Digital marketing in 2025: Trends and strategies
Digital channels keep rewriting the rules of customer engagement. Marketers in 2025 face more data, more screens, and less consumer patience. Only the brands that plan now will keep pace tomorrow.
LinkedIn’s new playbook taps creators as the future of B2B marketing
LinkedIn’s new guide reveals how B2B creator content is reshaping the buyer journey and why you need to act now to stay relevant and trusted.
Starlink vs. Hughesnet vs. Viasat: Which Satellite Internet Provider Is Best?
Satellite internet is more competitive than ever, but which of the three big US services reigns supreme? Let's look at the contenders, along with upload, download, and latency data.
Get ready for desktop Google Discover with RollerAds
Here’s how you can use RollerAds to tap into this traffic source and improve your monetization.
ChatGPT vs. Gemini: I've Tested Both, and One Is Definitely Better
I've tested and reviewed both chatbots and am here to compare them across a number of key categories to help you determine which is best for your AI needs.
From Video Action to Demand Gen: What’s new in YouTube Ads and how to win
The newest innovation to YouTube advertising is fixing problems that have plagued video campaigns for years.
Google Marketing Live 2025: Here’s Everything That Was Announced
Explore every update from Google Marketing Live 2025, including AI-powered ads, video tools, measurement upgrades, and what marketers should do next
How much information do LLMs really memorize? Now we know, thanks to Meta, Google, Nvidia and Cornell
Most people interested in generative AI likely already know that Large Language Models (LLMs) — like those behind ChatGPT, Anthropic’s Claude, and Google’s Gemini — are trained on massive datasets: trillions of words pulled from websites, books, codebases, and, increasingly, other media such as images, audio, and video.
OpenAI hits 3M business users and launches workplace tools to take on Microsoft
OpenAI announced Wednesday that its business user base has surged 50% since February, reaching 3 million paying enterprise customers as the artificial intelligence company unveiled an expansive suite of new workplace tools designed to compete directly with Microsoft’s enterprise AI offerings.
Email Marketing for Musicians Made Easy
Email marketing puts you center stage at a sold-out show for your die-hard fans. Your email list is a community you own, composed of subscribers who want to hear directly from you. Over email, you can promote your next release, announce a tour with ticket links, and share other news with an attentive and exclusive audience.
Digital ad spend hits $4.2bn in March quarter as video and audio fuel growth
Australia’s digital advertising market continues to climb, with internet ad spend reaching AU$4.2 billion in the March 2025 quarter, up 11.6% year-on-year, according to new data from the Interactive Advertising Bureau Australia.
The Best Mass Email Sending Tools – As Rated By Our Experts
Email marketing remains one of the most effective channels for reaching customers, with businesses generating an average return of $42 for every dollar invested. We tested five leading mass email sending platforms over six weeks, evaluating their delivery rates, automation capabilities, template quality, and ease of use across different business scenarios.
A beginner’s guide to B2B content marketing that drives conversions
Learn how to build a B2B content marketing strategy that drives demand, aligns teams, and delivers ROI. A complete guide for enterprise marketers.
How To Successfully Weave Your Brand Messaging Into Sales Copy
Master your brand messaging and craft flawless, compelling sales copy. Learn how to incorporate your brand message into ads, email, and more.
CMOs increase AI investments: Here’s what the numbers say
Optimism in generative artificial intelligence jumped nine points from 2023, per new research.
Gen Z is forcing a rebuild of the martech stack in higher ed and beyond
Forget polished brochures — Gen Z wants TikToks and texts. Here’s how to rebuild your martech stack for them.
Google Expands Video Ads Across Search, Shopping, and Image Tabs
Google is bringing video ads to Search, Image, and Shopping results in the U.S. and Canada, aiming to boost early-stage product discovery.
OpenAI’s Sora is now available for FREE to all users through Microsoft Bing Video Creator on mobile
OpenAI’s Sora was one of the most hyped releases of the AI era, launching in December 2024, nearly 10 months after it was first previewed to awe-struck reactions due to its — at the time, at least — unprecedented level of realism, camera dynamism, and prompt adherence and 60-second long generation clips.
Your Ray-Ban Meta smart glasses just got two significant upgrades for free - what they do
Meta's partnership with Be My Eyes turns the glasses into a helpful visual tool, opening up new use cases.