#Search related marketing articles

Zero-click searches rise, organic clicks dip: Report

AI tools like ChatGPT are growing, but Google still dominates. YouTube is the a destination and more clicks stay within Google’s ecosystem.

What is AI SEO? How artificial intelligence is changing search optimization

Digital marketing has a new force: AI SEO. As search engines become increasingly sophisticated and AI tools become mainstream, understanding how artificial intelligence has transformed search optimization is now essential for success. This guide explores exactly how AI is reshaping SEO and provides actionable strategies to stay ahead of the curve.

What is on-page SEO? Key elements & best practices

Introduction: What is on-page SEO and why does it matter?

Google expands ads in AI Overviews, AI Mode to desktop

Google's expansion of Search and Shopping ads opens new opportunities for businesses to reach users during early, discovery moments.

OpenAI updates its new Responses API rapidly with MCP support, GPT-4o native image gen, and more enterprise features

OpenAI is rolling out a set of significant updates to its newish Responses API, aiming to make it easier for developers and enterprises to build intelligent, action-oriented agentic applications.

Google Marketing Live 2025: Here’s Everything That Was Announced

Explore every update from Google Marketing Live 2025, including AI-powered ads, video tools, measurement upgrades, and what marketers should do next

The complete guide to optimizing content for SEO (with checklist)

Learn how to craft content that stands out, drives search traffic, is visible in AI-powered search, and resonates.

An In-Depth Guide To Apple Search Ads

Whether your app is core to your business or a secondary channel, Apple Search Ads can drive value. This guide shows how to get started.

Ask An SEO: How Can I Improve The Visibility Of My Category Pages?

Kevin Gibbons discusses optimization strategies that can help improve your ecommerce category pages’ visibility.

Uniphore Introduces Marketing Agents, Providing AI-Powered Automation to Marketers

Knowledge, Search and Audience Agents bring natural language, automated marketer workflows to Uniphore CDP

How to rank higher on Google (even if you’re just getting started)

This guide walks you through SEO strategies to help you rank higher on Google. No shortcuts. Just steps that align with how search works today (and don’t require you to be an SEO guru!).

Digital ad spend hits $4.2bn in March quarter as video and audio fuel growth

Australia’s digital advertising market continues to climb, with internet ad spend reaching AU$4.2 billion in the March 2025 quarter, up 11.6% year-on-year, according to new data from the Interactive Advertising Bureau Australia.

3 must-have new AI features for your DAM

GenAI isn't perfect, but it's a lot more powerful and can automate workflows and processes that will make you feel like your DAM has superpowers.

Google’s Sergey Brin Says AI Can Synthesize Top 1,000 Search Results

Sergey Brin says that AI search performs the kind of deep research that users previously had to do themselves.

I'm an AI expert, and these 8 announcements at Google I/O impressed me the most

New AI features are coming to Search, Workspace, Gemini, and more. Here's my pick of the best AI news at Google I/O 2025.

Google Expands Video Ads Across Search, Shopping, and Image Tabs

Google is bringing video ads to Search, Image, and Shopping results in the U.S. and Canada, aiming to boost early-stage product discovery.

Is SEO Still Relevant In The AI Era? New Research Says Yes

New study of 25,000 searches shows that top Google rankings still matter for ChatGPT, Perplexity, and AI search results.

The battle to AI-enable the web: NLweb and what enterprises need to know

NLWeb enables websites to easily add AI-powered conversational interfaces, effectively turning any website into an AI app where users can query content using natural language. NLWeb isn’t necessarily about competing with other protocols; rather, it builds on top of them. The new protocol uses existing structured data formats like RSS, and each NLWeb instance functions as an MCP server.

2025 Newest Digital Marketing Solutions by Sectors

In this post, we look at new digital marketing trends that many sectors are adopting to enhance and accelerate brand engagement’s and product uptake.

Google shares 8 ways to be successful with AI Search experiences

Google says AI Overviews drive better clicks, but offers little new guidance – even as AI Mode threatens to further shrink organic traffic.

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