What Is Klaviyo? Core Features, Pricing, and Shopify Details
Klaviyo now provides four core platforms: Klaviyo Marketing, Klaviyo Analytics, Klaviyo Service, and Klaviyo Data. Learn how to connect them with Shopify.
What AI means for paid media, user behavior, and brand visibility
AI is collapsing funnels and changing how ads are discovered. Staying relevant means evolving how campaigns, content, and brand connect.
Your Gemini app just got a major AI image editing upgrade - for free
Google DeepMind says its new model for Gemini is the world's top-rated AI image editor, and early previews show users are going bananas over it.
Best Email Marketing Tools for Business in 2025
In this article, we’ll walk you through what really matters when picking an email marketing tool. We’ll also highlight some of the best options out there and help you choose the one that fits your business best.
Go to market principles to help emerging products gain traction
Early adopters embrace potential. Mainstream buyers demand clarity. The right GTM approach moves products into the mass market.
Laying the groundwork for smarter, AI-driven marketing
Rules-based campaigns limit your agility. AI decisioning reacts in milliseconds for peak relevance. Learn to build the data and governance to unlock it.
How To Leverage AI To Modernize B2B Go-To-Market
Reimagine your B2B go-to-market strategy by harnessing AI not just for efficiency, but to unlock transformative, revenue-driving capabilities.
Tips For Running Competitor Campaigns In Paid Search
A practical guide to deciding if competitor keyword bidding makes sense for your brand and how to approach it without burning your budget.
MailGenius Launches AI Email Grader & Rewriter for Marketers
One of the best email deliverability software providers launches an AI Email Grader & Rewriter tool to boost conversions and sales across email campaigns.
Looking for the Best AI Writing Help? I Put 5 of the Biggest Apps to the Test
Which AI tools excel at email and other short-form writing? Here's how Apple Intelligence, Grammarly, and others performed in turning rough drafts into polished prose.
The most impressive piece of tech hardware I've tested in 2025
I test a lot of phones. The most surprising one I've put my hands on this year completely changed my mind on foldables. Here's why.
Best email hosting services: These are the best affordable and scalable email hosting services around
The best email hosting providers offer their customers enough storage, strong security, easy accessibility, and value for money. These are the best providers around, tried and tested by ZDNET.
Is Digital Marketing a Good Career Choice in 2025? A Practical Guide for Beginners
If you scroll more than you sleep, you already understand why digital marketing.
Google tests QR code verification for text messages
It helps you make sure you're messaging who you think you're messaging.
Affiliate Email Marketing: Strategies for High Conversions and Revenue
Affiliate email marketing enables bloggers and influencers to earn commissions by promoting products through targeted, personalized campaigns that leverage trust, segmentation, and storytelling for high conversion rates.
Google Ads tests new promo-focused budget tools
Google Ads is testing tools to speed up spend and scale smarter during short-term promos, giving you more control when timing matters.
I switched to the Google Pixel 10 from an iPhone 16, and it was surprisingly delightful
Priced at $799, the entry-level Google Pixel flagship sticks to what works while adding a few new AI-powered features.
Top Email Marketing Strategies for E-commerce in 2025
Email marketing remains vital for e-commerce in 2025, adapting to stricter rules with precision, personalization, and segmentation to drive engagement and conversions. Experts emphasize compelling subject lines, automation, urgency, A/B testing, AI tools, and value-driven loyalty programs. These strategies foster enduring customer relationships and boost sales.
Omnisend Named “Best Overall Email Marketing Company” By MarTech Breakthrough
Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World
Best Email Marketing Software for Small Business Owners
Looking for the top email marketing tools to grow your business? This guide compares leading platforms, features, and pricing to help you find a solution that fits your goals and budget.