How Target is tackling back-to-school marketing with dual campaigns
Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend product assortment.
Marketing results don’t add. They multiply and synergize.
Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement.
Ecommerce advertising: Strategies to drive online sales
This guide covers ecommerce ad basics, including the strengths and limitations of current ecomm platforms, strategies, and tactics. Read on to learn how to drive ecommerce sales effectively.
Amazon tests tool that lets brands contact shoppers in departure from its tight control over customers
Amazon is quietly rolling out a way for some brands on its site to engage with shoppers, in a move that represents a departure from its historically tight controls over customer data.
7 ways to grow brand mentions, a key metric for AI Overviews visibility
To show up in AI search, you need to be mentioned – credibly, often, and in the right places. These tactics will help you get there.
Organic search impressions: How to track & improve
Discover what organic search impressions are, how they impact SEO performance, and how to analyze and improve them using proven tools and tactics.
If it tells the right story, brand fuels demand
Why and how to build a brand that's true to your company and resonates with customers.
12 actionable tips for the Google AI Mode era
Get your brand ready for AI-first search. Create standout content, optimize for agents, and lead in the era of search everywhere.
What is SaaS SEO?
Learn how to build a winning SaaS SEO strategy that drives traffic, leads, and revenue. Explore proven tactics for technical SEO, content, and buyer journey alignment.
Aligning The CIO, CFO & CMO For Search Driven ROI
Visibility in AI search isn’t just marketing. It’s infrastructure, finance, and strategy. Here’s how enterprise leaders.
SEO for chatbots: How Adobe aims to help brands get noticed in the age of AI
The company's new LLM Optimizer is designed to make it easier for marketers to track and boost visibility across the chatbots starting to compete with Google search.
TECH TALK WITH MIKE: Four most effective ways to grow your email list
It is estimated that there are more than three billion email users globally, and this figure is bound to grow past four billion by the end of 2023. This is a clear indication that you shouldn’t miss out on this form of marketing. If you have just started marketing via email and are finding it challenging to build your subscriber list, several resourceful tactics can come handy.