From Code to Conversion: How AI Is Changing Digital Marketing Software
From Code to Conversion: How AI Is Changing Digital Marketing Software AI has completely changed the game, not only in how we approach marketing but also in how digital tools are designed and developed for the future.
The great AI agent acceleration: Why enterprise adoption is happening faster than anyone predicted
The chatter around artificial general intelligence (AGI) may dominate headlines coming from Silicon Valley companies like OpenAI, Meta and xAI, but for enterprise leaders on the ground, the focus is squarely on practical applications and measurable results. At VentureBeat’s recent Transform 2025 event in San Francisco, a clear picture emerged: the era of real, deployed agentic AI is here, is accelerating and it’s already reshaping how businesses operate.
When and how to segment your product messaging
The more specific the message, the better it will connect with the audience.
Ask A PPC: How To Make Microsoft Advertising Profitable
Performance lagging in Microsoft Ads? Navah Hopkins covers what’s going wrong, what’s working, and how to get your account in shape.
Sakana AI’s TreeQuest: Deploy multi-model teams that outperform individual LLMs by 30%
Japanese AI lab Sakana AI has introduced a new technique that allows multiple large language models (LLMs) to cooperate on a single task, effectively creating a “dream team” of AI agents. The method, called Multi-LLM AB-MCTS, enables models to perform trial-and-error and combine their unique strengths to solve problems that are too complex for any individual model.
Is Your Business Missing Out? The Importance of Digital Marketing Services
In today’s fast-moving world, more businesses are turning to online strategies to grow. Digital marketing is changing how companies connect with customers, making it a must-have tool. If you’re not investing in this area, your business could fall behind competitors who are. They are reaching more people, building stronger brands, and closing sales faster—all thanks to digital tools.
7 ways to grow brand mentions, a key metric for AI Overviews visibility
To show up in AI search, you need to be mentioned – credibly, often, and in the right places. These tactics will help you get there.
How To Calculate Your Return On Ad Spend & Ways To Use It
Calculating ROAS and using it in PPC management and performance measurement is a powerful way to ensure you get ROI on your SEM.
Dashboards don’t win games, coaching does
You can tweak the metrics all you want — but if you’re not coaching your team, you’re not changing the game.
Digital marketing statistics of 2025: H1 by the numbers
As CMOs struggle to plan for the future, digital video may provide hope.
How might consumers use AI agents to help with product research and shopping?
Shopping means comparing tabs and reading endless reviews. But AI agents could guide every step in real time. Are we on the verge of a smarter way to shop?
Infinity Digital Shares Insights on Digital Marketing’s Role in Canadian Healthcare Evolution
Infinity Digital Shares Insights on Digital Marketing’s Role in Canadian Healthcare Evolution
How to use GA4 annotations to add context and clarity to your analytics
Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis.
Data governance: The contract layer that makes agentic systems possible
Data governance once felt like a compliance burden, tucked away in the back office. Today, it’s the bedrock for enterprises scaling AI responsibly and unlocking its true value. As companies race to deploy agentic AI, CIOs and data leaders face a critical mandate: deliver governed, trusted data that AI systems can understand.
How to win with your local marketing strategy (with AI, SEO, and Community)
Master local marketing with proven SEO, social, and offline tactics to boost visibility, build trust, and grow your local customer base fast.
5 reasons why I still prefer Perplexity over every other AI chatbot
Do you value reliable, in-depth answers to your research queries? Perplexity's my pick over ChatGPT or Copilot every time. Here's why.
14 experts on the state of email marketing in the age of AI and owned media
Dive in for some stark observations, strategies, and exclusive G2 data analysis on the state of email marketing in 2025.
Guest column: Digital or traditional marketing? You’re asking the wrong question
Walk into just about any local business in the Roaring Fork Valley and you’ll find a familiar scene: a well-worn stack of glossy magazines on the counter, maybe last week’s Post Independent folded open to a real estate ad, and a flat-screen TV quietly looping a local commercial. It’s a marketing playbook that’s worked here for decades, and for good reason. In this valley, tradition has staying power.
AWS doubles down on infrastructure as strategy in the AI race with SageMaker upgrades
AWS seeks to extend its market position with updates to SageMaker, its machine learning and AI model training and inference platform, adding new observability capabilities, connected coding environments and GPU cluster performance management.
Perplexity's Comet AI browser is hurtling toward Chrome - how to try it
The agentic browser aims to compete with Chrome and Safari as the AI browser race heats up. Here's how it works.