Google Ads links web + app campaigns with new features
New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform performance.
Digital Marketing 2025: Smart Strategies That Work
How to grow online with proven digital marketing trends
Yes, Generative engine optimization is happening
GEO isn’t a buzzword. It’s already happening. Language evolves, and so too should how we define search in the AI era.
Digital Marketing Software Market: Enabling Smarter Campaigns, Driving Customer Engagement, and Powering Data-Driven Growth
The global Digital Marketing Software market is expected to experience significant expansion, with its value projected to increase from USD 92.2 billion in 2025 to USD 305.9 billion by 2035, reflecting a CAGR of 14.2%. This rapid market growth is being driven by the rising demand for efficient and scalable marketing solutions across diverse industry verticals.
Google AI Mode model improved for complex STEM questions, says Google
Just in time for school, Google updated its AI Mode model.
What are external links? SEO benefits and best practices
External links build trust and authority. Learn what they are, why they matter for SEO, and how to use them strategically without hurting your rankings.
The Behavioral Data You Need To Improve Your Users’ Search Journey
Behavioral data helps us understand what drives users to a search, where they carry it out, and what points of friction might be blocking conversion.
Adapting email for AI-powered inboxes and zero-click journeys
Clicks are vanishing, but email still sparks action. Learn how to prove its influence with smarter metrics and schema markup.
Free Keyword Research
Find high-value keywords from the 26.6B terms people actually search.
ChatGPT is reportedly scraping Google Search data to answer your questions - here's how
OpenAI's in-house tools have real-time answering blind spots. The company's solution could be to patch it with Google's search index.
What is 10x content? How to create content that ranks
10x content outperforms the competition. Learn what makes content 10x better, how to craft it, and why it’s key to dominating search and earning trust.
ChatGPT’s maker will give AI certificates and build its own LinkedIn
OpenAI Jobs Platform and OpenAI Certifications hope to shake up the AI talent market.
Is Digital Marketing a Good Career Choice in 2025? A Practical Guide for Beginners
If you scroll more than you sleep, you already understand why digital marketing.
Why community is the antidote to AI overload in search marketing
In a world where AI-generated answers sound the same, community-driven trust gives brands individuality, credibility, and lasting preference.
Google AI Mode Adds Agentic Booking, Expands To More Countries
Google adds agentic bookings and personalization to AI Mode and expands access to 180+ countries in English.
Upland Software Earns 49 Badges in G2’s Fall 2025 Market Reports
Upland’s AI-powered proposal management software, Upland Qvidian, received numerous recent customer reviews while Upland BA Insight, the company’s AI enablement solution, garnered recognitions.
Evergreen content: The only guide you’ll ever need
Evergreen content keeps working long after it’s published. Learn what it is, why it matters for SEO, and how to create content that stays relevant and ranks.
Unlocking brand potential with next-generation domain names
Many businesses cling to the familiarity and effectiveness of traditional domain names. After all, legacy domains have enabled marketers for decades to build recognition and trust with customers, offering a reliable way to convey what a brand is all about.
From SEO to SXO: How Search Experience Optimization Is Transforming Digital Marketing
Through its search engine, consideration is given whether sites actually are enjoyed by people. Such a change has spawned an emerging methodology that refers to Search Experience Optimization (SXO).
Google Web Guide: How It’s Reshaping The SERP And What It Means For Your SEO Strategy
Web Guide shifts search from links to meaning. Here's how publishers can adapt to AI-organized SERPs and semantic clustering.