#Technology related marketing articles

The Problem With Always-On SEO: Why You Need Sprints, Not Checklists

SEO checklists aren't necessarily bad, but should be questioned. SEO sprints bring purpose, focus, and strategy, when long-term checklist activities can be wasteful.

How Anthropic's enterprise dominance fueled its monster $183B valuation

At a time when the benefits of AI in the workplace are still being determined, the company behind Claude is making big strides with enterprise customers. How?

Digital Marketing Software Market: Enabling Smarter Campaigns, Driving Customer Engagement, and Powering Data-Driven Growth

The global Digital Marketing Software market is expected to experience significant expansion, with its value projected to increase from USD 92.2 billion in 2025 to USD 305.9 billion by 2035, reflecting a CAGR of 14.2%. This rapid market growth is being driven by the rising demand for efficient and scalable marketing solutions across diverse industry verticals.

Enterprise data infrastructure proves resilient as Snowflake’s 32% growth defies tech slowdown fears

Just days after Gartner’s stock plummeted 50% on warnings of slowing enterprise technology purchases, Snowflake delivered a resounding counter-narrative. Enterprises aren’t pulling back on data infrastructure. They’re doubling down.

8 Link Building Services to Consider for Higher Rankings in 2025

Discover agencies that can help boost your authority and search visibility.

Boutique marketing woes: Email sounds hard, but it doesn’t have to be

Email is an incredibly effective channel that hoteliers can use to engage guests, helping them bypass an OTA and book direct

A beginner’s guide to digital marketing in retail

There are many ways in which your pro shop can increase its online presence – we asked James Ibbetson, a PGA Member and expert in the field, to offer his advice

3 ways AI is changing how people shop, marketers work and stacks evolve

The AI revolution isn’t hype — it’s rewriting strategy, roles and tech. See how to adapt before your marketing playbook becomes obsolete.

Look out, Meta Ray-Bans! These AI glasses just raised over $1M in pre-orders in 3 days

Rokid Glasses combine the best features of Meta Ray-Bans with next-gen upgrades. And a lot of people are jumping on their 20% pre-order discount on Kickstarter.

Spotify's new DM feature lets you chat with friends in-app now - here's how

The messaging feature lets you discuss your favorite songs, audiobooks, and podcasts while staying in the app.

New 3D mapping tech goes way beyond GPS to let us see the earth in ways never before possible

Project Orbion brings together several cutting edge technologies to create a digital twin of the planet that will enable geospatial vision like we've never seen before.

The most impressive piece of tech hardware I've tested in 2025

I test a lot of phones. The most surprising one I've put my hands on this year completely changed my mind on foldables. Here's why.

3 smart ways business leaders can build successful AI strategies - before it's too late

Many companies are struggling to exploit AI. Thomson Reuters' tech chief explains her strategy for success.

The next era of Account based marketing is strategy-led and AI-enabled

Today’s ABM playbook calls for collaborative execution and contextual engagement that scale impact across the revenue engine.

WhatsApp is the latest to offer an AI-powered writing assistant

It uses Meta's Private Processing technology to keep things classified.

Unlocking brand potential with next-generation domain names

Many businesses cling to the familiarity and effectiveness of traditional domain names. After all, legacy domains have enabled marketers for decades to build recognition and trust with customers, offering a reliable way to convey what a brand is all about.

Service area pages: Boost local SEO across locations

Target multiple cities without duplicate content. Learn how to create service area pages that rank locally, convert visitors, and support your SEO strategy.

7 Copilot tricks to supercharge your classic Outlook - even if they're not for me

Copilot can write your emails, summarize them, and respond. Or you can just turn it off, like I did.

Holiday shopping is starting earlier in the year

Stuck targeting just Black Friday and Cyber Monday? Your customers aren’t. Gen Z starts shopping in June.

Graph databases are exploding, thanks to the AI boom - here's why

Data-hungry AI applications are fed complex information, and that's where graph databases and knowledge graphs play a crucial role.

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