How the Rise of Streaming is Democratizing TV Advertising
As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad channel in the U.S., accounting for one in every 10 dollars spent on digital advertising, according to Emarketer. In fact, U.S. brands alone spent more than $28 billion on CTV advertising last year, making up one-third of the total amount of money spent on TV advertising as a whole.
How to integrate SEO into your broader marketing strategy
SEO alone isn’t enough in 2025. Learn to integrate search into a full-funnel marketing strategy to reach, engage, and convert your audience.
Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement
In 2025, B2B marketing continues to evolve, shaped by shifting trends and emerging technologies including generative AI. A well-executed email marketing strategy remains a cornerstone of successful digital marketing efforts. But what separates a high-performing email campaign from one that falls flat? The key lies in cultivating a robust, dynamic B2B email marketing database by building trusted relationships.
How to start in Digital Marketing? A guide for 2025
Digital marketing has become the foundation of modern business strategy, and it’s only gaining momentum as we enter 2025. With the constant evolution of online platforms, from social media to search engine optimization (SEO), companies are increasingly focusing on digital channels to engage their target audience and drive business growth.
What exactly IS Digital Marketing?
By definition, digital marketing is any marketing that uses an electronic device or the internet. Traditional marketing like billboards and newspaper ads still exist, but digital marketing focuses on reaching people where they spend a huge chunk of their time: online. But it’s so much more than just banner ads – here are some other examples of digital marketing that you have likely come across in your daily routine:
Exponential Growth Expected for Healthcare Digital Marketing Market With Complete SWOT Analysis by Forecast From 2025 to 2032
The healthcare digital marketing market is estimated to be valued at USD 2.53 Billion in 2024 and is expected to reach USD 13.1 Billion by 2031, growing at a compound annual growth rate (CAGR) of 26.5% from 2024 to 2031.
Top Three Most Important Aspects of Digital Marketing
Dan Purvis, Founder, and Director at Comms Axis Ltd. outlines what matters most in digital marketing: SEO, marketing automation and content
Types of Digital Marketing: The Marketer’s Toolkit for 2025
Today, digital marketing is one of the most important strategic initiatives for businesses. Many people turn to the internet for information on businesses and products as consumers like to be educated about their purchases. Using different digital marketing strategies to promote your business and products digitally will help you reach your audience through the channels that they’re already engaging with. So before beginning our learning on the types of digital marketing, let us first understand what is digital marketing.
4 Hotel Marketing Strategies for 2025
The hospitality industry isn’t just about providing services anymore — it’s about offering exquisite experiences and building lifelong memories. With the change in this landscape, hotel marketing strategies and hospitality marketing, in general, must address these shifts.
ChatGPT can carry out daily recurring tasks for you now - how to get started
ChatGPT inches closer to agentic AI with its news Tasks feature. Here's what it can do for you.
Did Meta Platforms Just Say "Checkmate" to Nvidia?
One artificial intelligence (AI) stock that got off to a scorching start this year is social media juggernaut Meta Platforms (NASDAQ: META). Just a couple of weeks ago, Meta's leadership told investors that 2025 is going to be a jam-packed year as the company seeks to continue moving aggressively on its AI roadmap.
The essential digital marketing trends to watch in 2025
In this blog, we’ll give you a sneak peak into some of the key digital marketing trends from the report. We also outline some actionable pro tips for you to make an impact with your digital marketing campaigns in 2025.
The top 50 genAI use cases in marketing
Content, data, ads and more — see where genAI is innovating marketing and where it’s struggling to make an impact.
Top 5 Digital Marketing Jobs and How to Land Them
Digital marketing is one of the fastest-growing industries today, with companies relying on online platforms to reach their customers.
Apple Invites is a new iPhone app to manage your social life
It's a reminder of the days when Facebook was good and fun.
How to Learn Digital Marketing in 2025
Digital Marketing is a broad and dynamic field encompassing various strategies and techniques to promote products, services, or brands using digital channels. Unlike traditional marketing, which relies heavily on offline methods, digital marketing leverages the power of the internet and electronic devices to reach a wider audience and engage with potential customers.
Master the Art of Digital Marketing: Strategies to Skyrocket Your Brand in 2025
The digital marketing landscape is constantly evolving. What worked yesterday might be obsolete tomorrow. Brands that stay ahead of the curve embrace new technologies, adapt to shifting consumer behaviors, and implement data-driven strategies. In 2025, the competition will be fiercer than ever, making it crucial to refine your approach. This guide will walk you through key strategies to amplify your brand’s reach, increase engagement, and drive conversions.
Why SEO Is So Important in Digital Marketing in 2025
It optimises your website so that its ranking is improved on search engine result pages, also known as SERPs. SEO is therefore incredibly important for all your digital marketing endeavours.
Future of Mobile Marketing: $57,850 Million Market Opportunity Fueled by Digital Commerce Trends
The growing reputation of on-demand businesses, rise in omnichannel shopping adoption, and demand for customization drive the global mobile marketing market.
Instagram and TikTok outrank Google for Gen Z shoppers: Survey
Although younger searchers prefer social platforms, Google is still king among millennials, gen X, and boomers.