Google AI Overviews now showing on more Google Lens results
Plus, Google iOS app now can search the screen you are reading.
How to start in Digital Marketing? A guide for 2025
Digital marketing has become the foundation of modern business strategy, and it’s only gaining momentum as we enter 2025. With the constant evolution of online platforms, from social media to search engine optimization (SEO), companies are increasingly focusing on digital channels to engage their target audience and drive business growth.
If Amazon doesn't sell the product, you may soon be taken to another site
When a shopper clicks on a product available only on a brand's site, they'll be notified that they're about to leave Amazon. It looks like Google Shopping has some competition.
Six Digital Marketing Trends for 2025 Every Small Business Should Know
Entering 2024, the marketing world was abuzz with concerns about AI and its potential to upend our industry. From fears of job displacement to the looming "cookie apocalypse," marketers scrambled to adapt. Now, as we approach 2025, it's clear: while technology is evolving, so are opportunities, says Syldrey Mombo, Digital Marketing Manager at 11th House Digital Marketing.
Gemini AI can now watch YouTube videos for you, and this changes everything
It's going to make research a lot easier
LinkedIn launches two tools to enhance marketing attribution
LinkedIn introduced two new features aimed at helping marketers optimize their campaigns and prove their impact: the Conversions API (CAPI) and the Revenue Attribution Report (RAR).
How AI makes marketing data more accessible and actionable
AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter.
Ex-OpenAI CTO Mira Murati unveils Thinking Machines: A startup focused on multimodality, human-AI collaboration
Murati took to X today to announce her new venture Thinking Machines Lab, an AI research and product company with a goal to “advance AI by making it broadly useful and understandable through solid foundations, open science and practical applications.”
Marketing Expert Esha Persad on the 2025 Digital Marketing Trends to Watch
Marketing is an ever-evolving landscape, especially in the digital age, and staying ahead of trends is critical for success. Marketing expert Esha Persad from Seminole, Flordia who has spent over a decade executing impactful campaigns across industries, offers a compelling look at what to expect in 2025.
Top Three Most Important Aspects of Digital Marketing
Dan Purvis, Founder, and Director at Comms Axis Ltd. outlines what matters most in digital marketing: SEO, marketing automation and content
It looks like Claude is getting an “extended thinking” feature
Screenshots from AI leaker CHOI have dropped on X today, showing a new “extended thinking” toggle and a web search tool on the Claude mobile app. There’s no information yet about how these features will work or when they’re coming, but it looks like the extended thinking feature will be for Pro users only.
Content marketing in 2025: 6 strategies you can’t ignore
From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.
The top 50 genAI use cases in marketing
Content, data, ads and more — see where genAI is innovating marketing and where it’s struggling to make an impact.
Top 5 Digital Marketing Jobs and How to Land Them
Digital marketing is one of the fastest-growing industries today, with companies relying on online platforms to reach their customers.
Predictive Analytics Methods to Improve Email Marketing
Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. It helps you better manage your customer base and increase the sales rate, all at the same time.
Why SEO Is So Important in Digital Marketing in 2025
It optimises your website so that its ranking is improved on search engine result pages, also known as SERPs. SEO is therefore incredibly important for all your digital marketing endeavours.
Future of Mobile Marketing: $57,850 Million Market Opportunity Fueled by Digital Commerce Trends
The growing reputation of on-demand businesses, rise in omnichannel shopping adoption, and demand for customization drive the global mobile marketing market.
LinkedIn Report Reveals 5 Key Trends Reshaping B2B Marketing
LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ROI-focused strategies.
Gemini's Deep Research browses the web for you - try the Android app now for free
See how Google's agentic AI, rolling out this week to the Gemini Android app, can be your new research assistant.