Why Google reviews will power up your local SEO in 2025
Photo-rich, specific reviews help your business rank higher in local search. Here's how to build a smarter Google review strategy.
The Triple-P Framework: AI & Search Brand Presence, Perception & Performance
AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts.
Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors
Scaling PPC campaigns across dozens of small and medium business (SMB) clients isn’t always easy for agencies. It’s resource-heavy, often siloed, and can lead to inconsistent performance across different sectors.
Google just leaked images of the upcoming Android redesign
The blog post itself was all about the research that went into the new design system for Android 16. Google spent three years carrying out various studies and experiments with over 18,000 participants.
Localization in Google Ads: How to structure multi-market campaigns
From language and currency decisions to balancing cultural relevance and performance, here's how to run Google Ads across global markets.
How smarter campaign modeling and automation drive real marketing ROI
Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign.
Adobe Premiere Pro vs. Apple Final Cut Pro: Which Video Editing App Should You Use?
I've been testing both for years and can walk through all the most important aspects you need to consider before committing to either.
OnePlus owners could get an iPhone Dynamic Island feature in Android 16
The blog post itself was all about the research that went into the new design system for Android 16. Google spent three years carrying out various studies and experiments with over 18,000 participants.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with information on the new Qualified Lead Optimization feature.
10 best Apple Watch features that transformed how we track our health and fitness
The Apple Watch is turning 10, and these features left the biggest mark throughout the years.
Your iPhone is getting these useful features with iOS 19 - including a big one for multitaskers
Ahead of WWDC 2025, Apple has confirmed a list of features coming with iOS 19 later this year. Here's the rundown.
Mem0’s scalable memory promises more reliable AI agents that remembers context across lengthy conversations
Researchers at Mem0 have introduced two new memory architectures designed to enable Large Language Models (LLMs) to maintain coherent and consistent conversations over extended periods.
ChatGPT models explained: How to use each, according to OpenAI
Most people have probably just been using the newest model they can get their hands on, but it turns out that each of the six current models is good at different things — and OpenAI has finally decided to tell us which model to use for which tasks.
Google adds more AI tools to its Workspace productivity apps
Now, through Gemini, users can create audio files based on uploaded documents and slides. They can also generate audio overviews within deep research reports. These podcast-style audio files are downloadable. Audio Overview generates voices and grounds its discussions solely on the provided documents.
Smart Marketers Use This 4-Step Framework for Every Email Campaign
Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase conversions — without relying on guesswork.
Rethinking Meta Ads AI: Best practices for better results
Meta’s AI promises hands-off advertising – but not everything runs better on autopilot. Here’s where human insight still wins.
3 things I want to see from the new Apple Health at WWDC 2025
Here are three key areas Apple can improve in a redesigned Apple Health.
Google launches first-party data setup, iOS app conversion tracking tools
Google's new tools strengthen first-party data, improve iOS app measurement, and future-proof campaign performance.
Google’s ad business remains robust despite macro, regulatory threats
Tariffs, antitrust crackdowns and a major cookies-related development swirled around the company’s Q1 earnings, which beat revenue expectations.
Batch data processing is too slow for real-time AI: How open-source Apache Airflow 3.0 solves the challenge with event-driven data orchestration
Today, the Apache Airflow community is out with its biggest update in years, with the debut of the 3.0 release. The new release marks the first major version update in four years. Airflow has been active, though, steadily incrementing on the 2.x series, including the 2.9 and 2.10 updates in 2024, which both had a heavy focus on AI.