Wix Announces Adaptive Content For Driving Higher Sales & Engagement
Wix announced a new feature that enables users to personalize web content for site visitors, to drive higher sales and engagement
Google Ad spend continues to outpace traffic volume: Report
Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, Tinuiti reports.
3 high-impact tactics to drive email engagement
With privacy updates, smarter audiences and stricter inbox rules, here’s how to modernize your email strategy.
Validity acquires email optimizer Litmus
The purchase is designed to provide marketers with a platform to manage the entire lifecycle of email campaigns.
Amplify campaign reach and avoid the retail media tax with on-the-go video advertising
Experts predict retail media will reach $81.6 billion in ad spending in 2025, comprising almost a quarter of all U.S. digital advertising dollars spent. The increasing reliance on retail media networks often requires brands to pay a premium—sometimes called the “retail media tax”—to promote their products within a retailer’s ecosystem. While retail media offers valuable visibility, it can limit campaign flexibility and drive up costs.
10 best Apple Watch features that transformed how we track our health and fitness
The Apple Watch is turning 10, and these features left the biggest mark throughout the years.
Is your ABM strategy keeping up with the times?
Enhance your ABM efforts with smarter data practices, precise targeting and full-funnel engagement.
Why mindset, not just tech, defines AI success in marketing
AI changes everything — especially making decisions, learning and leading. Here's how to shift from optimization to reinvention.
The best affiliate networks by need and use case
Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and real-world insights.
4 ways to connect your ads data to generative AI for smarter PPC
LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign.
Do the upfronts still matter?
The annual ad-buying bonanza can’t survive on nostalgia and sports alone and needs to modernize, says Juice Media CEO Mark Zamuner.
Most consumers will pay 25% more for their favorite brands, survey finds
Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a UserTesting study found.
Amazon’s AI agent will make it even easier for you to part with your money
The next big thing in the field of artificial intelligence is Agentic AI, which is essentially an AI tool that can automate certain multi-step processes for users. For example, interacting with a web browser for tasks like booking tickets or ordering groceries.
What are ‘phygital’ experiences and how can marketers use them?
'Phygital' experiences combine the physical and the digital. Is this a new label an old strategy?
Instacart combines AI and people power to check more items off your grocery list
The grocery delivery company unveils its new Store View and Second Store Check tools to help dispel your 'out of stock' blues.
Why Email Newsletters Are a B2B Marketing Game-Changer
In our interview with Mistry, she details how to create newsletters that build valuable relationships, the need to establish realistic publishing schedules based on resource constraints and measuring newsletter success.
Microsoft Monetize Gets A Major AI Upgrade
Microsoft revamps Monetize with AI-powered Copilot, new performance tools, and improved navigation to boost publisher productivity and ad revenue.
I am a hardcore Windows PC user, but the new Mac Studio has me rethinking everything
Apple's Mac Studio delivers impressive performance thanks to its M4 Max chip. The chipset and its space-saving design make the desktop a must-have for professionals and creatives.
Email Marketing in the iOS18 Era: What You Need to Know
Apple’s new iOS18 release in December 2024 came with major changes to the Apple Mail inbox. These include mail categories, AI summaries, branded mail and digest view. Each new feature brings new opportunities and challenges for email marketers to stand out in subscriber.
5 undervalued skills to complement PPC management
Where would your career be with 20/20 hindsight? Discover five undervalued skills that will explode in value. Future you will thank you.