Digital marketing in 2025: Trends and strategies
Digital channels keep rewriting the rules of customer engagement. Marketers in 2025 face more data, more screens, and less consumer patience. Only the brands that plan now will keep pace tomorrow.
Full-stack marketers need support at the organizational and technological levels
A new report finds full-stack marketers need more help from tools and leadership.
Inside Intuit’s GenOS update: Why prompt optimization and intelligent data cognition are critical to enterprise agentic AI success
Enterprise AI teams face a costly dilemma: build sophisticated agent systems that lock them into specific large language model (LLM) vendors, or constantly rewrite prompts and data pipelines as they switch between models. Financial technology giant Intuit has solved this problem with a breakthrough that could reshape how organizations approach multi-model AI architectures.
Apple acquires RAC7, its first-ever video game studio
Exclusive: Apple has acquired the two-person studio behind Sneaky Sasquatch, one of Apple Arcade's most popular games.
At Google I/O, Sergey Brin makes surprise appearance — and declares Google will build the first AGI
At Google I/O this week, amid the usual parade of dazzling product demos and AI-powered announcements, something unusual happened: Google declared war — quietly — in the race to build artificial general intelligence (AGI).
From Video Action to Demand Gen: What’s new in YouTube Ads and how to win
The newest innovation to YouTube advertising is fixing problems that have plagued video campaigns for years.
Time to First Value: The CX metric you can’t afford to ignore
Time to First Value is the critical but often overlooked moment that defines whether customers will keep going or give up.
The future of B2B authority building in the AI search era
With AI shaping buyer research, content must earn trust at first glance. Explore how to structure, distribute, and elevate B2B content in this new discovery landscape.
How restaurant chains are updating their marketing menus in tough economy
Marketers at QSR and fast casual brands are taking big swings with creative campaigns, evolving loyalty strategies and technology investments.
Using ChatGPT’s Advanced Data Analysis feature for PPC
Explore real-world examples of how to use the feature to speed up PPC data processing and visualization, insights generation, and more.
Constant Contact Acquires Moosend from Sitecore
The acquisition of Moosend will unlock strategic growth opportunities, and allow for investment in Moosend's product portfolio, which serves small businesses and marketing teams who utilize the solution to deliver personalized messaging, improve customer interactions, and build loyalty. Following the transaction, Moosend will continue to power Sitecore's Send solution for new and existing customers.
How To Host Or Migrate A Website In 2025: Factors That May Break Rankings [+ Checklist]
Learn how to migrate your website effectively for better ranking. Discover hosting options that enhance your SEO performance.
LLMS.txt isn’t robots.txt: It’s a treasure map for AI
Not just another SEO file – LLMS.txt curates your site’s best AI-digestible content for inference. Here's how to use it.
How to rank higher on Google (even if you’re just getting started)
This guide walks you through SEO strategies to help you rank higher on Google. No shortcuts. Just steps that align with how search works today (and don’t require you to be an SEO guru!).
A beginner’s guide to B2B content marketing that drives conversions
Learn how to build a B2B content marketing strategy that drives demand, aligns teams, and delivers ROI. A complete guide for enterprise marketers.
Industry Voices , Luxury Automakers Leverage AI-Powered Marketing
One of the most significant advantages of AI-driven marketing is its ability to create hyper-personalized customer journeys. Predictive analytics plays a central role in this transformation.
Hospitality Sales and Marketing Association International Launches Game Changing 7th Edition Digital Marketing Guide to Equip Hotel Professionals for AI, OTT, and Revenue Strategy Mastery
The Hospitality Sales and Marketing Association International has just set a new benchmark in industry education. With the launch of its 7th Edition Digital Marketing Guide, hotel professionals now have a powerful resource to navigate the fast-evolving digital landscape. This isn’t just a routine update—it’s a strategic leap.
Is SEO Still Relevant In The AI Era? New Research Says Yes
New study of 25,000 searches shows that top Google rankings still matter for ChatGPT, Perplexity, and AI search results.
Email Marketing Software Market Driving Growth with a 10.89% CAGR by 2035
According to the report published by Allied Market Research, the global email marketing software market generated $1.2 billion in 2021, and is projected to reach $3.3 billion by 2031, growing at a CAGR of 10.9% from 2022 to 2031.
Learn how to scale content, analyze data, and enhance SEO results while effectively and responsibly using AI.
Learn how to scale content, analyze data, and enhance SEO results while effectively and responsibly using AI.