What Is Klaviyo? Core Features, Pricing, and Shopify Details
Klaviyo now provides four core platforms: Klaviyo Marketing, Klaviyo Analytics, Klaviyo Service, and Klaviyo Data. Learn how to connect them with Shopify.
Google Ads links web + app campaigns with new features
New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform performance.
Free ChatGPT users just got a powerful Project upgrade to better organize their chats
Each Project serves as a hub, or as OpenAI calls it, 'a smart workspace' for your chats and the content you want the chat to reference. Here's how to try it.
SEO in the age of AI: Becoming the trusted answer
Educate AI engines with clarity, credibility, and consistency, build algorithmic trust, and become the brand they consistently recommend.
Scaling PPC with AI automation: Scripts, data, and custom tools
Here's how AI automation and tools like Cursor help scale PPC campaigns with smarter scripts, data integration, and custom solutions.
How generative engines define and rank trustworthy content
From training data to citation frequency, learn how generative AI systems assess credibility and decide which sources to surface first.
PayPal and Venmo users won’t want to miss these Perplexity AI perks
Get free use of Perplexity Pro and access to its AI-powered Comet browser.
What are external links? SEO benefits and best practices
External links build trust and authority. Learn what they are, why they matter for SEO, and how to use them strategically without hurting your rankings.
The Behavioral Data You Need To Improve Your Users’ Search Journey
Behavioral data helps us understand what drives users to a search, where they carry it out, and what points of friction might be blocking conversion.
Research Shows How To Optimize For Google AIO And ChatGPT
BrightEdge data shows brand citation differences between AIO and ChatGPT, and suggests how to increase visibility in both.
What is 10x content? How to create content that ranks
10x content outperforms the competition. Learn what makes content 10x better, how to craft it, and why it’s key to dominating search and earning trust.
The most impressive piece of tech hardware I've tested in 2025
I test a lot of phones. The most surprising one I've put my hands on this year completely changed my mind on foldables. Here's why.
Wix adds Artificial Intelligence to its email editor
Email marketing on Wix is getting that sweet AI action
How to get your service area business verified on Google
Master Google verification for service area businesses. Prepare documents, ace video verification, and keep your profile compliant.
Best email hosting services: These are the best affordable and scalable email hosting services around
The best email hosting providers offer their customers enough storage, strong security, easy accessibility, and value for money. These are the best providers around, tried and tested by ZDNET.
Evergreen content: The only guide you’ll ever need
Evergreen content keeps working long after it’s published. Learn what it is, why it matters for SEO, and how to create content that stays relevant and ranks.
WordPress.com review: A heavyweight site builder that makes you work for it
WordPress is a powerful website builder with many strengths, particularly plugins -- but you'll have to pay extra.
Digital Marketing Design Guide: Types, Tips, and Examples
Digital marketing design refers to the appearance and strategy behind digital assets and how they entice customers to take desired actions.
Service area pages: Boost local SEO across locations
Target multiple cities without duplicate content. Learn how to create service area pages that rank locally, convert visitors, and support your SEO strategy.
SEO Has Been Tactical For 20 Years. GenAI Forces The Strategy Question
Calling SEO “strategic” was comfortable. AI strips that away and forces a truer alignment.