Best Email Marketing Tools for Business in 2025
In this article, we’ll walk you through what really matters when picking an email marketing tool. We’ll also highlight some of the best options out there and help you choose the one that fits your business best.
Go to market principles to help emerging products gain traction
Early adopters embrace potential. Mainstream buyers demand clarity. The right GTM approach moves products into the mass market.
I tested Meta's new Oakley smart glasses in the studio - my take as a content creator
I tested Meta's new Oakley smart glasses in the studio - my take as a content creator
Microsoft rolls out GPT-5 across its Copilot suite - here's where you'll find it
GPT-5 is here, and Microsoft is integrating it into everything from chatbots to developer tools. Here's what's new, what works, and what to expect.
Google’s new diffusion AI agent mimics human writing to improve enterprise research
The system uses diffusion mechanisms and evolutionary algorithms to produce more comprehensive and accurate research on complex topics.
Looking for the Best AI Writing Help? I Put 5 of the Biggest Apps to the Test
Which AI tools excel at email and other short-form writing? Here's how Apple Intelligence, Grammarly, and others performed in turning rough drafts into polished prose.
Google Maps vs. Waze: I Put Both to the Test and Here's Who Takes the Lead
Through vast cross-country stretches or tight city streets, Google Maps and Waze guide you where you need to go—but which one is the top map app? I put them head-to-head to find out.
Email marketing tips to attract more customers
It’s easy to fall behind in a rapidly changing retail environment. SIMON DELL says you must treat your email marketing strategy as constantly evolving.
Google Preferred Sources rolling out in US and India
Initially a labs feature, Preferred Sources lets searchers pick which sites they want to see more often in the Top Stories section in Google Search.
Writer launches a ‘super agent’ that actually gets sh*t done, outperforms OpenAI on key benchmarks
Writer, the enterprise artificial intelligence company valued at $1.9 billion, launched an autonomous “super agent” Tuesday that can independently execute complex, multi-step business tasks across hundreds of software platforms — marking a significant escalation in the corporate AI arms race.
Affiliate Email Marketing: Strategies for High Conversions and Revenue
Affiliate email marketing enables bloggers and influencers to earn commissions by promoting products through targeted, personalized campaigns that leverage trust, segmentation, and storytelling for high conversion rates.
What Does a Digital Marketer Do? 5 Essential Responsibilities
A digital marketer oversees a business’s online presence, ensuring that brands are visible via social media, digital ads, email, and more.
Travel Agents’ 2025 Strategies: AI, Sustainability, and Digital Marketing
Travel agents in 2025 are adopting AI for personalized itineraries and chatbots, emphasizing sustainability through eco-partnerships and storytelling, leveraging social media influencers, retargeting ads, and experiential events. By measuring ROI and adapting data-driven tactics, they enhance customer satisfaction and boost conversions. These innovative strategies ensure thriving amid digital competition.
Travel Agents’ 2025 Strategies: AI, Sustainability, and Digital Marketing
Travel agents in 2025 are adopting AI for personalized itineraries and chatbots, emphasizing sustainability through eco-partnerships and storytelling, leveraging social media influencers, retargeting ads, and experiential events. By measuring ROI and adapting data-driven tactics, they enhance customer satisfaction and boost conversions. These innovative strategies ensure thriving amid digital competition.
Why it’s time to treat AI referrals as their own channel in GA4
AI search visits are hiding in your GA4 reports. A dedicated AI channel can reveal its impact on discovery, engagement and conversions — and help optimize for it.
Omnisend Named “Best Overall Email Marketing Company” By MarTech Breakthrough
Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World
Best Email Marketing Software for Small Business Owners
Looking for the top email marketing tools to grow your business? This guide compares leading platforms, features, and pricing to help you find a solution that fits your goals and budget.
Sociable: Inside YouTube’s new generative AI features for Shorts
Among the latest additions is image-to-video animation, which can turn your photos into animated elements.
Google Ads tests expandable summary row in Channel Performance Report
The beta feature helps advertisers quickly compare feed-based vs. asset-based metrics with a single click.
14 experts on the state of email marketing in the age of AI and owned media
Dive in for some stark observations, strategies, and exclusive G2 data analysis on the state of email marketing in 2025.