Samsung Ads bows ad solution to turn CTV viewers into mobile gamers
While currently dedicated to gaming brands, the Mobile Conversion product will eventually expand to verticals including travel, QSR and retail.
Sakana AI’s TreeQuest: Deploy multi-model teams that outperform individual LLMs by 30%
Japanese AI lab Sakana AI has introduced a new technique that allows multiple large language models (LLMs) to cooperate on a single task, effectively creating a “dream team” of AI agents. The method, called Multi-LLM AB-MCTS, enables models to perform trial-and-error and combine their unique strengths to solve problems that are too complex for any individual model.
Marketing results don’t add. They multiply and synergize.
Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement.
60+ Email Marketing ROI Statistics For 2025
In this article, we will explore the most recent email marketing ROI statistics to help you optimize your email campaigns.
The best email marketing software: Expert tested
We tested the best email marketing software in 2025 for ease of use, automation, AI tools, and pricing. See how Mailchimp, HubSpot, and others compare.
Target’s Roundel powers up offsite campaigns with AI-driven analysis
The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.
Organic search impressions: How to track & improve
Discover what organic search impressions are, how they impact SEO performance, and how to analyze and improve them using proven tools and tactics.
How to expand your reach with reverse location targeting in Google Ads
Not all searches come from locals. Here’s how to reach out-of-area users already looking for what you offer with smarter Google Ads targeting.
20 Effective ChatGPT Prompts for Email Marketing
Using ChatGPT prompts for email marketing can transform how you create content, making the process faster.
Data-Driven Marketing Strategy To Maximize ROI (2025 Guide)
Learn how to maximize ROI using data-driven marketing strategies that optimize performance, improve targeting, and drive smarter business decisions.
How to use GA4 annotations to add context and clarity to your analytics
Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis.
3 marketing tasks genAI can help with — no copywriting involved
From curating newsletters to prepping survey data for Family Feud: Email Edition, here are three real-world AI use cases for marketers.
Two years later, Meta is making DMs on Threads official
Messaging is coming to all adult users after a brief experiment earlier this month.
For Replit’s CEO, the future of software is ‘agents all the way down’
“This is sort of like an almost semi-autonomous agent,” Masad said. “You can watch it, you can also go get a coffee and it’ll send you a notification when it’s ready to show you the future.”
5 LinkedIn Ads tests to run to drive growth
LinkedIn’s not just an awareness play anymore. Try these five ad types, tune your offer, and start pulling qualified leads into your funnel.
Google Ads tests expandable summary row in Channel Performance Report
The beta feature helps advertisers quickly compare feed-based vs. asset-based metrics with a single click.
14 experts on the state of email marketing in the age of AI and owned media
Dive in for some stark observations, strategies, and exclusive G2 data analysis on the state of email marketing in 2025.
Use AI marketing tools to automate and scale your strategy
Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.
YouTube Tests AI Features To Improve Search & Discovery
YouTube rolls out experimental AI features to improve video discovery, including a search carousel and conversational assistant.
Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well
When done right, PPC audits reveal missed opportunities, challenge stale strategies, and ensure your budget supports the campaigns that deserve it.