AI-Powered Search: Adapting Your SEO Strategy
Win visibility by focusing on relevance, brand authority, and meeting users on platforms like YouTube, Reddit, and Google AI Overviews.
Sociable: Google expands its use of AI to detect invalid ad traffic
Enhanced abilities around analyzing ad placements could reduce ad costs and help advertisers reach more of their target audience.
How much should hoteliers be spending on marketing?
With the 2026 budgeting season in hospitality rapidly approaching, it's not too late to compare marketing spend in hospitality to the retail industry and the broader economy. As per the authoritative Gartner CMO 2025 Spend Survey, the average 2025 marketing budgets are 7.7% of total revenue, same as in 2024.
I tested Meta's new Oakley smart glasses in the studio - my take as a content creator
I tested Meta's new Oakley smart glasses in the studio - my take as a content creator
Is it time for retail media networks to think beyond the ads?
RMNs must go from ad platforms to content engines that build trust through authentic storytelling with creator partnerships and personalized content.
Looking for the Best AI Writing Help? I Put 5 of the Biggest Apps to the Test
Which AI tools excel at email and other short-form writing? Here's how Apple Intelligence, Grammarly, and others performed in turning rough drafts into polished prose.
18 Top Digital Marketing Tools in 2025 Based on Category
From social media management tools to SEO and email aides, there are plenty of options to improve your digital marketing.
Effective SEO Organizational Structure For A Global Company
SEO at scale requires more than local know-how. Here’s how to structure global teams, processes, and tools for consistent performance.
5 Ways To Prove The Real Value Of SEO In The AI Era
Win SEO buy-in by proving value with AI visibility tracking, forecast modeling, and competitive benchmarks that matter to stakeholders.
In GEO, brand mentions do what links alone can’t
Help LLMs connect the dots on your brand. Strategic mentions across media, content, and communities make the difference.
What Does a Digital Marketer Do? 5 Essential Responsibilities
A digital marketer oversees a business’s online presence, ensuring that brands are visible via social media, digital ads, email, and more.
AI Powers Digital Marketing Attribution for Scalable Growth
Digital marketing's attribution is shifting from an opaque black box to a growth engine via AI, multi-touch models, and data integration. Overcoming challenges like privacy and silos, savvy firms use analytics for precise ROI and personalization. This evolution fosters proactive strategies, unlocking scalable success in a data-driven era.
Travel Agents’ 2025 Strategies: AI, Sustainability, and Digital Marketing
Travel agents in 2025 are adopting AI for personalized itineraries and chatbots, emphasizing sustainability through eco-partnerships and storytelling, leveraging social media influencers, retargeting ads, and experiential events. By measuring ROI and adapting data-driven tactics, they enhance customer satisfaction and boost conversions. These innovative strategies ensure thriving amid digital competition.
Travel Agents’ 2025 Strategies: AI, Sustainability, and Digital Marketing
Travel agents in 2025 are adopting AI for personalized itineraries and chatbots, emphasizing sustainability through eco-partnerships and storytelling, leveraging social media influencers, retargeting ads, and experiential events. By measuring ROI and adapting data-driven tactics, they enhance customer satisfaction and boost conversions. These innovative strategies ensure thriving amid digital competition.
Influencer Intelligence: Navigating the Next Era of Digital Marketing
Influencer Intelligence
Unlocking the Future of Digital Marketing with Hyperformance: Templates, Ads, and Design Services
Whether you need ready-made digital templates, an informative eBook on Meta and Google Ads, or bespoke design services like 3D animation, packaging design, and logos, Hyperformance is the one- stop solution to elevate your brand's digital presence.
Google still leads, but Gen Z and AI are reshaping search behavior: Survey
Gen Z is driving a shift toward AI and social platforms for search, as trust in AI tools grows and search habits splinter by age and intent.
Email still leads the way in marketing: outshining billboards, TV ads, and other flashy campaigns
When most people hear the word ‘marketing’, their minds drift to massive billboard campaigns, glossy TV ads, and quirky fruit-shaped billboards as you weave through city traffic. (Yes, Pineapple Insurance, we’re looking at you.)
Sociable: Inside YouTube’s new generative AI features for Shorts
Among the latest additions is image-to-video animation, which can turn your photos into animated elements.
AI search is booming, but SEO is still not dead
AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy.