#Personas related marketing articles

Global Hospitality Marketing Takes a New Leap Forward with New Insights in Hospitality Digital Marketing Essentials 7th Edition

The Hospitality Sales and Marketing Association International (HSMAI) has recently unveiled the 7th Edition of its Hospitality Digital Marketing Essentials, a comprehensive study guide for those pursuing the Certified Hospitality Digital Marketer (CHDM) certification. This update comes as the digital landscape in hospitality continues to evolve rapidly, and the need for professionals who can adapt to these changes has never been greater. The 7th Edition is a crucial tool for those seeking to enhance their digital marketing knowledge or prepare for the CHDM certification, which is recognized globally as the standard for hospitality digital marketers.

Emotive voice AI startup Hume launches new EVI 3 model with rapid custom voice creation

New York-based AI startup Hume has unveiled its latest Empathic Voice Interface (EVI) conversational AI model, EVI 3 (pronounced “Evee” Three, like the Pokémon character), targeting everything from powering customer support systems and health coaching to immersive storytelling and virtual companionship.

MIT research finds that philosophy is what truly determines AI success.

AI developers should be philosophers as much as technologists

I tried Google's XR glasses and they already beat my Meta Ray-Bans in 3 ways

I had the opportunity to wear Google's XR glasses for 5 minutes. As a Ray-Ban user, I now wish my Meta pair had these features.

Why smart businesses use AI to offload tasks and supercharge their teams

HR chiefs are boosting productivity by rolling out AI agents to handle the grunt work ('cognitive download'), but they're simultaneously leveling up skills ('cognitive upgrade').

ChatGPT vs. Gemini: I've Tested Both, and One Is Definitely Better

I've tested and reviewed both chatbots and am here to compare them across a number of key categories to help you determine which is best for your AI needs.

The 10 Apple Watch features that convinced me to switch to the wearable full-time

The Apple Watch is officially 10 years old. These features left the biggest mark throughout the years.

How AI flipped the funnel and made Go to market tactics obsolete

Traditional GTM was optimized for a different era. AI search changed the medium — and core tactics fell apart. Here’s what replaces them.

How to blend AI and human input in your content approach

Discover a scalable content strategy that pairs AI’s power with human judgment to hit your SEO and brand goals.

Apple Maps will now help you dine at the finest with a side of golfing

Apple Maps

What makes humanized AI text more engaging for email marketing? 6 key factors to boost response rates

Humanized AI text helps email marketing feel more natural and engaging to readers. This shift in how messages are written encourages better interaction and creates a more welcoming experience for anyone receiving them.

ElevenLabs debuts Conversational AI 2.0 voice assistants that understand when to pause, speak, and take turns talking

AI is advancing at a rapid clip for businesses, and that’s especially true of speech and voice AI models.

Why attention metrics matter in DOOH advertising

The advances in ad tech and availability of data have increased demand and availability of smarter, performance-driven marketing strategies. Brands are shifting focus from traditional reach-based campaign planning metrics to more meaningful indicators of engagement – namely, attention.

Threads adds new bio feature that trumps X

What’s better than one link in your bio? Two? How about three? Threads is now allowing users to add multiple links to their bios, outnumbering the amount of links X, formerly Twitter, allows people to add to their own profiles.

Data-Driven Destination Marketing: Smart Digital Tactics to Help DMOs Navigate a Market Correction

Here are some do’s and don’ts DMOs can use to navigate the looming tourism market correction with budget and reputations.

Report finds consumers want deals from AI, not simulated conversation

There’s a disconnect between how consumer goods marketers use AI and what customers want from it.

Learn how to scale content, analyze data, and enhance SEO results while effectively and responsibly using AI.

Learn how to scale content, analyze data, and enhance SEO results while effectively and responsibly using AI.

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