
From Code to Conversion: How AI Is Changing Digital Marketing Software
From Code to Conversion: How AI Is Changing Digital Marketing Software AI has completely changed the game, not only in how we approach marketing but also in how digital tools are designed and developed for the future.

Marketing attribution guide: Models, tools & best practices
Learn how marketing attribution works, explore key models, and discover tools to track ROI across channels. Make smarter, data-driven decisions with confidence.

Amazon launches Kiro, its own Claude-powered challenger to Windsurf and Codex
Amid the big news that Windsurf is being acquired by Cognition (after its founders went to Google), developers interested in AI-powered coding may be on the hunt for new alternatives.

Internal linking for SEO: Types, strategies & tools
Learn how to build a powerful internal linking strategy that boosts rankings, improves crawlability, and strengthens topical authority across your site.

The great AI agent acceleration: Why enterprise adoption is happening faster than anyone predicted
The chatter around artificial general intelligence (AGI) may dominate headlines coming from Silicon Valley companies like OpenAI, Meta and xAI, but for enterprise leaders on the ground, the focus is squarely on practical applications and measurable results. At VentureBeat’s recent Transform 2025 event in San Francisco, a clear picture emerged: the era of real, deployed agentic AI is here, is accelerating and it’s already reshaping how businesses operate.

Is Your Business Missing Out? The Importance of Digital Marketing Services
In today’s fast-moving world, more businesses are turning to online strategies to grow. Digital marketing is changing how companies connect with customers, making it a must-have tool. If you’re not investing in this area, your business could fall behind competitors who are. They are reaching more people, building stronger brands, and closing sales faster—all thanks to digital tools.

7 ways to grow brand mentions, a key metric for AI Overviews visibility
To show up in AI search, you need to be mentioned – credibly, often, and in the right places. These tactics will help you get there.

Organic search impressions: How to track & improve
Discover what organic search impressions are, how they impact SEO performance, and how to analyze and improve them using proven tools and tactics.

How To Calculate Your Return On Ad Spend & Ways To Use It
Calculating ROAS and using it in PPC management and performance measurement is a powerful way to ensure you get ROI on your SEM.

How to use AI to turn one event into a month of content
AI lets you personalize outreach, repurpose video and treat event content like a business asset — not an afterthought.

Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with information on frequency capping for brand awareness campaigns.

Infinity Digital Shares Insights on Digital Marketing’s Role in Canadian Healthcare Evolution
Infinity Digital Shares Insights on Digital Marketing’s Role in Canadian Healthcare Evolution

How to use GA4 annotations to add context and clarity to your analytics
Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis.

Email Marketing Market Projected to Surpass USD 45 Billion at 2.15% CAGR by 2035
Email Marketing Market Overview:

How to win with your local marketing strategy (with AI, SEO, and Community)
Master local marketing with proven SEO, social, and offline tactics to boost visibility, build trust, and grow your local customer base fast.

AWS unveils Bedrock AgentCore, a new platform for building enterprise AI agents with open source frameworks and tools
Cloud giant Amazon Web Services (AWS) believes AI agents will change how we all work and interact with information, and that enterprises need a platform that allows them to build and deploy agents at scale — all in one place.

The most underrated B2B channel? Your newsletter
Turn your B2B newsletter into a high-impact, audience-first lead nurture engine that builds trust and keeps your brand top of mind.

14 experts on the state of email marketing in the age of AI and owned media
Dive in for some stark observations, strategies, and exclusive G2 data analysis on the state of email marketing in 2025.

AWS doubles down on infrastructure as strategy in the AI race with SageMaker upgrades
AWS seeks to extend its market position with updates to SageMaker, its machine learning and AI model training and inference platform, adding new observability capabilities, connected coding environments and GPU cluster performance management.

OpenAI Quietly Adds Shopify As A Shopping Search Partner
OpenAI ChatGPT Search quietly expanded its shopping search features by including Shopify as a data provider.