#Tools related marketing articles

I test a lot of AI coding tools, and this stunning new OpenAI release just saved me days of work

It took ChatGPT Deep Research minutes to reverse-engineer my full GitHub repo, when I'd need days.

The Triple-P Framework: AI & Search Brand Presence, Perception & Performance

AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts.

6 Ways Freelancers Can Turn Email Marketing into Monthly Revenue

We’ve gathered six simple ways to expand what you offer to clients, build long-term relationships, and become a true partner — not just the person who built their site.

How one newsletter tripled paid membership revenue with retargeting emails

This overlooked email strategy turns warm clicks into high-converting follow-ups — without sounding like spam.

How AI is Reshaping Hotel Digital Marketing in 2025

Artificial Intelligence (AI) is no longer a futuristic concept in the hospitality industry. It’s a powerful force shaping how hotels attract, engage, and retain guests today. From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line. For hospitality leaders who want to stay competitive, understanding and leveraging AI tools is no longer optional.

Twilio unveils new features for customer data platform

Improvements include better data orchestration, a fully redesigned customer journey function, an AI agent creator and enhanced compliance tools.

Podcasts: The New Frontier in Digital Marketing

"Podcasts allow brands to reach audiences in a way that is both intimate and expansive," says Zvi Zidon, CEO of 360 Nexus Marketing. "They offer a platform for storytelling that is unmatched in its ability to build trust and foster a loyal community."

Amazon launches AI-powered contextual ads at 2nd blockbuster upfront

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of advertising on Prime Video.

How to choose the right marketing AI tools for real business impact

GenAI success depends on strategic use, smart investments and strong governance—not just experimentation.

The death of spreadsheets: 6 reasons why AI will soon be the dominant business reporting tool

AI will replace spreadsheets as the dominant method for utilization reporting and revenue forecasting by 2027.

Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers

The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its upfront competitors.

5 ways marketers can use Gemini GEMS to increase productivity

Want to get more out of generative AI than the base models offer? Gemini GEMS is a good way to improve your productivity.

How Google Workspace can help your business grow

Google Workspace is a suite of apps that cover virtually everything a professional office and small business needs to function.

PubMatic brings generative AI to media buying platform

The combined suite of products received endorsements from GroupM and Attain.

Mem0’s scalable memory promises more reliable AI agents that remembers context across lengthy conversations

Researchers at Mem0 have introduced two new memory architectures designed to enable Large Language Models (LLMs) to maintain coherent and consistent conversations over extended periods.

How To Increase Google Discover Visibility Naturally Using These Ranking Signals

Maximize your chances of being featured in Google Discover. Discover how algorithmic signals can impact content visibility.

Marketing Technology Market Size to worth USD 1,769.49 Bn by 2032, Growing at 17.3% CAGR, Coherent Market Insights

Marketing Technology Market to Reach USD 575.11 Bn in 2025, Driven by Rapid Digital Transformation

3 things I want to see from the new Apple Health at WWDC 2025

Here are three key areas Apple can improve in a redesigned Apple Health.

Inside Disney’s ad playbook as streaming becomes ‘core growth platform’

Brands including Lysol, Amex and Poppi are taking advantage of the media giant’s increasingly integrated advertising offerings.

How To Write Better Ad Copy When Google Ads Uses AI-Assisted Features

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand.

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