#ROI related marketing articles

What Is Klaviyo? Core Features, Pricing, and Shopify Details

Klaviyo now provides four core platforms: Klaviyo Marketing, Klaviyo Analytics, Klaviyo Service, and Klaviyo Data. Learn how to connect them with Shopify.

Google Ads links web + app campaigns with new features

New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform performance.

monday.com Email Marketing Review and Pricing

monday.com is our pick for the best platform for email campaign management. It offers customizable templates, workflow automation, multiple schedule views and an ideas-and-requests board to help you track progress and manage campaigns more effectively.

HubSpot Unveils Data Hub, Breeze Agents and ‘The Loop’ at INBOUND 2025

At INBOUND 2025, HubSpot rolled out 200+ updates including Data Hub, AI CPQ, Breeze Agents and “The Loop” playbook for marketers.

SEO in the age of AI: Becoming the trusted answer

Educate AI engines with clarity, credibility, and consistency, build algorithmic trust, and become the brand they consistently recommend.

Snap’s new app ad formats aim to lower cost per acquisitions, drive reach

Snap’s new app ad formats aim to lower CPAs, drive reach

Think like a product manager, grow like a CMO

In an AI-assisted GTM world, the best B2B marketers don’t just run campaigns. They build systems that solve buyer problems and scale growth.

PayPal and Venmo users won’t want to miss these Perplexity AI perks

Get free use of Perplexity Pro and access to its AI-powered Comet browser.

3 ways AI is changing how people shop, marketers work and stacks evolve

The AI revolution isn’t hype — it’s rewriting strategy, roles and tech. See how to adapt before your marketing playbook becomes obsolete.

Why B2B marketers should own 90% of the pipeline (don’t kill the messenger)

Let’s play a quick game of 2 Truths and a Lie:

What is 10x content? How to create content that ranks

10x content outperforms the competition. Learn what makes content 10x better, how to craft it, and why it’s key to dominating search and earning trust.

How Artificial Intelligence is Transforming Marketing and SEO.

Artificial intelligence (AI) has rapidly become a cornerstone of modern marketing and search engine optimization (SEO).

Wix Integrates AI to Streamline Email Marketing for Small Businesses

Wix.com has integrated AI into its email marketing editor, enabling users to generate customized subject lines, body text, and calls to action from simple prompts, streamlining content creation for small businesses. This enhances accessibility, supports multilingual emails, and positions Wix competitively, though it emphasizes human oversight to avoid generic outputs.

5 Meta Ray-Ban upgrades that have me seriously excited for September 17

Both Meta and Ray-Ban are already scaling up to sell millions more of the new version of their AI glasses.

The next era of Account based marketing is strategy-led and AI-enabled

Today’s ABM playbook calls for collaborative execution and contextual engagement that scale impact across the revenue engine.

Google Ads tests new promo-focused budget tools

Google Ads is testing tools to speed up spend and scale smarter during short-term promos, giving you more control when timing matters.

Evergreen content: The only guide you’ll ever need

Evergreen content keeps working long after it’s published. Learn what it is, why it matters for SEO, and how to create content that stays relevant and ranks.

WordPress.com review: A heavyweight site builder that makes you work for it

WordPress is a powerful website builder with many strengths, particularly plugins -- but you'll have to pay extra.

ThriveCart Pro+ Announces Seamless Native Integration with Flodesk

ThriveCart, the leading cart and checkout platform which empowers 65,000 digital entrepreneurs and businesses, is excited to announce the launch of its newest feature: a native integration with Flodesk, one of the most intuitive and design-forward email marketing platforms on the market.

Service area pages: Boost local SEO across locations

Target multiple cities without duplicate content. Learn how to create service area pages that rank locally, convert visitors, and support your SEO strategy.

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