AI-Powered Search: Adapting Your SEO Strategy
Win visibility by focusing on relevance, brand authority, and meeting users on platforms like YouTube, Reddit, and Google AI Overviews.
Google Brings AI Trip-Finding To Google Flights
Google adds an AI “Flight Deals” tool to Google Flights, part of a broader push into vertical, conversational search experiences.
XML sitemaps: What they are & why they matter for SEO
Help search engines crawl your site smarter. Learn what an XML sitemap is, how to create one, and why it’s essential for SEO and site visibility.
Google’s new diffusion AI agent mimics human writing to improve enterprise research
The system uses diffusion mechanisms and evolutionary algorithms to produce more comprehensive and accurate research on complex topics.
How a ‘vibe working’ approach at Genspark tripled ARR growth and supported a barrage of new products and features in just weeks
The AI workspace company’s lean team practices AI-native working — or ‘vibe working,’ if you will — so that they can move at what they call “gen speed.” This allows them to release new products and features in rapid-fire succession (nearly every week or so), steadily driving up annual recurring revenue (ARR). As the company boasts, it could be “the fastest-growing startup ever in terms of ARR.”
5 B2B content types AI search engines love
From comparison pages to use case hubs, see which content types are driving AI search visibility and how to optimize them for LLM discovery.
Google Preferred Sources rolling out in US and India
Initially a labs feature, Preferred Sources lets searchers pick which sites they want to see more often in the Top Stories section in Google Search.
Ask An SEO: The Metrics That Matter For Content Strategies
Which content metrics actually drive growth? Here’s how to align KPIs with business goals, from email opt-ins to branded search and conversions.
Programmatic SEO: Scale content, rankings & traffic fast
Unlock massive growth with programmatic SEO. Learn how to automate content at scale, target long-tail keywords, and dominate SERPs with smart systems.
Traditional search still dominates, but AI is making gains in the U.S. and Europe
AI search is gaining ground, especially in Europe, but traditional search remains the primary method for finding information online.
Why Informational Content Is Critical for Ecommerce SEO
With each shift, the path from search query to website click has changed, forcing ecommerce brands to rethink how they attract and engage with potential customers.
Want to win at local SEO? Focus on reviews and customer sentiment
LLMs highlight reviews and sentiment. Brands and businesses must control their reputations to shine in AI-powered search results.
The rise of GEO: How AI search is changing digital marketing
When 58% of Google searches end without a click, marketers must quickly understand Generative Engine Optimization before their business disappears from consumers' radar.
What Does a Digital Marketer Do? 5 Essential Responsibilities
A digital marketer oversees a business’s online presence, ensuring that brands are visible via social media, digital ads, email, and more.
Microsoft's new update makes your taskbar a productivity hub - here's how
Three new 'companion' taskbar apps are coming to your work computer.
Google Web Guide: How It’s Reshaping The SERP And What It Means For Your SEO Strategy
Web Guide shifts search from links to meaning. Here's how publishers can adapt to AI-organized SERPs and semantic clustering.
July 2025 Digital Marketing Trends: AI, SEO Shifts, and Privacy Focus
July 2025 saw rapid digital marketing shifts, with AI boosting high-traffic content visibility, Apple's screenshot indexing enhancing visual SEO, and Cloudflare's AI crawler blocks emphasizing privacy. Stricter ad policies and multi-platform trends demand adaptability. Marketers must prioritize ethical AI integration and quality content to stay competitive.
YouTube for SEO: Boost rankings with video content
Learn how to use YouTube to improve SEO, drive traffic, and earn SERP features. Explore advanced video strategies for search visibility and authority.
Google embeds AI agents deep into its data stack - here's what they can do for you
Google's new agents aren't chatbots. They're autonomous problem-solvers for the enterprise. Here's how they integrate with BigQuery, Spanner, and Gemini to transform analytics, coding, and infrastructure.
From search to answer engines: How to optimize for the next era of discovery
Traditional SEO isn't enough in the world of answer engines. Optimize for LLMs, boost AI citations, and engineer relevance at scale.