Lead gen PPC: How to optimize for conversions and drive results
Build a smart plan for improving PPC conversion rates – from ad copy and bidding to landing pages and CRM integration.
MIT research finds that philosophy is what truly determines AI success.
AI developers should be philosophers as much as technologists
Why smart businesses use AI to offload tasks and supercharge their teams
HR chiefs are boosting productivity by rolling out AI agents to handle the grunt work ('cognitive download'), but they're simultaneously leveling up skills ('cognitive upgrade').
PERQ Launches Next Generation, AI-Powered Websites to Help Multifamily Marketers and Owners Achieve Financial Goals with Lower Marketing Costs
PERQ, the leading multifamily digital marketing platform software, today announced the launch of its new website solution, PERQ Websites.
OpenAI updates its new Responses API rapidly with MCP support, GPT-4o native image gen, and more enterprise features
OpenAI is rolling out a set of significant updates to its newish Responses API, aiming to make it easier for developers and enterprises to build intelligent, action-oriented agentic applications.
The 10 Apple Watch features that convinced me to switch to the wearable full-time
The Apple Watch is officially 10 years old. These features left the biggest mark throughout the years.
The complete guide to optimizing content for SEO (with checklist)
Learn how to craft content that stands out, drives search traffic, is visible in AI-powered search, and resonates.
Salesforce unveils major Slack integration
Specialized Slack channels will let users stay up to date on structured and unstructured CRM data and keep teams aligned.
Ask An SEO: How Can I Improve The Visibility Of My Category Pages?
Kevin Gibbons discusses optimization strategies that can help improve your ecommerce category pages’ visibility.
Gartner Survey Finds Digital Channels Account for 61.1% of Total Marketing Spend
Digital channels now account for 61.1% of total marketing spend, according to a survey by Gartner, Inc. This digital dominance is reshaping strategies across industries, with seven out of 10 sectors dedicating more than 60% of their budget to online channels.
4 ways your organization can adapt and thrive in the age of AI
Biopharmaceutical company Boehringer Ingelheim is using data and more to drive organizational change and has outlined four best-practice steps for others wanting to do the same.
5 simple ways to boost CRM adoption
Explore simple strategies and behavioral nudges to improve CRM adoption in your organization.
AI is making a major impact of email marketing teams, report finds
AI is helping email marketers move faster, but many of the old, familiar challenges remain.
From chaos to clarity: How to create content briefs for SEO
Creating a quality piece of content is hard work. Depending on the size of your team, it may involve dozens of hours and several stakeholders. How can you simplify this process and keep everyone on the same page? Easy—just use a content brief.
A beginner’s guide to B2B content marketing that drives conversions
Learn how to build a B2B content marketing strategy that drives demand, aligns teams, and delivers ROI. A complete guide for enterprise marketers.
CMOs increase AI investments: Here’s what the numbers say
Optimism in generative artificial intelligence jumped nine points from 2023, per new research.
HubSpot announces deep research connector to ChatGPT
HubSpot is putting doctorate-level research into its CRM with a connector to ChatGPT.
Mistral AI’s new coding assistant takes direct aim at GitHub Copilot
Mistral AI unveiled a comprehensive enterprise coding assistant Wednesday, marking the French artificial intelligence company’s most aggressive push yet into the corporate software development market dominated by Microsoft’s GitHub Copilot and other Silicon Valley rivals.
Industry Voices , Luxury Automakers Leverage AI-Powered Marketing
One of the most significant advantages of AI-driven marketing is its ability to create hyper-personalized customer journeys. Predictive analytics plays a central role in this transformation.
Report finds consumers want deals from AI, not simulated conversation
There’s a disconnect between how consumer goods marketers use AI and what customers want from it.