Global Hospitality Marketing Takes a New Leap Forward with New Insights in Hospitality Digital Marketing Essentials 7th Edition
The Hospitality Sales and Marketing Association International (HSMAI) has recently unveiled the 7th Edition of its Hospitality Digital Marketing Essentials, a comprehensive study guide for those pursuing the Certified Hospitality Digital Marketer (CHDM) certification. This update comes as the digital landscape in hospitality continues to evolve rapidly, and the need for professionals who can adapt to these changes has never been greater. The 7th Edition is a crucial tool for those seeking to enhance their digital marketing knowledge or prepare for the CHDM certification, which is recognized globally as the standard for hospitality digital marketers.
Full-stack marketers need support at the organizational and technological levels
A new report finds full-stack marketers need more help from tools and leadership.
How to Get Your First 1,000 Email Subscribers (The Smart Way)
Here's a step-by-step system for startup founders to build their first 1,000 engaged email subscribers — without guesswork or gimmicks.
PERQ Launches Next Generation, AI-Powered Websites to Help Multifamily Marketers and Owners Achieve Financial Goals with Lower Marketing Costs
PERQ, the leading multifamily digital marketing platform software, today announced the launch of its new website solution, PERQ Websites.
The Intersection Of Video SEO And Social Media: Tactics To Win
Discover how video SEO and social media work together to boost visibility, drive engagement, and turn your videos into powerful marketing.
How to blend AI and human input in your content approach
Discover a scalable content strategy that pairs AI’s power with human judgment to hit your SEO and brand goals.
Email is the most misunderstood channel in your digital stack
Email can be your brand’s most controllable growth lever — if you stop treating it like a last resort.
What’s Amazon Live Streaming?
Amazon seems fixated on giving certain areas of its site a social media feel. The e-commerce platform also wants to capitalize on influencer marketing, which is huge today. Amazon Live helps it accomplish both of those goals simultaneously.
How smarter campaign modeling and automation drive real marketing ROI
Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign.
Digital ad spend hits $4.2bn in March quarter as video and audio fuel growth
Australia’s digital advertising market continues to climb, with internet ad spend reaching AU$4.2 billion in the March 2025 quarter, up 11.6% year-on-year, according to new data from the Interactive Advertising Bureau Australia.
How To Successfully Weave Your Brand Messaging Into Sales Copy
Master your brand messaging and craft flawless, compelling sales copy. Learn how to incorporate your brand message into ads, email, and more.
5 ways marketers can use Gemini GEMS to increase productivity
Want to get more out of generative AI than the base models offer? Gemini GEMS is a good way to improve your productivity.
Figma’s new tools create a design-to-deployment ecosystem
Features for marketing and brand teams position Figma as a direct competitor to Canva, Adobe, WordPress and Wix.
ChatGPT models explained: How to use each, according to OpenAI
Most people have probably just been using the newest model they can get their hands on, but it turns out that each of the six current models is good at different things — and OpenAI has finally decided to tell us which model to use for which tasks.
Gen Z is forcing a rebuild of the martech stack in higher ed and beyond
Forget polished brochures — Gen Z wants TikToks and texts. Here’s how to rebuild your martech stack for them.
Value, not social issues, are top priorities amid tariff turmoil: Kearney
Amid economic uncertainty, consumers are putting value and product expectations above all else.
Why NotebookLM needs to be the next app you download on your phone
One of my daily struggles is organizing ideas cohesively into a single place. Similar is the case with my sister, who works on machine learning research projects at the intersection of dental science. My youngest sibling is an educator, and she has more teaching material folders on her desktop than I have the patience to count.
Email Marketing Software Market Driving Growth with a 10.89% CAGR by 2035
According to the report published by Allied Market Research, the global email marketing software market generated $1.2 billion in 2021, and is projected to reach $3.3 billion by 2031, growing at a CAGR of 10.9% from 2022 to 2031.
Rethinking Meta Ads AI: Best practices for better results
Meta’s AI promises hands-off advertising – but not everything runs better on autopilot. Here’s where human insight still wins.