The Comprehensive Guide to Digital Marketing: Strategies, Trends, and Future Insights
This article explores the evolution, key components, benefits, challenges, and future trends of digital marketing, offering actionable insights for businesses aiming to thrive in the digital age.
How to use YouTube Shorts to drive sustained growth, engagement
More than virality, YouTube Shorts drives lasting impact. Stand out with platform-specific tactics TikTok and Reels can’t match.
ChatGPT Can Now Guess the Location of Photos With Stunning Accuracy
This capability has been around for a while, but OpenAI's o3 model could popularize it in a major way. Social media is already going wild. Here's what happened in our initial tests.
With Copilot Studio's new skill, your AI agent can use websites and apps just like you do
According to Microsoft, 'if a person can use the app, the agent can too.' Here's how to try it out.
Integrating SEO into omnichannel marketing for seamless engagement
Here’s how SEO helps power a customer-first strategy, enhancing visibility and engagement across every touchpoint.
6 hidden Android features every user should know - and how they make life easier
Not all Android phone owners will use these lesser-known options every day. However, when you need them, you'll be glad to have them at your fingertips.
4 ways to connect your ads data to generative AI for smarter PPC
LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign.
5 Ways AI Personalization Can Increase Your Conversion
Let’s break down how AI personalization can transform your marketing strategy, with real-world examples you can apply today.
What Is A / B Testing in Digital Marketing?
No two consumers are the same, each customer has unique ideas and preferences. So, how can a digital marketer determine the best approach? This is where A / B testing comes in. It enables you to experiment with different content, images, and call-to-actions to identify what resonates most, says Derick Carlson, Web Solutions Manager at JHNet.
Mobile marketing with RCS: What you need to know
RCS is game-changing technology for mobile marketing. Updated with stats from Infobip showing significant growth in RCS.
Most consumers will pay 25% more for their favorite brands, survey finds
Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a UserTesting study found.
I Tested the Top 5 Email Marketing AI Tools: Here’s the Smartest Way to Grow Your Audience
I tested the leading AI email marketing tools to see which ones can actually impact your campaigns. This guide covers the features that stood out, where some tools missed the mark, and which ones are worth pursuing.
Nvidia dominates in gen AI benchmarks, clobbering 2 rival AI chips
A new version of the MLPerf tests simulates how fast a chatbot might respond to prompts.
Leaders Share 11 Email Marketing Lessons in Honor of National Email Day
National Email Day is a prime opportunity to reflect on the lessons professionals have learned over the years in the ever-evolving field of digital marketing. From fine-tuning strategies to leveraging new technologies, email marketing has grown into a highly sophisticated discipline.
AI and email marketing: All hype or real game-changer?
Is AI truly revolutionizing email marketing, or is it just another overhyped technology?
With privacy updates, smarter audiences and stricter inbox rules, here’s how to modernize your email strategy.
The best marketers are getting more from email than ever — by adapting. Let’s unpack three high-impact tactics that drive true engagement and explain what to leave behind in your archive folder.
10 most used gen AI tools in the enterprise
From AI chatbots and virtual assistants, to audio and video generators, these are the frontrunner gen AI tools in use today.
Adobe’s latest integration shows a path forward for cookieless campaigns
In a test, ad-tech company Utiq’s ID delivered over 90% of impressions in non-Chrome browsers.
Latest Apple OS land in beta, these are all the new features to try
While many of the features have been around since the earlier beta releases, this represents a chance to try in a more finalized and stable state. These are the best bits to play with now:
Is Gemini Canvas better than ChatGPT Canvas? I tested out both AI writing tools to find out which is king
Creative editing