Inching towards AGI: How reasoning and deep research are expanding AI from statistical prediction to structured problem-solving
AI has evolved at an astonishing pace. What seemed like science fiction just a few years ago is now an undeniable reality. Back in 2017, my firm launched an AI Center of Excellence. AI was certainly getting better at predictive analytics and many machine learning (ML) algorithms were being used for voice recognition, spam detection, spell checking (and other applications) — but it was early. We believed then that we were only in the first inning of the AI game.
10 Must-Know Email Marketing Statistics for 2025
There’s a lot more to email marketing than simply sending out promotions or updates — it’s a cornerstone of modern business strategy. It’s where brands build relationships, spark engagement, and drive conversions in an increasingly competitive digital landscape.
How CMOs can get out of ‘no man’s land’ and on the same page as CEOs
Boathouse CEO John Connors examines takeaways from the agency’s fourth annual study of the CEO’s perspective on marketing and the role of the CMO.
Mobile marketing with RCS: What you need to know
RCS is game-changing technology for mobile marketing. Updated with stats from Infobip showing significant growth in RCS.
U.S. search ad revenues surged to $102.9 billion in 2024
Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.
What is predictive analytics? Transforming data into future insights
Predictive analytics and predictive AI can help your organization forecast outcomes based on historical data and analytics.
10 Must-Know Email Marketing Statistics for 2025
There’s a lot more to email marketing than simply sending out promotions or updates — it’s a cornerstone of modern business strategy. It’s where brands build relationships, spark engagement, and drive conversions in an increasingly competitive digital landscape.
Study: Why your emails are being opened, but not clicked
Consumers are now said to be more responsive to email marketing nowadays as a result of COVID-19