The Comprehensive Guide to Digital Marketing: Strategies, Trends, and Future Insights
This article explores the evolution, key components, benefits, challenges, and future trends of digital marketing, offering actionable insights for businesses aiming to thrive in the digital age.
Adobe brings four highly-requested Premiere Pro AI features out of beta
Now generally available, the AI tools include Generative Extend, Media Intelligence, Auto-Translate caption, and more. Here's what they can do.
Digital Marketing: 8 Major Changes From the Last 10 Years
Digital as a whole is probably the most rapidly-changing business sphere around, and marketing is no exception. To demonstrate this, let us transport you back in time, to the bygone age of 2015, when fidget spinners were at their peak, Facebook seemed unstoppable in the realm of social media, Siri and Alexa were still novelties, and “Doge” was only a Shiba Inu from a meme. Here are some of the biggest changes in digital marketing to have happened since then:
Google Demand Gen get new conversion tracking columns
Google Demand Gen introduces platform-comparable conversion columns meaning more accurate benchmark performance.
6 free Chrome extensions for PPC
Equip your browser with these PPC-focused Chrome extensions to track smarter, tweak faster, and win bigger.
10 best Apple Watch features that transformed how we track our health and fitness
The Apple Watch is turning 10, and these features left the biggest mark throughout the years.
LLMs are driving referral traffic – but what about engagement?
AI-driven referrals are surging, but user behavior is shifting. Learn what this means for website traffic and brand visibility.
LinkedIn introduces AI and automation tools to improve ad performance
LinkedIn introduces AI and automation tools to improve ad performance
JUYO Launches Inventive Marketing Software for Digital Entrepreneurs
JUYO has launched an inventive marketing platform to help digital entrepreneurs scale their brands effectively. Developed by Tellus Media, the platform provides digital marketers with advanced funnel-building tools, automated marketing capabilities, and access to targeted consumer data.
Gemini just got ChatGPT's best productivity feature, plus Audio Overviews
You can now edit documents in real time and generate Audio Overviews, all from the Gemini interface.
Smart Marketers Use This 4-Step Framework for Every Email Campaign
Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase conversions — without relying on guesswork.
Beyond the basics: 7 digital marketing trends for hotels in 2025
In this article, we’ll explore 7 key trends driving this transformation - and why ignoring them could put your hotel at risk of falling behind.
Google Rolls Out AI-Powered Travel Updates For Search & Maps
Google launches AI travel planning upgrades across Search, Maps, and Lens with expanded itineraries and price tracking.
AI, SEO, and Client Success: 7 Agency Trends Defining the Year
Navigate the year with AI. From automating tasks and optimizing SEO to building authentic client connections and increasing visibility.
The secret to smarter, faster marketing decisions with AI
AI isn’t replacing human decision-making — it’s enhancing it. Learn how to use it for better, data-driven choices.
Batch data processing is too slow for real-time AI: How open-source Apache Airflow 3.0 solves the challenge with event-driven data orchestration
Today, the Apache Airflow community is out with its biggest update in years, with the debut of the 3.0 release. The new release marks the first major version update in four years. Airflow has been active, though, steadily incrementing on the 2.x series, including the 2.9 and 2.10 updates in 2024, which both had a heavy focus on AI.
Microsoft Monetize Gets A Major AI Upgrade
Microsoft revamps Monetize with AI-powered Copilot, new performance tools, and improved navigation to boost publisher productivity and ad revenue.
What is predictive analytics? Transforming data into future insights
Predictive analytics and predictive AI can help your organization forecast outcomes based on historical data and analytics.
How to create a searchable database of anything - easily and for free
Need to keep track of collections of things for your home or business? Here's all you need to get started, add new items, and search for them.
9 key metrics for IT success
IT departments are swimming in metrics meant to measure their effectiveness, but this compact collection of essential KPIs provides a true foundation for measuring IT success.