Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement
In 2025, B2B marketing continues to evolve, shaped by shifting trends and emerging technologies including generative AI. A well-executed email marketing strategy remains a cornerstone of successful digital marketing efforts. But what separates a high-performing email campaign from one that falls flat? The key lies in cultivating a robust, dynamic B2B email marketing database by building trusted relationships.
Taking AI to the playground: LinkedIn combines LLMs, LangChain and Jupyter Notebooks to improve prompt engineering
For enterprises, figuring out the right prompt to get the best result from a generative AI model is not always an easy task. In some organizations, that has fallen to the newfound position of prompt engineer, but that’s not quite what has happened at LinkedIn.
L-Soft Launches New Era with LISTSERV Maestro 12.0
Power All of Your Email Campaigns, Newsletters and Group Communications on a Single Comprehensive Platform
Six Digital Marketing Trends for 2025 Every Small Business Should Know
Entering 2024, the marketing world was abuzz with concerns about AI and its potential to upend our industry. From fears of job displacement to the looming "cookie apocalypse," marketers scrambled to adapt. Now, as we approach 2025, it's clear: while technology is evolving, so are opportunities, says Syldrey Mombo, Digital Marketing Manager at 11th House Digital Marketing.
What is ChatGPT and why SEOs should care
See how ChatGPT helps SEOs save time, improve workflows, and tackle tasks like keyword research, content creation, and technical audits.
Exponential Growth Expected for Healthcare Digital Marketing Market With Complete SWOT Analysis by Forecast From 2025 to 2032
The healthcare digital marketing market is estimated to be valued at USD 2.53 Billion in 2024 and is expected to reach USD 13.1 Billion by 2031, growing at a compound annual growth rate (CAGR) of 26.5% from 2024 to 2031.
How AI makes marketing data more accessible and actionable
AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter.
Beyond the hype: 4 use cases that show what’s actually working with gen AI
The early part of 2024 was disappointing when it comes to ROI, says Traci Gusher, data and analytics leader at EY Americas. “But now we’re actually starting to see real benefits,” she says. “Some of the best use cases I’ve seen have been in marketing, and that’s just one area.” According to experts and other survey findings, in addition to sales and marketing, other top use cases include productivity, software development, customer service.
3 ways AI can unlock new (and better) changes for your business
Business leaders explain how they're using emerging technology to boost performance and productivity.
7 CRM Solutions for Small Businesses to Consider in 2025
A CRM system aspires to create clarity from the chaos, giving firms all the tools (and insights) they need to simplify communication, personalize interactions, and – ultimately – build better relationships.
10 key reasons AI went mainstream overnight - and what happens next
Not long ago, AI seemed like a futuristic idea. Now, it's in everything. What happened?
Did Meta Platforms Just Say "Checkmate" to Nvidia?
One artificial intelligence (AI) stock that got off to a scorching start this year is social media juggernaut Meta Platforms (NASDAQ: META). Just a couple of weeks ago, Meta's leadership told investors that 2025 is going to be a jam-packed year as the company seeks to continue moving aggressively on its AI roadmap.
Gemini Advanced can now recall your past conversations to inform its responses
The feature is rolling out first in English before becoming available in other languages.
Why marketing should own sales enablement technologies
These tools do more than automate outreach. See how marketing can turn them into a growth engine for better results.
This Magnificent Artificial Intelligence (AI) Stock Has Shot Up Over 175% in Just 3 Months, and It Could Soar Higher in 2025
Shares of conversational intelligence solutions player SoundHound AI (NASDAQ: SOUN) have soared more than 175% in the past three months (at the time of this writing). While the recent tech sell-off has affected the company's share prices significantly, it is nevertheless an exciting artificial intelligence (AI)-powered opportunity.
Sitecore Supercharges Intelligent Digital Experience Platform and Content Management System for Marketers
SAN FRANCISCO, Feb. 19, 2025 /PRNewswire/ -- Sitecore®, a global leader in digital experience software, today announced more than 250 market-leading innovations for its intelligent digital experience platform (DXP) and content management system (CMS). Highlights include big advances in Sitecore Stream AI capabilities and key solutions – all designed to empower marketers to build and deploy standout digital customer experiences.
Predictive Analytics Methods to Improve Email Marketing
Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. It helps you better manage your customer base and increase the sales rate, all at the same time.
Google image AI model can now generate humans for ads
Google's latest advertising update introduces AI-powered human image generation through Imagen 3 technology, with specific demographic features.
The Next AI Tool in Your Arsenal Is Here — How AI PCs Will Make Businesses More Competitive
AI PCs are transforming business operations by integrating powerful AI capabilities — like automation, personalized user experiences and enhanced security — into scalable, energy-efficient devices.
Why SEO Is So Important in Digital Marketing in 2025
It optimises your website so that its ranking is improved on search engine result pages, also known as SERPs. SEO is therefore incredibly important for all your digital marketing endeavours.