#Tracking related marketing articles

LinkedIn Alerts You When Posts Drive Profile Views & Followers

LinkedIn notifications now alert you when posts drive profile views & followers. Learn how these real-time analytics can help.

Google Ads launches diagnostics tool for cart data conversions

Google's new tool flags issues in product-level conversion tracking so advertisers can fix errors before they impact performance.

Microsoft rolls out GPT-5 across its Copilot suite - here's where you'll find it

GPT-5 is here, and Microsoft is integrating it into everything from chatbots to developer tools. Here's what's new, what works, and what to expect.

Black Friday PPC strategy: Your competitive intelligence playbook

How leading retailers use competitive intelligence to navigate AI overviews, optimize shopping ads, and win market share.

This one feature could make GPT-5 a true game changer (if OpenAI gets it right)

GPT-5's launch is around the corner, and here's why it's so exciting for users.

Google boosts iOS App campaigns with new formats, AI tools

Google’s iOS App campaign upgrades help advertisers reach more users, bid more efficiently, and measure results without sacrificing privacy.

Ask An SEO: The Metrics That Matter For Content Strategies

Which content metrics actually drive growth? Here’s how to align KPIs with business goals, from email opt-ins to branded search and conversions.

Programmatic SEO: Scale content, rankings & traffic fast

Unlock massive growth with programmatic SEO. Learn how to automate content at scale, target long-tail keywords, and dominate SERPs with smart systems.

AI traffic is up 527%. SEO is being rewritten.

AI platforms are transforming discovery. Traffic is surging. Now strategies must evolve, according to the 2025 Previsible AI Traffic Report.

How tiered strategies and smart tech are reshaping influencer marketing success

The influencer landscape has shifted dramatically. What began as an industry built on authenticity has grown at lightning speed, bringing incredible opportunities but also challenges like inflated metrics, rising costs and audiences that are harder to engage.

Google Makes Merchant API Generally Available: What’s New

Google makes Merchant API generally available and announces plans to sunset the Content API. New features include order tracking, issue resolution, and Product Studio.

Why it’s time to treat AI referrals as their own channel in GA4

AI search visits are hiding in your GA4 reports. A dedicated AI channel can reveal its impact on discovery, engagement and conversions — and help optimize for it.

4 Ways Act! Advantage Can Create a Smarter Front Office for SMBs

With the Act! Advantage solution suite, SMBs can centralize their customer data, sales, marketing processes, website, accounting system, and business apps to provide teams with the unified ecosystem they need to succeed and thrive in competitive markets.

QuickBooks’ new AI agents accelerate business efficiency

Intuit is reimagining business operations, and its latest upgrade to QuickBooks is a paradigm shift. Starting July 1, U.S. customers will have access to AI agents that are deployed across QuickBooks Online, backed by redesigned web and mobile interfaces.

The 10 apps I can't live or work without - on Windows, Mac, and mobile

I've been covering tech for decades. These are the software tools I use for work (and occasional recreation) every day - and boy, have they changed a lot over the last few years.

Landing Page Builders Market: Empowering Digital Marketing, Driving Conversions, and Simplifying Website Creation

The global landing page builders market is projected to grow significantly over the next decade. Valued at USD 715.5 million in 2025, the market is forecast to reach approximately USD 2.72 billion by 2035. This represents a robust compound annual growth rate (CAGR) of 14.3% during the forecast period.

Omnisend Named “Best Overall Email Marketing Company” By MarTech Breakthrough

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World

How To Create Your Instagram Content Plan (With Free Template)

Organize your Instagram content strategy around key goals, themes, and timelines –with a helpful template to keep everything on track.

Best Email Marketing Software for Small Business Owners

Looking for the top email marketing tools to grow your business? This guide compares leading platforms, features, and pricing to help you find a solution that fits your goals and budget.

What's on Your Wrist? Our Readers' Top Wearable Picks for 2025 Revealed

In our latest Readers' Choice survey, our audience weighs in on the best wearable tech for health, fitness, and everyday life. Find out which brands receive your highest (and lowest) ratings.

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