Teaching the model: Designing LLM feedback loops that get smarter over time
Large language models (LLMs) have dazzled with their ability to reason, generate and automate, but what separates a compelling demo from a lasting product isn’t just the model’s initial performance. It’s how well the system learns from real users.
Making AI deep research work for strategic marketing tasks
For marketers buried in sources and short on time, deep research offers a faster path to clarity, synthesis and strategy.
Why You Should Still Use Email Marketing In 2025 [Infographic]
Email marketing — that 'old school' communications tool often sidelined for flashy social platforms — is proving it's still alive and thriving. Venelize de Lange from media update tells you why inbox is becoming every savvy brand's secret weapon in 2025.
Confidence in agentic AI: Why eval infrastructure must come first
As AI agents enter real-world deployment, organizations are under pressure to define where they belong, how to build them effectively, and how to operationalize them at scale.
How Target is tackling back-to-school marketing with dual campaigns
Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend product assortment.
Digital marketing worked. Now pharma must reorganise around it
Now that pharma's investments in digital marketing have changed patient expectations, the question is whether your company will reorganise to meet this moment while you still can.
How AI amplifies these other tech trends that matter most to business in 2025
The top frontier technologies for companies in 2025 include agentic AI and the fast-moving evolution of AI solutions in the marketplace.
DigiMarCon 2025 to Unveil Cutting-Edge Digital Marketing Trends in New Zealand, Oceania, and the UK – Impact on Global Travel & Tourism
With the ongoing changes pertaining to the digital realm and how it affects various sectors around the world, the 2025 DigiMarCon series is expected to host movers and shakers from the digital marketing, media, and advertising professions on three continents.
AI's not the only hot tech trend - check out the year's other 11, according to McKinsey
AI, especially agents, are at the top of the list (unsurprisingly).
Snapchat Ads drive higher return on spend for ecommerce brands: Study
A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering e-commerce brands a surprising edge.
The rise of GEO: How AI search is changing digital marketing
When 58% of Google searches end without a click, marketers must quickly understand Generative Engine Optimization before their business disappears from consumers' radar.
Travel Agents’ 2025 Strategies: AI, Sustainability, and Digital Marketing
Travel agents in 2025 are adopting AI for personalized itineraries and chatbots, emphasizing sustainability through eco-partnerships and storytelling, leveraging social media influencers, retargeting ads, and experiential events. By measuring ROI and adapting data-driven tactics, they enhance customer satisfaction and boost conversions. These innovative strategies ensure thriving amid digital competition.
Travel Agents’ 2025 Strategies: AI, Sustainability, and Digital Marketing
Travel agents in 2025 are adopting AI for personalized itineraries and chatbots, emphasizing sustainability through eco-partnerships and storytelling, leveraging social media influencers, retargeting ads, and experiential events. By measuring ROI and adapting data-driven tactics, they enhance customer satisfaction and boost conversions. These innovative strategies ensure thriving amid digital competition.
8 Emerging Trends CMOs Need To Watch: What’s Next In Content Marketing
AI is changing how we create, distribute, and measure content. These eight trends offer a clear path forward for content marketers and CMOs.
Why it’s time to treat AI referrals as their own channel in GA4
AI search visits are hiding in your GA4 reports. A dedicated AI channel can reveal its impact on discovery, engagement and conversions — and help optimize for it.
Landing Page Builders Market: Empowering Digital Marketing, Driving Conversions, and Simplifying Website Creation
The global landing page builders market is projected to grow significantly over the next decade. Valued at USD 715.5 million in 2025, the market is forecast to reach approximately USD 2.72 billion by 2035. This represents a robust compound annual growth rate (CAGR) of 14.3% during the forecast period.
July 2025 Digital Marketing Trends: AI, SEO Shifts, and Privacy Focus
July 2025 saw rapid digital marketing shifts, with AI boosting high-traffic content visibility, Apple's screenshot indexing enhancing visual SEO, and Cloudflare's AI crawler blocks emphasizing privacy. Stricter ad policies and multi-platform trends demand adaptability. Marketers must prioritize ethical AI integration and quality content to stay competitive.
YouTube for SEO: Boost rankings with video content
Learn how to use YouTube to improve SEO, drive traffic, and earn SERP features. Explore advanced video strategies for search visibility and authority.
Google embeds AI agents deep into its data stack - here's what they can do for you
Google's new agents aren't chatbots. They're autonomous problem-solvers for the enterprise. Here's how they integrate with BigQuery, Spanner, and Gemini to transform analytics, coding, and infrastructure.
How Companies Are Using AI In Digital Marketing
AI, might sound like an oxymoron, but it is making our world smarter by automating tasks, computing solutions, and improving efficiencies. Once the stuff of science fiction, AI is increasingly playing a role in our lives in some very subtle ways.