Global Hospitality Marketing Takes a New Leap Forward with New Insights in Hospitality Digital Marketing Essentials 7th Edition
The Hospitality Sales and Marketing Association International (HSMAI) has recently unveiled the 7th Edition of its Hospitality Digital Marketing Essentials, a comprehensive study guide for those pursuing the Certified Hospitality Digital Marketer (CHDM) certification. This update comes as the digital landscape in hospitality continues to evolve rapidly, and the need for professionals who can adapt to these changes has never been greater. The 7th Edition is a crucial tool for those seeking to enhance their digital marketing knowledge or prepare for the CHDM certification, which is recognized globally as the standard for hospitality digital marketers.
Digital marketing in 2025: Trends and strategies
Digital channels keep rewriting the rules of customer engagement. Marketers in 2025 face more data, more screens, and less consumer patience. Only the brands that plan now will keep pace tomorrow.
LinkedIn’s new playbook taps creators as the future of B2B marketing
LinkedIn’s new guide reveals how B2B creator content is reshaping the buyer journey and why you need to act now to stay relevant and trusted.
Workday unveils new AI tools and agents for developers - here's how to access
The software company is repositioning itself as 'the AI platform for managing people, money, and agents.
Inside Intuit’s GenOS update: Why prompt optimization and intelligent data cognition are critical to enterprise agentic AI success
Enterprise AI teams face a costly dilemma: build sophisticated agent systems that lock them into specific large language model (LLM) vendors, or constantly rewrite prompts and data pipelines as they switch between models. Financial technology giant Intuit has solved this problem with a breakthrough that could reshape how organizations approach multi-model AI architectures.
Snowflake launches Openflow to help businesses manage data in the age of AI
The news arrives at a time when many businesses are struggling to adapt to a shifting regulatory landscape and the rise of powerful new AI tools.
Time to First Value: The CX metric you can’t afford to ignore
Time to First Value is the critical but often overlooked moment that defines whether customers will keep going or give up.
The future of B2B authority building in the AI search era
With AI shaping buyer research, content must earn trust at first glance. Explore how to structure, distribute, and elevate B2B content in this new discovery landscape.
What’s missing from your AI content workflow, and how MCP fills the gap
Learn how model context protocols connect genAI to your data, for more accurate content that's aligned with workflows.
Using ChatGPT’s Advanced Data Analysis feature for PPC
Explore real-world examples of how to use the feature to speed up PPC data processing and visualization, insights generation, and more.
How To Host Or Migrate A Website In 2025: Factors That May Break Rankings [+ Checklist]
Learn how to migrate your website effectively for better ranking. Discover hosting options that enhance your SEO performance.
Email Marketing for Musicians Made Easy
Email marketing puts you center stage at a sold-out show for your die-hard fans. Your email list is a community you own, composed of subscribers who want to hear directly from you. Over email, you can promote your next release, announce a tour with ticket links, and share other news with an attentive and exclusive audience.
How S&P is using deep web scraping, ensemble learning and Snowflake architecture to collect 5X more data on SMEs
The company’s technical team built RiskGauge, an AI-powered platform that crawls otherwise elusive data from over 200 million websites, processes it through numerous algorithms and generates risk scores.
A beginner’s guide to B2B content marketing that drives conversions
Learn how to build a B2B content marketing strategy that drives demand, aligns teams, and delivers ROI. A complete guide for enterprise marketers.
3 must-have new AI features for your DAM
GenAI isn't perfect, but it's a lot more powerful and can automate workflows and processes that will make you feel like your DAM has superpowers.
How To Choose a Bulk Email Service + 8 Great Options
A great bulk email service should help you segment your audience, create eye-catching designs, and stay compliant with national and international laws.
Walmart's drone delivery spreads its wings to 100 more stores - is yours one?
Customers in these cities will be able to get their Walmart order via drone in as little as 30 minutes.
5 projects Perplexity's new Labs AI tool can whip up for you now - in minutes
The new Perplexity Labs tool can generate anything from spreadsheets to mini apps fast. Here's how to try it and why you should.
Hospitality Sales and Marketing Association International Launches Game Changing 7th Edition Digital Marketing Guide to Equip Hotel Professionals for AI, OTT, and Revenue Strategy Mastery
The Hospitality Sales and Marketing Association International has just set a new benchmark in industry education. With the launch of its 7th Edition Digital Marketing Guide, hotel professionals now have a powerful resource to navigate the fast-evolving digital landscape. This isn’t just a routine update—it’s a strategic leap.
Invoca buys human intel platform Symbl.ai
The acquisition lets users deploy consumer-facing agents, and improve contact-center interactions and measurement and optimization.