This new C-suite role is more important than ever in the AI era - here's why
Cisco's chief customer experience officer explains the challenges and opportunities of this emerging role.
These CFOs are devoting 25% of their AI budgets to agentic AI
More than a third of all chief financial officers surveyed are pursuing an aggressive AI strategy, compared to only 3% in 2020.
Go to market principles to help emerging products gain traction
Early adopters embrace potential. Mainstream buyers demand clarity. The right GTM approach moves products into the mass market.
How a ‘vibe working’ approach at Genspark tripled ARR growth and supported a barrage of new products and features in just weeks
The AI workspace company’s lean team practices AI-native working — or ‘vibe working,’ if you will — so that they can move at what they call “gen speed.” This allows them to release new products and features in rapid-fire succession (nearly every week or so), steadily driving up annual recurring revenue (ARR). As the company boasts, it could be “the fastest-growing startup ever in terms of ARR.”
ChatGPT rockets to 700M weekly users ahead of GPT-5 launch with reasoning superpowers
OpenAI’s ChatGPT will reach 700 million weekly active users this week, the company announced Monday, cementing its position as one of the fastest-adopted software products in history just as the company prepares to release its most powerful language model yet.
How the Premier League uses AI to boost fan experiences and score new business goals
Business leaders can learn from this AI strategy that places personalized experiences at the heart of digital transformation.
Scaling AI starts with people, not technology
AI at scale succeeds when teams are ready first. Build curiosity, clarify roles and redesign workflows before expanding technology.
5 practical strategies for better collaboration between marketing and IT
Marketing and IT don’t always speak the same language. That disconnect delays projects and kills innovation. These five tactics change the game.
Marketing and IT are rewriting the rules of digital transformation
From shared data stewardship to co-owned tech stacks, see how marketing and IT are building more adaptive, insight-driven businesses.
How AI amplifies these other tech trends that matter most to business in 2025
The top frontier technologies for companies in 2025 include agentic AI and the fast-moving evolution of AI solutions in the marketplace.
MessageGears wins “Best B2C Email Marketing Solution” in 2025 MarTech Breakthrough Awards Program
Prestigious international annual awards program recognizes standout marketing, advertising, and sales technologies around the world
Reclaiming relevance in an AI-overloaded, buyer-led market
AI saturation is crowding the market. Learn how to cut through the noise, earn trust and connect with today’s buyers.
AI Powers Digital Marketing Attribution for Scalable Growth
Digital marketing's attribution is shifting from an opaque black box to a growth engine via AI, multi-touch models, and data integration. Overcoming challenges like privacy and silos, savvy firms use analytics for precise ROI and personalization. This evolution fosters proactive strategies, unlocking scalable success in a data-driven era.
4 Ways Act! Advantage Can Create a Smarter Front Office for SMBs
With the Act! Advantage solution suite, SMBs can centralize their customer data, sales, marketing processes, website, accounting system, and business apps to provide teams with the unified ecosystem they need to succeed and thrive in competitive markets.
Apple is eyeing a ChatGPT-like search, but it must focus beyond Siri
Siri needs an AI overhaul, but Apple must really focus on Safari to reap the benefits.
Landing Page Builders Market: Empowering Digital Marketing, Driving Conversions, and Simplifying Website Creation
The global landing page builders market is projected to grow significantly over the next decade. Valued at USD 715.5 million in 2025, the market is forecast to reach approximately USD 2.72 billion by 2035. This represents a robust compound annual growth rate (CAGR) of 14.3% during the forecast period.
Anthropic takes on OpenAI and Google with new Claude AI features designed for students and developers
Anthropic is launching new “learning modes” for its Claude AI assistant that transform the chatbot from an answer-dispensing tool into a teaching companion, as major technology companies race to capture the rapidly growing artificial intelligence education market while addressing mounting concerns that AI undermines genuine learning.
Omnisend Named “Best Overall Email Marketing Company” By MarTech Breakthrough
Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World
Google Web Guide: How It’s Reshaping The SERP And What It Means For Your SEO Strategy
Web Guide shifts search from links to meaning. Here's how publishers can adapt to AI-organized SERPs and semantic clustering.
July 2025 Digital Marketing Trends: AI, SEO Shifts, and Privacy Focus
July 2025 saw rapid digital marketing shifts, with AI boosting high-traffic content visibility, Apple's screenshot indexing enhancing visual SEO, and Cloudflare's AI crawler blocks emphasizing privacy. Stricter ad policies and multi-platform trends demand adaptability. Marketers must prioritize ethical AI integration and quality content to stay competitive.