Google Ad spend continues to outpace traffic volume: Report
Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, Tinuiti reports.
IAB: As brands diversify ad spend, midsize media firms grow fastest
The largest growth in the digital market last year came from mid-tier media platforms, streaming services and e-commerce businesses.
Digital Marketing: 8 Major Changes From the Last 10 Years
Digital as a whole is probably the most rapidly-changing business sphere around, and marketing is no exception. To demonstrate this, let us transport you back in time, to the bygone age of 2015, when fidget spinners were at their peak, Facebook seemed unstoppable in the realm of social media, Siri and Alexa were still novelties, and “Doge” was only a Shiba Inu from a meme. Here are some of the biggest changes in digital marketing to have happened since then:
Amplify campaign reach and avoid the retail media tax with on-the-go video advertising
Experts predict retail media will reach $81.6 billion in ad spending in 2025, comprising almost a quarter of all U.S. digital advertising dollars spent. The increasing reliance on retail media networks often requires brands to pay a premium—sometimes called the “retail media tax”—to promote their products within a retailer’s ecosystem. While retail media offers valuable visibility, it can limit campaign flexibility and drive up costs.
Uber and Instacart deepen tie-up with advertising integration
The goal is to provide CPG advertisers of all sizes with a range of capabilities across the Uber Eats grocery and retail.
As retail evolves, so too do physical stores and retail tech
A new Salesforce report says it's not just AI, it's a new role for physical stores and changing shopping behaviors changing retail.
AI tools are increasingly driving traffic to retail sites, Adobe Analytics finds
Consumers are turning to AI for shopping advice more and more. Here's what retailers need to know.
Maximize Your Digital Marketing Performance With Hotel Data Strategies - By Tina Markowitz
Whatever the industry, intelligent use of data will drive commercial and operational performance. A strategic data-driven approach generates the right demand, facilitates enhanced experiences, and builds customer loyalty. In fact, 82% of organizations with advanced data maturity benefit from positive year-on-year revenue growth.
It's Official: Walmart Is No Longer the Largest Retailer. This Magnificent Growth Stock Just Took the Title Away.
Ladies and gentlemen, there's a new name at the top of the retail industry: In the fourth quarter of 2024, Amazon (NASDAQ: AMZN) generated net sales of $188 billion. By comparison, Walmart (NYSE: WMT) generated revenue of $181 billion, marking the first time it ever came in below Amazon.
Retailers say agentic AI is the best way to boost customer sales
This survey explains how AI agents are transforming retail operations - and there are lessons for all business leaders.
Image Optimization Market Insights: Fueling Growth in Digital Marketing and E-Commerce , Most Leading Companies - TinyIMG, Nekkra UG, ShortPixel, Piio, ImageKit.io
Global Image Optimization Market reached US$ 153.2 Million in 2023 and is expected to reach US$ 238.7 Million by 2031, growing with a CAGR of 5.7% during the forecast period 2024-2031.
Why 2025 will be the year for ‘fill-in-the-blank’ media networks
Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will follow, said Upwave’s Chris Kelly.
Carbon Arc offers a marketplace for buying and selling licensed, real world transaction data to power LLMs and enterprise applications
“Data is the new oil,” an adage coined by British data scientist Clive Humby back in the distant year 2006, has only gained in popularity in the last few years thanks to the generative AI boom.
Key Digital Marketing Trends for 2025
THEUN KNOWN explores some of the top trends and share examples of how brands can use them
How Email Marketing is Transforming the Retail Industry in 2025
Retailers are now using sophisticated email marketing strategies to increase customer engagement, reduce cart abandonment, and enhance the overall shopping experience. Whether integrating artificial intelligence or optimizing emails for mobile users, businesses that harness the power of email marketing will stay ahead in an increasingly competitive landscape. This article explores the latest trends and strategies that make email marketing an essential tool for the retail industry in 2025.
Apple Pay Review
Apple Pay has paved the way for cash-free, card-free shopping, and it gets better with every iOS iteration. Considering it only works with iPhones, Apple Pay is our Editors' Choice winner for Apple users, while Google Wallet is our Editors' Choice for Android.
Why digital brands like Netflix and Wayfair are betting on physical stores
Digital-first brands are investing in brick-and-mortar — not just for sales, but for immersive brand experiences.
How Walmart Connect is growing the ‘connective tissue’ of retail media
The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ads, driving a “huge” lift in performance.
Study: Why your emails are being opened, but not clicked
Consumers are now said to be more responsive to email marketing nowadays as a result of COVID-19