, rising costs and a constant demand for deals, staying relevant is always a challenge. Some chains flourish for decades; others disappear quietly. For Chili’s, CEO Kevin Hochman credits its meteoric comeback not to luck, but to sharp, strategic marketing brilliance that is embracing the digital era of connection and co-creation.

Marketing to American soccer fans: Here’s what the numbers say

With the World Cup heading to North America next year, marketers are presented with a unique opportunity.

Google still leads, but Gen Z and AI are reshaping search behavior: Survey

Gen Z is driving a shift toward AI and social platforms for search, as trust in AI tools grows and search habits splinter by age and intent.

Before scaling AI, fix your data foundations

Even the best genAI plans fail without data readiness. Here’s how to assess your current state and align your data strategy for success.

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