Global Hospitality Marketing Takes a New Leap Forward with New Insights in Hospitality Digital Marketing Essentials 7th Edition
The Hospitality Sales and Marketing Association International (HSMAI) has recently unveiled the 7th Edition of its Hospitality Digital Marketing Essentials, a comprehensive study guide for those pursuing the Certified Hospitality Digital Marketer (CHDM) certification. This update comes as the digital landscape in hospitality continues to evolve rapidly, and the need for professionals who can adapt to these changes has never been greater. The 7th Edition is a crucial tool for those seeking to enhance their digital marketing knowledge or prepare for the CHDM certification, which is recognized globally as the standard for hospitality digital marketers.
Voice AI that actually converts: New TTS model boosts sales 15% for major brands
Generating voices that are not only humanlike and nuanced but diverse continues to be a struggle in conversational AI.
Why campaign-specific goals matter in Google Ads
Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and improved ROI.
Digital marketing in 2025: Trends and strategies
Digital channels keep rewriting the rules of customer engagement. Marketers in 2025 face more data, more screens, and less consumer patience. Only the brands that plan now will keep pace tomorrow.
Lead gen PPC: How to optimize for conversions and drive results
Build a smart plan for improving PPC conversion rates – from ad copy and bidding to landing pages and CRM integration.
ChatGPT vs. Gemini: I've Tested Both, and One Is Definitely Better
I've tested and reviewed both chatbots and am here to compare them across a number of key categories to help you determine which is best for your AI needs.
The 10 Apple Watch features that convinced me to switch to the wearable full-time
The Apple Watch is officially 10 years old. These features left the biggest mark throughout the years.
From Video Action to Demand Gen: What’s new in YouTube Ads and how to win
The newest innovation to YouTube advertising is fixing problems that have plagued video campaigns for years.
Google Marketing Live 2025: Here’s Everything That Was Announced
Explore every update from Google Marketing Live 2025, including AI-powered ads, video tools, measurement upgrades, and what marketers should do next
How AI flipped the funnel and made Go to market tactics obsolete
Traditional GTM was optimized for a different era. AI search changed the medium — and core tactics fell apart. Here’s what replaces them.
5 simple ways to boost CRM adoption
Explore simple strategies and behavioral nudges to improve CRM adoption in your organization.
The Best Mass Email Sending Tools – As Rated By Our Experts
Email marketing remains one of the most effective channels for reaching customers, with businesses generating an average return of $42 for every dollar invested. We tested five leading mass email sending platforms over six weeks, evaluating their delivery rates, automation capabilities, template quality, and ease of use across different business scenarios.
From chaos to clarity: How to create content briefs for SEO
Creating a quality piece of content is hard work. Depending on the size of your team, it may involve dozens of hours and several stakeholders. How can you simplify this process and keep everyone on the same page? Easy—just use a content brief.
Amazon Prime Day 2025 returns this July: What we know so far
Amazon's Prime Day sale is back this July. Here's everything you need to know.
A beginner’s guide to B2B content marketing that drives conversions
Learn how to build a B2B content marketing strategy that drives demand, aligns teams, and delivers ROI. A complete guide for enterprise marketers.
How To Choose a Bulk Email Service + 8 Great Options
A great bulk email service should help you segment your audience, create eye-catching designs, and stay compliant with national and international laws.
Walmart's drone delivery spreads its wings to 100 more stores - is yours one?
Customers in these cities will be able to get their Walmart order via drone in as little as 30 minutes.
CMOs increase AI investments: Here’s what the numbers say
Optimism in generative artificial intelligence jumped nine points from 2023, per new research.
Industry Voices , Luxury Automakers Leverage AI-Powered Marketing
One of the most significant advantages of AI-driven marketing is its ability to create hyper-personalized customer journeys. Predictive analytics plays a central role in this transformation.
Google Expands Video Ads Across Search, Shopping, and Image Tabs
Google is bringing video ads to Search, Image, and Shopping results in the U.S. and Canada, aiming to boost early-stage product discovery.