How the Rise of Streaming is Democratizing TV Advertising
As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad channel in the U.S., accounting for one in every 10 dollars spent on digital advertising, according to Emarketer. In fact, U.S. brands alone spent more than $28 billion on CTV advertising last year, making up one-third of the total amount of money spent on TV advertising as a whole.
How to integrate SEO into your broader marketing strategy
SEO alone isn’t enough in 2025. Learn to integrate search into a full-funnel marketing strategy to reach, engage, and convert your audience.
5 quick ways Apple's AI tools can fine-tune your writing on the fly
With Apple Intelligence on your device, you can tap into the AI-based Writing Tools to proofread, revise, and summarize emails, notes, and other content.
How to Automate Email Marketing with AI and Personalization Tools
Email marketing: the never-ending struggle of crafting the perfect message, only to see it ignored like last year’s New Year’s resolution. But fear not! AI and enrichment tools like Clay are here to save the day, helping you send emails that actually get read (and maybe even replied to). Say goodbye to manual labor and hello to automation magic!
SAP integrates Databricks to enhance AI readiness with new Business Data Cloud
German software giant SAP is pushing the bar on the data front to power next-gen AI use cases. The company today introduced Business Data Cloud (BDC), a new SaaS product that embraces lakehouse architecture to help teams enrich their SAP ecosystem data with external data assets from different source systems and drive long-term value.
LinkedIn launches two tools to enhance marketing attribution
LinkedIn introduced two new features aimed at helping marketers optimize their campaigns and prove their impact: the Conversions API (CAPI) and the Revenue Attribution Report (RAR).
How AI makes marketing data more accessible and actionable
AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter.
How ChatGPT search reshapes the B2B buyer’s journey
A simulated buyers journey shows how ChatGPT search influences B2B buying through research, decision-making and vendor discovery.
Marketing Expert Esha Persad on the 2025 Digital Marketing Trends to Watch
Marketing is an ever-evolving landscape, especially in the digital age, and staying ahead of trends is critical for success. Marketing expert Esha Persad from Seminole, Flordia who has spent over a decade executing impactful campaigns across industries, offers a compelling look at what to expect in 2025.
Replit and Anthropic’s AI just helped Zillow build production software—without a single engineer
Replit has transformed non-technical employees at Zillow into software developers. The real estate giant now routes over 100,000 home shoppers to agents using applications built by team members who had never written code before.
OpenAI’s ChatGPT explodes to 400M weekly users, with GPT-5 on the way
OpenAI’s ChatGPT has surpassed 400 million weekly active users, a milestone that underscores the company’s growing reach across both consumer and enterprise markets, according to an X post from chief operating officer Brad Lightcap on Thursday.
Best email marketing platforms in 2025
In this guide, I and the Cybernews expert team, have compiled a comparison of the best email marketing platforms in 2025. By investigating and analyzing key features, ease of use, pricing plans, customer support, and integration, we focused on the major selection criteria for all sizes of businesses.
A Stytch in time: Connected Apps untangles authorization tie-ups for AI agents
AI agents are set to change ID authorization: As they integrate behind the scenes, they will need to move seamlessly between different apps on our behalf, and not get continually halted by login screens.
How To Start a Newsletter To Earn Subscribers
This guide to how to start a newsletter will help you assemble emails that your customers will actually look forward to opening.
Did Meta Platforms Just Say "Checkmate" to Nvidia?
One artificial intelligence (AI) stock that got off to a scorching start this year is social media juggernaut Meta Platforms (NASDAQ: META). Just a couple of weeks ago, Meta's leadership told investors that 2025 is going to be a jam-packed year as the company seeks to continue moving aggressively on its AI roadmap.
Sitecore Supercharges Intelligent Digital Experience Platform and Content Management System for Marketers
SAN FRANCISCO, Feb. 19, 2025 /PRNewswire/ -- Sitecore®, a global leader in digital experience software, today announced more than 250 market-leading innovations for its intelligent digital experience platform (DXP) and content management system (CMS). Highlights include big advances in Sitecore Stream AI capabilities and key solutions – all designed to empower marketers to build and deploy standout digital customer experiences.
How to Learn Digital Marketing in 2025
Digital Marketing is a broad and dynamic field encompassing various strategies and techniques to promote products, services, or brands using digital channels. Unlike traditional marketing, which relies heavily on offline methods, digital marketing leverages the power of the internet and electronic devices to reach a wider audience and engage with potential customers.
The Next AI Tool in Your Arsenal Is Here — How AI PCs Will Make Businesses More Competitive
AI PCs are transforming business operations by integrating powerful AI capabilities — like automation, personalized user experiences and enhanced security — into scalable, energy-efficient devices.
Future of Mobile Marketing: $57,850 Million Market Opportunity Fueled by Digital Commerce Trends
The growing reputation of on-demand businesses, rise in omnichannel shopping adoption, and demand for customization drive the global mobile marketing market.
How Epic Games drives in-game purchases through personalized email marketing
Fortnite, created by Epic Games, keeps winning in the gaming world thanks to smart email marketing that boosts in-game purchases. The game’s huge player base and strong revenue come from using personalized emails. These emails focus on each player’s likes and actions. This strategy works well to keep players interested and spending, even when the company faces money challenges.