#ROI related marketing articles

How brands can turn compliance into a competitive advantage

Ethical marketing isn’t a limitation — it’s the secret to creating bold, memorable campaigns that customers trust.

Nvidia releases a new small, open model Nemotron-Nano-9B-v2 with toggle on/off reasoning

Small models are having a moment.

Apple's 'redesigned' blood oxygen monitoring feature hits Apple Watches in the US today

It'll be available for US Series 9, 10 and Ultra 2 watches.

Best Email Marketing Tools for Business in 2025

In this article, we’ll walk you through what really matters when picking an email marketing tool. We’ll also highlight some of the best options out there and help you choose the one that fits your business best.

Sociable: Google expands its use of AI to detect invalid ad traffic

Enhanced abilities around analyzing ad placements could reduce ad costs and help advertisers reach more of their target audience.

Streaming continues ad revenue gain on linear TV, study says

Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a new report from Media Dynamics.

How to build a paid media team in the AI age

Most hiring checklists are stuck in 2017. Here’s how to spot marketers who can outpace algorithms and rivals alike.

Operationalizing generative AI for marketing impact

Turn AI adoption into a strategic marketing advantage with streamlined workflows, connected systems, clear roles and measurable results.

Email marketing tips to attract more customers

It’s easy to fall behind in a rapidly changing retail environment. SIMON DELL says you must treat your email marketing strategy as constantly evolving.

18 Top Digital Marketing Tools in 2025 Based on Category

From social media management tools to SEO and email aides, there are plenty of options to improve your digital marketing.

Affiliate Email Marketing: Strategies for High Conversions and Revenue

Affiliate email marketing enables bloggers and influencers to earn commissions by promoting products through targeted, personalized campaigns that leverage trust, segmentation, and storytelling for high conversion rates.

5 things to consider before starting your ABM journey

Your ABM launch shouldn’t be trial and error. These five steps will set up sales alignment and measurable wins from day one.

MessageGears wins “Best B2C Email Marketing Solution” in 2025 MarTech Breakthrough Awards Program

Prestigious international annual awards program recognizes standout marketing, advertising, and sales technologies around the world

Reclaiming relevance in an AI-overloaded, buyer-led market

AI saturation is crowding the market. Learn how to cut through the noise, earn trust and connect with today’s buyers.

What Does a Digital Marketer Do? 5 Essential Responsibilities

A digital marketer oversees a business’s online presence, ensuring that brands are visible via social media, digital ads, email, and more.

Landing Page Builders Market: Empowering Digital Marketing, Driving Conversions, and Simplifying Website Creation

The global landing page builders market is projected to grow significantly over the next decade. Valued at USD 715.5 million in 2025, the market is forecast to reach approximately USD 2.72 billion by 2035. This represents a robust compound annual growth rate (CAGR) of 14.3% during the forecast period.

Getsitecontrol Updates Its Email Marketing App for Shopify With AI Templates and Dynamic Product Feeds

The latest update to Getsitecontrol’s Shopify app enables merchants to create ready-to-send email campaigns with virtually no manual setup by automatically pulling inventory, purchase history, and branding elements

5 essential applications ecommerce marketers need to succeed for the holiday season

The holiday rush is coming. The right martech tools will help you turn chaos.

Omnisend Named “Best Overall Email Marketing Company” By MarTech Breakthrough

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World

Amazon adds perishable food to same-day delivery

This new option will be available in over 1,000 locations nationwide.

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