ChatGPT Can Now Guess the Location of Photos With Stunning Accuracy
This capability has been around for a while, but OpenAI's o3 model could popularize it in a major way. Social media is already going wild. Here's what happened in our initial tests.
3 high-impact tactics to drive email engagement
With privacy updates, smarter audiences and stricter inbox rules, here’s how to modernize your email strategy.
IAB: As brands diversify ad spend, midsize media firms grow fastest
The largest growth in the digital market last year came from mid-tier media platforms, streaming services and e-commerce businesses.
Digital Marketing: 8 Major Changes From the Last 10 Years
Digital as a whole is probably the most rapidly-changing business sphere around, and marketing is no exception. To demonstrate this, let us transport you back in time, to the bygone age of 2015, when fidget spinners were at their peak, Facebook seemed unstoppable in the realm of social media, Siri and Alexa were still novelties, and “Doge” was only a Shiba Inu from a meme. Here are some of the biggest changes in digital marketing to have happened since then:
Is your email platform built for today’s email challenges?
Email has gotten complicated. Is the platform your email team is using equipped to handle it?
OpenAP’s TV network owners push ahead on interoperable streaming ads
The firm’s new Open Identity solution undertakes data privacy considerations for premium video ads in a multiscreen.
9 essential tips for building a website that drives conversions
Your website can do more than inform — it can convert. These tips will turn your site into your hardest-working salesperson.
Digital Marketing Trends for 2025
Mystic Media Dot Com, Inc. Talks about Social Media Evolution, AI, Employee-Generated Content, the Future of Search & More
How Google is using AI to improve its medical advice reputation
Here's a look at three big ways Google is using AI to help you gain a better understanding of your overall health.
The skills marketers need in 2025 and beyond
The marketing world needs strategic thinkers and project managers, a report by the AMA found.
Beyond the basics: 7 digital marketing trends for hotels in 2025
In this article, we’ll explore 7 key trends driving this transformation - and why ignoring them could put your hotel at risk of falling behind.
AI PCs encouraging businesses to upgrade faster, targeting personalized employee experiences
In 2025, AI is starting to feel like a buzzword to the general public — but for a business, it’s a day-to-day reality and the path toward accelerated growth. According to an IDC white paper that was sponsored by AMD, AI PCs are driving a major PC upgrade cycle. They’re pushing businesses toward switching to PCs that integrate neural processing units (NPUs) to run AI tasks locally.
Meta wants its advertisers to connect to Google Analytics
Meta is offering advertisers early access to ad system updates in return for integrating Google Analytics with their ad accounts.
Google is getting serious about smart glasses, again
Google kicked off the smart glasses trend over a decade ago. Unfortunately, the ambitious idea failed to take off back then. Some say it was a little ahead of its time, while others couldn’t look past the specter of privacy intrusion. But it looks like an emphatic comeback.
10 most used gen AI tools in the enterprise
From AI chatbots and virtual assistants, to audio and video generators, these are the frontrunner gen AI tools in use today.
Claude just gained superpowers: Anthropic’s AI can now search your entire Google Workspace without you
The new Research capability enables Claude to independently conduct multiple searches that build upon each other while determining what to investigate next. Simultaneously, the Google Workspace integration connects Claude to users’ emails, calendars, and documents, eliminating the need for manual uploads.
Email marketing software trends that will shape 2025 strategies
Email marketing is evolving with new technologies and a demand for more. So keeping up with the trends is essential for the marketers to build the right strategies.
How Email Marketing is Transforming the Retail Industry in 2025
Retailers are now using sophisticated email marketing strategies to increase customer engagement, reduce cart abandonment, and enhance the overall shopping experience. Whether integrating artificial intelligence or optimizing emails for mobile users, businesses that harness the power of email marketing will stay ahead in an increasingly competitive landscape. This article explores the latest trends and strategies that make email marketing an essential tool for the retail industry in 2025.
Adobe’s latest integration shows a path forward for cookieless campaigns
In a test, ad-tech company Utiq’s ID delivered over 90% of impressions in non-Chrome browsers.