Marketing attribution guide: Models, tools & best practices
Learn how marketing attribution works, explore key models, and discover tools to track ROI across channels. Make smarter, data-driven decisions with confidence.
How to make ecommerce product pages work in an AI-first world
Boost visibility and conversions by giving AI the context it needs to understand who your products are for – and why they matter.
4 questions to ask yourself before betting on AI in your business - and why
AI has the potential to democratize information and enhance productivity - but at Snowflake Summit 2025, business leaders emphasized that a few critical foundations need to be in place first.
When and how to segment your product messaging
The more specific the message, the better it will connect with the audience.
Ask A PPC: How To Make Microsoft Advertising Profitable
Performance lagging in Microsoft Ads? Navah Hopkins covers what’s going wrong, what’s working, and how to get your account in shape.
Is Your Business Missing Out? The Importance of Digital Marketing Services
In today’s fast-moving world, more businesses are turning to online strategies to grow. Digital marketing is changing how companies connect with customers, making it a must-have tool. If you’re not investing in this area, your business could fall behind competitors who are. They are reaching more people, building stronger brands, and closing sales faster—all thanks to digital tools.
How AI is winning digital shoppers through personalization
AI isn’t just improving digital retail — it’s helping brands win the battle for attention, engagement and loyalty.
Target’s Roundel powers up offsite campaigns with AI-driven analysis
The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.
Google Performance Max: Everything You Need To Know
Performance Max has come a long way. Learn how recent updates offer more transparency, reporting, and control to help shape smarter campaigns.
How To Calculate Your Return On Ad Spend & Ways To Use It
Calculating ROAS and using it in PPC management and performance measurement is a powerful way to ensure you get ROI on your SEM.
Influencer Intelligence: Navigating the Next Era of Digital Marketing
Influencer Intelligence
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with information on frequency capping for brand awareness campaigns.
Google Shopping ad clicks surge 18% in Q2 as Amazon, Temu pull back
Advertisers seized rare openings in Google’s auction as rivals exited, driving gains for PMax, boosting ROI, and shifting momentum elsewhere.
How might consumers use AI agents to help with product research and shopping?
Shopping means comparing tabs and reading endless reviews. But AI agents could guide every step in real time. Are we on the verge of a smarter way to shop?
How agentic AI is transforming the very foundations of business strategy
PwC's AI chief explains how forward-thinking leaders are preparing their people and processes for this unprecedented transformation.
Gmail tests Demand Gen ecommerce ads in promotions tab
Google's new Gmail ad format brings product listings directly into the Promotions tab, creating fresh ecommerce advertising opportunities.
14 experts on the state of email marketing in the age of AI and owned media
Dive in for some stark observations, strategies, and exclusive G2 data analysis on the state of email marketing in 2025.
OpenAI Quietly Adds Shopify As A Shopping Search Partner
OpenAI ChatGPT Search quietly expanded its shopping search features by including Shopify as a data provider.
Perplexity's Comet AI browser is hurtling toward Chrome - how to try it
The agentic browser aims to compete with Chrome and Safari as the AI browser race heats up. Here's how it works.
Klaviyo vs. Mailchimp: Comparing Email Marketing Software
Discover the pros and cons of Klaviyo and Mailchimp for ecommerce business owners. Compare price, customer service, automation, and other tools.