#Search related marketing articles

Nearly 8 In 10 Americans Use ChatGPT For Search, Adobe Finds

Adobe’s latest report finds 77% of Americans report using ChatGPT as a search engine, with nearly 1 in 4 preferring it over Google.

As AI use expands, platforms like Brain Max seek to simplify cross-app integration

As more companies choose to bring generative AI tools into their workflows, the number of AI applications they need to connect to their stack increases. An emerging trend brings more visibility into all these applications in one place, allowing enterprises to query, search, and monitor their data and AI applications without needing to open additional windows.

Sakana AI’s TreeQuest: Deploy multi-model teams that outperform individual LLMs by 30%

Japanese AI lab Sakana AI has introduced a new technique that allows multiple large language models (LLMs) to cooperate on a single task, effectively creating a “dream team” of AI agents. The method, called Multi-LLM AB-MCTS, enables models to perform trial-and-error and combine their unique strengths to solve problems that are too complex for any individual model.

Unlocking organic shopping: 8 insights from Google’s free listings

Ranking within Google’s organic shopping results comes with its challenges. These insights will fast-track your free listings knowledge.

Google Ads rolls out “AI Max” search match type in Search Term report

Google Ads’ new AI Max match type gives advertisers visibility into automated search performance, enabling clearer comparisons and more informed campaign decisions.

Google Search adds Gemini 2.5 Pro, AI Deep Search, and agentic local calling’

Gemini 2.5 Pro powers Google’s AI Mode and Deep Search, while new agentic features let Search call local businesses to check prices.

7 ways to grow brand mentions, a key metric for AI Overviews visibility

To show up in AI search, you need to be mentioned – credibly, often, and in the right places. These tactics will help you get there.

Google Performance Max: Everything You Need To Know

Performance Max has come a long way. Learn how recent updates offer more transparency, reporting, and control to help shape smarter campaigns.

Organic search impressions: How to track & improve

Discover what organic search impressions are, how they impact SEO performance, and how to analyze and improve them using proven tools and tactics.

How To Calculate Your Return On Ad Spend & Ways To Use It

Calculating ROAS and using it in PPC management and performance measurement is a powerful way to ensure you get ROI on your SEM.

Google AI Mode available in India without sign-in

Just two weeks ago, Google launched AI Mode within Search Labs - now Google made it available to all, without sign-in.

How to win with your local marketing strategy (with AI, SEO, and Community)

Master local marketing with proven SEO, social, and offline tactics to boost visibility, build trust, and grow your local customer base fast.

Why your Google event post isn’t showing and how to fix it

GBP event posts for restaurants and bars can show in mobile search – but only if done right. Here’s how to meet Google’s.

Google Shopping Ads Now Available in Google Lens Results

Visual search just got a lot more shoppable. Google has expanded its Shopping ad capabilities into Google Lens, enabling advertisers to reach users at the moment of visual discovery. This exciting integration opens new doors for ecommerce brands to showcase products to high-intent shoppers, right when curiosity strikes.

How Enterprise Search And AI Intelligence Reveal Market Pulse

Understanding the market pulse requires a fundamental shift from traditional search intelligence to AI-powered.

14 experts on the state of email marketing in the age of AI and owned media

Dive in for some stark observations, strategies, and exclusive G2 data analysis on the state of email marketing in 2025.

Guest column: Digital or traditional marketing? You’re asking the wrong question

Walk into just about any local business in the Roaring Fork Valley and you’ll find a familiar scene: a well-worn stack of glossy magazines on the counter, maybe last week’s Post Independent folded open to a real estate ad, and a flat-screen TV quietly looping a local commercial. It’s a marketing playbook that’s worked here for decades, and for good reason. In this valley, tradition has staying power.

OpenAI Quietly Adds Shopify As A Shopping Search Partner

OpenAI ChatGPT Search quietly expanded its shopping search features by including Shopify as a data provider.

Perplexity's Comet AI browser is hurtling toward Chrome - how to try it

The agentic browser aims to compete with Chrome and Safari as the AI browser race heats up. Here's how it works.

Master GA4: Google Analytics 4 tips & tutorials

Learn how to use GA4 for better tracking, insights, and reporting. Track organic traffic, custom events, and SEO KPIs with advanced GA4 strategies tailored for modern search teams.

Sign up for our weekly newsletter!

Not your average email newsletter... Marketing tips, fun, and who knows what else!