#Research related marketing articles

I test a lot of AI coding tools, and this stunning new OpenAI release just saved me days of work

It took ChatGPT Deep Research minutes to reverse-engineer my full GitHub repo, when I'd need days.

The Triple-P Framework: AI & Search Brand Presence, Perception & Performance

AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts.

Digital Marketing Market Size To Worth USD 1,189.5 Billion by 2033 , CAGR of 11.22%

The Digital Marketing Market is experiencing rapid growth, Surge in Mobile-Driven Commerce and Advertising, Rise of Social Commerce and Influencer Collaborations, and AI-Powered Personalization and Data Analytics.

Google just leaked images of the upcoming Android redesign

The blog post itself was all about the research that went into the new design system for Android 16. Google spent three years carrying out various studies and experiments with over 18,000 participants.

Microsoft launches Phi-4-Reasoning-Plus, a small, powerful, open weights reasoning model!

Microsoft Research has announced the release of Phi-4-reasoning-plus, an open-weight language model built for tasks requiring deep, structured reasoning.

The death of spreadsheets: 6 reasons why AI will soon be the dominant business reporting tool

AI will replace spreadsheets as the dominant method for utilization reporting and revenue forecasting by 2027.

Fine-tuning vs. in-context learning: New research guides better LLM customization for real-world tasks

The findings can help developers make crucial decisions when building LLM applications for their bespoke enterprise data.

Anthropic launches Claude web search API, betting on the future of post-Google information access

Anthropic has introduced a web search capability for its Claude AI assistant, intensifying competition in the rapidly evolving AI search market where tech giants are racing to redefine how users find information online.

What to do when AI Overviews take the spotlight in search

When Google answers first, how do you stay visible? Explore actionable SEO tactics for AI Overviews and long-term shifts.

AI vs. human expertise in marketing: When to automate and when to keep it human

Let AI do the boring stuff and the tedious heavy lifting—but make sure a living, breathing person remains at the helm of your marketing efforts.AI vs. human expertise in marketing: When to automate and when to keep it human

Mem0’s scalable memory promises more reliable AI agents that remembers context across lengthy conversations

Researchers at Mem0 have introduced two new memory architectures designed to enable Large Language Models (LLMs) to maintain coherent and consistent conversations over extended periods.

I tested ChatGPT's Deep Research against Gemini, Perplexity, and Grok AI to see which is best

Deep Research scours the web to learn about your query and then generates a detailed report. But which AI does it better?

The Best Email Marketing Services and Survey Software of 2025

To generate the greatest returns from email marketing, you need to build a list of recipients and then create and send eye-catching, personalized messages that keeps your audience engaged.

AI agent deployments will grow 327% during the next two years. Here's what to do now

HR chiefs recognize the transformative power of agents. Organizations must focus on strategy, skills, and teamwork to create successful hybrid.

Breaking Into New Markets With PPC: Key Considerations

PPC can be quick to activate and drive traffic within a new market. However, there are many factors involved to find success outside of PPC.

OpenAI just fixed ChatGPT’s most annoying business problem: meet the PDF export that changes everything

OpenAI launched a new PDF export capability for its Deep Research feature today, enabling users to download comprehensive research reports with fully preserved formatting, tables, images, and clickable citations. The seemingly modest update reveals the company’s intensifying focus on enterprise customers as competition in the AI research assistant market accelerates.

Google launches a Gemini app for iPad

With Google I/O 2025 right around the corner, it's a safe bet that we'll be hearing about more features and integrations for the AI assistant later this month.

Lead Generation Market Report 2025, with Profiles of AeroLeads, Callbox, Clearbit, Demandbase, HubSpot, InsideView, Leadfeeder, Marketo, Pardot, Salesforce, Salesgenie, UpLead, ZoomInfo & more

Growth is driven by digital marketing, AI, and data analytics, while North America holds a major market share.

Microsoft just launched powerful AI ‘agents’ that could completely transform your workday — and challenge Google’s workplace dominance

Microsoft announced today a major expansion of its artificial intelligence tools with the “Microsoft 365 Copilot Wave 2 Spring release,” introducing new AI “agents” designed to function as digital colleagues that can perform complex workplace tasks through deep reasoning capabilities.

10 most used gen AI tools in the enterprise

From AI chatbots and virtual assistants, to audio and video generators, these are the frontrunner gen AI tools in use today.

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