Why You Should Still Use Email Marketing In 2025 [Infographic]
Email marketing — that 'old school' communications tool often sidelined for flashy social platforms — is proving it's still alive and thriving. Venelize de Lange from media update tells you why inbox is becoming every savvy brand's secret weapon in 2025.
Ecommerce SEO: Start where shoppers search
Learn how to optimize your ecommerce site for SEO. Get strategies for product pages, technical SEO, site structure, and driving high-intent traffic in 2025.
How to use Performance Max for high-value customer acquisition and retention
Set up high-value goals in PMax, avoid inflated ROAS, and improve tracking accuracy with clean data and smart segmentation.
How to make ecommerce product pages work in an AI-first world
Boost visibility and conversions by giving AI the context it needs to understand who your products are for – and why they matter.
Omnisend unveils AI-enabled suite to support email marketing
Omnisend has launched a suite of AI-powered tools that simplify how marketers create, personalise, and target their email marketing efforts. The new features enable brands to automate repetitive tasks and deliver more relevant messages – reducing preparation time while boosting results. Omnisend provides email and SMS marketing platform for eCommerce brands.
Traditional search still dominates, but AI is making gains in the U.S. and Europe
AI search is gaining ground, especially in Europe, but traditional search remains the primary method for finding information online.
Snapchat Ads drive higher return on spend for ecommerce brands: Study
A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering e-commerce brands a surprising edge.
How To Calculate Your Return On Ad Spend & Ways To Use It
Calculating ROAS and using it in PPC management and performance measurement is a powerful way to ensure you get ROI on your SEM.
Omnisend Unveils AI-Powered Suite, Reducing Time for Ecommerce Email Creation and Personalization
Omnisend, a leading email and SMS marketing platform for ecommerce brands, has launched a suite of AI-powered tools that significantly simplify how marketers create, personalize, and target their email marketing efforts. The new features enable brands to automate repetitive tasks and deliver more relevant messages – reducing preparation time while boosting results.
In Graphic Detail: eMarketer forecasts how digital marketing will evolve in 2025, and beyond
Digital ad spend is plateauing, with growth rates slowing considerably between now and 2028, especially when compared to the boom times such as the immediate post-pandemic era.
Why Informational Content Is Critical for Ecommerce SEO
With each shift, the path from search query to website click has changed, forcing ecommerce brands to rethink how they attract and engage with potential customers.
Why it’s time to treat AI referrals as their own channel in GA4
AI search visits are hiding in your GA4 reports. A dedicated AI channel can reveal its impact on discovery, engagement and conversions — and help optimize for it.
How might consumers use AI agents to help with product research and shopping?
Shopping means comparing tabs and reading endless reviews. But AI agents could guide every step in real time. Are we on the verge of a smarter way to shop?
How AI Is Transforming Digital Marketing: 8 Examples and Case Studies
Learn actionable strategies to implement AI in digital marketing with expert-curated case studies and takeaways.
Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions?
Traffic’s flowing, but sales aren’t? Kevin Gibbons discusses effective strategies for turning more visitors into customers. /p>
Landing Page Builders Market: Empowering Digital Marketing, Driving Conversions, and Simplifying Website Creation
The global landing page builders market is projected to grow significantly over the next decade. Valued at USD 715.5 million in 2025, the market is forecast to reach approximately USD 2.72 billion by 2035. This represents a robust compound annual growth rate (CAGR) of 14.3% during the forecast period.
5 essential applications ecommerce marketers need to succeed for the holiday season
The holiday rush is coming. The right martech tools will help you turn chaos.
Omnisend Named “Best Overall Email Marketing Company” By MarTech Breakthrough
Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World
Best Email Marketing Software for Small Business Owners
Looking for the top email marketing tools to grow your business? This guide compares leading platforms, features, and pricing to help you find a solution that fits your goals and budget.
Best email marketing platforms in 2025: top free and paid options
We considered platforms that can help you create, send, and track campaigns confidently, allowing you to focus on scaling your business. Keep reading to find out more about them!